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Liquid Gel

Fail

The top 5 brands take 99% of clicks, so Liquid Gel is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$312K/yr409K searches / yr
90-day growth
+2.8%search demand this quarter
Competition
55%top-5 click share · 6 brands · 52 sellers

Flapen Score

Liquid Gel against its category

The dotted line is the Beauty & Personal Care average. Past it, Liquid Gel is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liquid Gel market on Amazon at a glance

Shoppers on Amazon United States searched for Liquid Gel 409K times last year and spent an estimated $312K. The top 5 brands take 99% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 409K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $312K a year.

Searches, last 12 months
409K
Growth, 90 days vs prior 90
+2.8%
Conversion, latest week
4.6%
Market size, estimated
$312Ka year
Top search term
ibd builder gel110K searches a year

02 · Price

A sale here is worth $16.47.

Listings sell for $16.47 on average, from $7.02 to $31.68. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $16.47 that is $8K to $12K a year per listing.

Average price
$16.47inside the $15 to $100 sweet spot
Price range
$7.02–$31.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$8K–$12K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #262 within False Nails & Accessories. It carries 2,510 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#262in False Nails & Accessories
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
2,510per listing
Listings tracked
36

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Liquid Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

52

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

55%

Top 20: 87%

Open market

0%

  • Brand 170%
  • Brand 222%
  • Brand 34%
  • Brand 43%
  • Brand 51%
  • Brand 61%

Demand

Liquid Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '26DecJanFebMarAprMayJun

Peak months: Jun · busiest ÷ quietest = 2.7× · 7 of 12 months tracked

Search terms

Top Liquid Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ibd builder gel110K/yr
  • ibd builder gel for nails27K/yr
  • inhype builder gel33K/yr
  • akzentz hard gel24K/yr
  • in hype builder gel33K/yr
  • ibd hard gel50K/yr
  • ibd26K/yr
  • american creator hard gel11K/yr
  • framework gel11K/yr
  • ibd hard gel for nails6K/yr

Reviews and returns

What reviews say buyers love and hate about Liquid Gel

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Thickness”
1.3%of orders come back
“Too thick”
A buyer, on “Thickness”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Liquid Gel questions

Answered from the same tracked data.