Liquid Exfoliant for Face
FailThe average product has 28,519 reviews to catch up to, so Liquid Exfoliant for Face is a Fail.
- Flapen Score
- 41 / 100Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 4841
- Market size
- $57K/yr164K searches / yr
- 90-day growth
- +11.7%search demand this quarter
- Competition
- 52%top-5 click share · 12 brands · 94 sellers
Flapen Score
Liquid Exfoliant for Face against its category
The dotted line is the Beauty & Personal Care average. Past it, Liquid Exfoliant for Face is stronger. Inside it, weaker.
Market
The Liquid Exfoliant for Face market on Amazon at a glance
Shoppers on Amazon United States searched for Liquid Exfoliant for Face 164K times last year and spent an estimated $57K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Aug–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.
- Searches, last 12 months
- 164K
- Growth, 90 days vs prior 90
- +11.7%
- Conversion, latest week
- 3.0%
- Market size, estimated
- $57Ka year
- Peak month
- August3.1× the quietest month
- Top search term
- exfoliante104K searches a year
02 · Price
A sale here is worth $11.76.
Listings sell for $11.76 on average, from $4.95 to $32.13. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $11.76 that is $1K to $3K a year per listing.
- Average price
- $11.76under the $15 to $100 sweet spot
- Price range
- $4.95–$32.13
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Scrubs & Body Treatments. It carries 28,519 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #14in Scrubs & Body Treatments
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 28,519per listing
- Listings tracked
- 24
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Liquid Exfoliant for Face products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
94
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
52%
Top 20: 96%
Open market
10%
- Brand 129%
- Brand 226%
- Brand 317%
- Brand 411%
- Brand 54%
- Brand 63%
- Open — no brand owns it (6 brands, 10%)
Demand
Liquid Exfoliant for Face search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Aug, Dec · busiest ÷ quietest = 3.1×
Search terms
Top Liquid Exfoliant for Face search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- exfoliante104K/yr
- liquid exfoliant for face29K/yr
- liquid exfoliant18K/yr
- exfoliating acid6K/yr
- acid exfoliant4K/yr
- exfoliating chemical4K/yr
Reviews and returns
What reviews say buyers love and hate about Liquid Exfoliant for Face
We read the reviews and the return reasons for every product selling here.
“Skin Irritation”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Liquid Exfoliant for Face questions
Answered from the same tracked data.









