Is liquid coconut oil profitable to sell on Amazon United States?

The niche generates $317K/yr across 22 tracked products. 90-day search growth is +4.0%. Flapen's verdict: Worth a look (52/100).

How competitive is the liquid coconut oil niche?

15 brands and 579 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in liquid coconut oil?

Top complaints mined from reviews: Smell, Motor Power, Leak-Proof. The return rate is 0.5%.

When does demand for liquid coconut oil peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the liquid coconut oil niche?

Listings span $5.72–$38.58; the average listing price is $15.07 (sweet spot $15–$100). The average incumbent carries 12,758 reviews — the moat a new listing must climb.

liquid coconut oil

Worth a look

Shows low returns (0.5%), but a deep review moat (12,758 avg reviews) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great10.4%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.07

avg listing price — sweet spot $15–$100

Price range

Good$5.72–$38.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$317K

$317K/yr · 202K searches

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+4.0%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad12,758.27

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, liquid coconut oil is a $317K/yr Amazon United States market (202K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

liquid coconut oil market data

Units sold / yr: 20K–25K; avg 750–1,000/product
Revenue / yr: $301K–$377K; units × avg price
Conversion rate: 10.4%
Avg BSR: #399
Page quality: 0%
Prime: 100%
Sponsored: 68%
Out of stock: 0.0%
Avg brand age: 80 months
Avg seller age: 162 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

579

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

62%

Top 20: 98%

Open market

16%

Carrington Farms28%
NOW Foods17%
Majestic Pure16%
Handcraft Blends14%
PURA D'OR5%
Amazon Brand - Solimo4%
Open — no brand owns it (9 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top liquid coconut oil search terms

liquid coconut oil77K/yr +7.8%11.0% conv.
coconut oil liquid42K/yr -4.1%8.8% conv.
now coconut oil12K/yr +35.5%8.0% conv.
fractionated coconut oil food grade12K/yr +22.8%5.8% conv.
carrington farms organic coconut oil12K/yr -25.2%12.5% conv.
liquid coconut oil for dogs5K/yr +50.1%6.5% conv.
organic liquid coconut oil7K/yr +14.3%7.4% conv.
coconut liquid oil8K/yr -37.5%9.9% conv.
majestic pure coconut oil5K/yr +45.6%15.4% conv.
organic coconut oil liquid5K/yr +0.5%7.4% conv.

All search terms

Top liquid coconut oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Majestic Pure Fractionated Coconut Oil Lightweight Liquid Carrier Oil for Essential Oils Massage Skin Hair & DIY Personal Care Applications -16 Fl Oz

Majestic Pure$10.524.6★36,550 rev

Carrington Farms Organic Liquid Coconut Cooking Oil 32 Fl Oz Unflavored Unscented High Smoke Point MCT-Rich No Trans Fat For Cooking Sauting Frying & Baking Gluten Free Non-GMO Hexane Free BPA Free Bottle

Carrington Farms$16.014.7★14,628 rev

Carrington Farms Organic Liquid Coconut Cooking Oil 16 Fl Oz Unflavored Unscented High Smoke Point MCT-Rich No Trans Fat For Cooking Sauting Frying & Baking Gluten Free Non-GMO Hexane Free BPA Free Bottle

Carrington Farms$8.794.7★14,628 rev

Handcraft Blends Fractionated Coconut Oil - 16 Fl Oz - 100% Pure and Natural - Premium Grade Carrier Oil for Skin Hair and Body - Massage - Hair Tonic

Handcraft Blends$9.874.6★38,581 rev

NOW Foods Solutions Liquid Coconut Oil Light and Nourishing Promotes Healthy-Looking Skin and Hair 4-Ounce

NOW Foods$6.884.7★19,489 rev

Newest

by launch date

Brooklyn Botany$9.739,688 rev

1y ago

Majestic Pure Fractionated Coconut Oil - Relaxing Massage Oil Liquid Carrier Oil for Diluting Essential Oils - Skin Lip Body & Hair Oil Moisturizer & Softener - 6.8 fl oz

Majestic Pure$9.232,861 rev

1y ago

MAYJAM Organic Fractionated Coconut Oils Liquid 16oz 100% Pure & Natural USDA Certified Cold Pressed Coconut Carrier Oil for Face Skin & Hair Moisturizing Body Massage Oil for Essential Oils Mixing

MAYJAM$14.291,031 rev

1y ago

Fractionated Coconut Oil- Lightweight NonGreasy Skin & Massage Oil for Soft Silky Feel 100% Natural A Very Long-Lasting Glide FastAbsorbing Personal Care Oil No Scent 16.9 Fl Oz (500ML)

Essentially KateS$9.792,121 rev

3y ago

Handcraft Blends Fractionated Coconut Oil - 8 Fl Oz - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body - Massage

Handcraft Blends$7.3738,581 rev

4y ago

What buyers say about liquid coconut oil

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Amazing quality”

Smell9%

“It is fragrance-free”

Moist/Dry8%

“Very moisturizing”

Value For Money7%

“Fair price”

Soft Feel6%

“Soft skin”

Advertised Vs Actual Product5%

“As described”

Absorbency4%

“Easily absorbed”

Suitability Combination Skin3%

“Good for Skin and Hair”

Oily/Greasy3%

“absorbs well without feeling greasy”

Suitability Dry Skin3%

“Great for dry skin”

What buyers complain about

Smell18%

“Lingering unpleasant odor”

Motor Power10%

“No pump”

Leak-Proof9%

“Leaked oil”

Oily/Greasy5%

“It does kind of have an oily feel going on”

Allergies4%

“Allergic Reaction”

Quality-Overall3%

“It is poor quality control on their part”

Value For Money3%

“expensive items”

Dilute/Watery3%

“Watered down”

Ease Of Cleaning2%

“Not as clean”

Size-Overall2%

“a very small bottle”

Top return reasons

Leak-Proof29%

Smell15%

Motor Power14%

Oily/Greasy9%

Advertised Vs Actual Product8%

Size-Overall5%

Functionality-Overall3%

Dilute/Watery2%

Value For Money2%

Moist/Dry2%

Common questions

Is liquid coconut oil profitable to sell on Amazon United States?: The niche generates $317K/yr across 22 tracked products. 90-day search growth is +4.0%. Flapen's verdict: Worth a look (52/100).
How competitive is the liquid coconut oil niche?: 15 brands and 579 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in liquid coconut oil?: Top complaints mined from reviews: Smell, Motor Power, Leak-Proof. The return rate is 0.5%.
When does demand for liquid coconut oil peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the liquid coconut oil niche?: Listings span $5.72–$38.58; the average listing price is $15.07 (sweet spot $15–$100). The average incumbent carries 12,758 reviews — the moat a new listing must climb.

liquid coconut oil

liquid coconut oil market data

Competition & brand share

Demand & seasonality

Top liquid coconut oil search terms

Top liquid coconut oil products on Amazon

Top sellers

Newest

Trending

What buyers say about liquid coconut oil

What buyers love

What buyers complain about

Top return reasons

Common questions

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