Liquid Eyeshadow

Shoppers searched for this 731K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $212K a year.

Searches, last 12 months

731K

Growth, 90 days vs prior 90

-2.8%

Conversion, latest week

2.4%

Market size, estimated

$212Ka year

Peak month

December1.4× the quietest month

Top search term

liquid eyeshadow442K searches a year

Listings sell for $12.14 on average, from $5.91 to $34.65. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $12.14 that is $3K to $6K a year per listing.

Average price

$12.14under the $15 to $100 sweet spot

Price range

$5.91–$34.65

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

1.9%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #93 within Eyes. It carries 5,672 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

8.0%

Average rank

#93in Eyes

Average rating

4.25 starsAmazon United States average 4.42 stars

Average reviews

5,672per listing

Listings tracked

21

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

54 months