Liquid Gel
FailThe top 5 brands take 99% of clicks, so Liquid Gel is a Fail.
- Flapen Score
- 48 / 100Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median48
- Market size
- $312K/yr409K searches / yr
- 90-day growth
- +2.8%search demand this quarter
- Competition
- 55%top-5 click share · 6 brands · 52 sellers
Flapen Score
Liquid Gel against its category
The dotted line is the Beauty & Personal Care average. Past it, Liquid Gel is stronger. Inside it, weaker.
Market
The Liquid Gel market on Amazon at a glance
Shoppers on Amazon United States searched for Liquid Gel 409K times last year and spent an estimated $312K. The top 5 brands take 99% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 4.6% of those searches ended in a purchase.
Shoppers searched for this 409K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $312K a year.
- Searches, last 12 months
- 409K
- Growth, 90 days vs prior 90
- +2.8%
- Conversion, latest week
- 4.6%
- Market size, estimated
- $312Ka year
- Top search term
- ibd builder gel110K searches a year
02 · Price
A sale here is worth $16.47.
Listings sell for $16.47 on average, from $7.02 to $31.68. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $16.47 that is $8K to $12K a year per listing.
- Average price
- $16.47inside the $15 to $100 sweet spot
- Price range
- $7.02–$31.68
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $8K–$12K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #262 within False Nails & Accessories. It carries 2,510 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #262in False Nails & Accessories
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 2,510per listing
- Listings tracked
- 36
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Liquid Gel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
IBD Hard Gel UV/LED Builder Gel Pink Nail Builder Gels for Nail Extensions Sculpting & Strengthening 2 oz
- Price
- $17.88
- Rating
- 4.6/5
- Reviews
- 6,906
- Age
- 19y ago

IBD Hard Gel LED/UV Builder Gel Clear Nail Extension & Overlay Gels Strong Acrylic Finish Professional Quality 2 oz 1 Pack
- Price
- $18.22
- Rating
- 4.6/5
- Reviews
- 9,190
- Age
- 12y ago

IBD Hard Gel LED/UV Builder Gel Clear Nail Builder Gels for Extensions Overlays & Sculpting Long-Lasting Salon Quality 0.5 oz
- Price
- $10.38
- Rating
- 4.4/5
- Reviews
- 2,796
- Age
- 12y ago

IBD Building Gel Clear Hard Builder Gel for Nails Extensions Soak-Off UV/LED for Sculpting & Strengthening Nail Enhancement Gels 0.5 oz
- Price
- $9.33
- Rating
- 4.4/5
- Reviews
- 5,674
- Age
- 6y ago

IN.HYPE UV/LED Camouflage Builder Gel for Nail Extension/Strengthening (Cool Nude #32)
- Price
- $20.76
- Rating
- 4.7/5
- Reviews
- 2,493
- Age
- 5y ago
Trending
estimated 90-day click momentum
IBD LED/UV Builder Gel Pink Glaze Hard Builder Gel for Nail Extensions Sculpting & Strengthening Soak-Off UV/LED Nail Enhancement 2 oz
- Price
- $31.68
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 3mo ago

IN.HYPE Camouflage Builder Gel for Nail Extension/Strengthening (Extra White)
- Price
- $20.06
- Rating
- 4.1/5
- Reviews
- 83
- Age
- 7y ago

IBD Building Gel Hard Gel Nail Extension Warm Nude Soak-Off Nail Builder Strengthener 0.5 fl oz
- Price
- $10.07
- Rating
- 4.4/5
- Reviews
- 5,674
- Age
- 3y ago

IBD Building Gel Hard Gel Nail Extension Soft White - for Nails Extensions Sculpting & Overlays Self-Leveling UV/LED for Strong Nails 0.5 oz
- Price
- $7.95
- Rating
- 4.4/5
- Reviews
- 5,674
- Age
- 6y ago

IN.HYPE UV/LED Professional Hard/Builder Gel for Nail Extension/Strengthening/Overlays File Off (Baby Pink #3)
- Price
- $20.98
- Rating
- 4.7/5
- Reviews
- 2,493
- Age
- 6y ago
Newest
by launch date
IBD LED/UV Builder Gel Pink Glaze Hard Builder Gel for Nail Extensions Sculpting & Strengthening Soak-Off UV/LED Nail Enhancement 2 oz
- Price
- $31.68
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 3mo ago

1Pcs Dual Ended Hard Gel Nail Brushes for Builder Gel&Polygel Salon-Grade Nail Art Design Tools Nail Brush Professional Nail Art(Rhinestone Handle)
- Price
- $7.02
- Rating
- 4.5/5
- Reviews
- 339
- Age
- 1y ago

Beetles Builder Gel 1 oz Nude Pink Hard Gel High Hardness for Sculpting Nail Extension and Building Protection Durable for Salon UV LED Lamp Cured DIY Art Manicure
- Price
- $9.81
- Rating
- 4.4/5
- Reviews
- 2,969
- Age
- 1y ago

PINK MASK Builder Gel in a Pot 30g Cappuccino Nail Extension/Strengthener in a Pot Hard Gel for Nails Sculpting UV/LED Acrylic Manicure Nail Art
- Price
- $25.36
- Rating
- 4.5/5
- Reviews
- 145
- Age
- 1y ago

IN.HYPE UV/LED Camouflage Hard/Builder Gel for Nail Extension/Strengthening/Overlays (Latte #10)
- Price
- $20.82
- Rating
- 4.7/5
- Reviews
- 2,493
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
52
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 87%
Open market
0%
- IBD70%
- IN.HYPE22%
- starfa lab4%
- beetles Gel Polish3%
- PINK MASK1%
- GAOY1%
Demand
Liquid Gel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 2.7× · 7 of 12 months tracked
Search terms
Top Liquid Gel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ibd builder gel110K/yr
- ibd builder gel for nails27K/yr
- inhype builder gel33K/yr
- akzentz hard gel24K/yr
- in hype builder gel33K/yr
- ibd hard gel50K/yr
- ibd26K/yr
- american creator hard gel11K/yr
- framework gel11K/yr
- ibd hard gel for nails6K/yr
Reviews and returns
What reviews say buyers love and hate about Liquid Gel
We read the reviews and the return reasons for every product selling here.
“Too thick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Liquid Gel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









