liquid exfoliant for face
Skip itA deep review moat (28,519 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Price range
Good$4.95–$32.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.76avg listing price — sweet spot $15–$100
Growth
Okay+11.7%90-day search growth — must beat 0% to launch
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$57K$57K/yr · 164K searches
Review moat
Bad28,518.79avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, liquid exfoliant for face is a $57K/yr Amazon United States market (164K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 41/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
liquid exfoliant for face market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $59K–$71K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #14
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 0.0%
- Avg brand age
- 62 months
- Avg seller age
- 124 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
94
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
52%
Top 20: 96%
Open market
10%
- Dove29%
- Tree Hut26%
- Paula's Choice17%
- The Ordinary11%
- OGX4%
- PanOxyl3%
- Open — no brand owns it (6 brands, 10%)
Demand
Weekly Amazon search volume, last 49 weeks — +11.7% search growth over the last 90 days.Top liquid exfoliant for face search terms
- exfoliante104K/yr
- liquid exfoliant for face29K/yr
- liquid exfoliant18K/yr
- exfoliating acid6K/yr
- acid exfoliant4K/yr
- exfoliating chemical4K/yr
Top liquid exfoliant for face products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dove Himalayan Salt & Rose Oil Body Scrub Exfoliates and Deeply Nourishes for Smooth Radiant Skin 15 oz
Dove$7.334.7★9,903 rev
Tree Hut Watermelon Body Scrub Exfoliating & Hydrating Sugar Scrub with Shea Butter & Essential Oils Smooth Skin Body Exfoliator For All Skin Types Self Care Gifts for Women Vegan 18 Oz
Tree Hut$8.534.8★9,369 rev
Paulas Choice--SKIN PERFECTING 2% BHA Liquid Salicylic Acid Exfoliant--Facial Exfoliant for Blackheads Enlarged Pores Wrinkles & Fine Lines 4 oz Bottle
Paula's Choice$32.134.5★115,281 rev
Dove Mixed Body Scub Trial Pack 3 Pack for Women for Visibly Silky-Smooth Nourished Skin 3.5 oz
Dove$15.134.5★153 rev
Paulas Choice Skin Perfecting 2% BHA Liquid Salicylic Acid Exfoliant Gentle Facial Exfoliator for Blackheads Large Pores Wrinkles & Fine Lines Travel Size 1 Fluid Ounce
Paula's Choice$14.644.5★115,281 rev
Newest
by launch dateDove Mixed Body Scub Trial Pack 3 Pack for Women for Visibly Silky-Smooth Nourished Skin 3.5 oz
Dove$15.13153 rev
Dr.Melaxin Peel Shot Kojic Acid Turmeric Body Exfoliator Spray 6.76 fl.oz - AHA PHA Niacinamide Body Scrub for KP Bumps Dark Spots Uneven Skin Tone Dead Skin Korean Skin Care
Dr.Melaxin$25.813,104 rev
Prequel Skin Multi-Acid Milk Peel Professional Exfoliating Solution. 15% Glycolic Acid Face Peel with Lactic Acid and Enzymes. Hydrating Chemical Exfoliant. Clinical Strength Formula 7.6oz Bottle.
Prequel$21.631,001 rev
The Ordinary Glycolic Acid 7% Exfoliating Toner Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone 3.4 Fl Oz
The Ordinary$8.7256,359 rev
Dove Himalayan Salt & Rose Oil Body Scrub Exfoliates and Deeply Nourishes for Smooth Radiant Skin 15 oz
Dove$7.339,903 rev
Trending
90-day click momentumDove Mixed Body Scub Trial Pack 3 Pack for Women for Visibly Silky-Smooth Nourished Skin 3.5 oz
Dove$15.134.5★
Tree Hut Vitamin C Body Scrub Exfoliating & Hydrating Sugar Scrub w/ Shea Butter Vitamin C & Essential Oils Smooth Skin Body Exfoliator For All Skin Types Self Care Gifts for Women Vegan 18 Oz
Tree Hut$9.664.7★
Tree Hut Watermelon Body Scrub Exfoliating & Hydrating Sugar Scrub with Shea Butter & Essential Oils Smooth Skin Body Exfoliator For All Skin Types Self Care Gifts for Women Vegan 18 Oz
Tree Hut$8.534.8★
Dove Himalayan Salt & Rose Oil Body Scrub Exfoliates and Deeply Nourishes for Smooth Radiant Skin 15 oz
Dove$7.334.7★
Dove Vanilla Sugar & Shea Butter Body Scrub Exfoliates and Deeply Nourishes for Smooth Radiant Skin 15 oz
Dove$7.324.7★
What buyers say about liquid exfoliant for face
What buyers praise and complain about, mined from review topics.What buyers love
“Nice clean smell”
“Great for textured skin”
“Soft and smooth”
“its super affordable for the quality”
“Great Value”
“Clean feeling”
“Good on dry skin”
“dries quickly”
“Reducing my dark spots”
“easy to apply”
What buyers complain about
“Skin Irritation”
“Did not work”
“Burned my face”
“Strong Smell”
“Sticker issue”
“Too big”
“Not worth the cost”
“My skin is extremely dry”
“didnt notice much improvement”
“didnt dry my skin”
Top return reasons
Common questions
- Is liquid exfoliant for face profitable to sell on Amazon United States?
- The niche generates $57K/yr across 24 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +11.7%. Flapen's verdict: Skip it (41/100).
- How competitive is the liquid exfoliant for face niche?
- 12 brands and 94 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in liquid exfoliant for face?
- Top complaints mined from reviews: Allergies, Functionality-Overall, Skin Health. The return rate is 0.6%.
- What does it cost to enter the liquid exfoliant for face niche?
- Listings span $4.95–$32.13; the average listing price is $11.76 (sweet spot $15–$100). The average incumbent carries 28,519 reviews — the moat a new listing must climb.