Is liquid brun profitable to sell on Amazon United States?

The niche generates $2.0M/yr across 14 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -8.4%. Flapen's verdict: Skip it (48/100).

How competitive is the liquid brun niche?

5 brands and 121 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in liquid brun?

Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.1%.

When does demand for liquid brun peak?

Demand peaks in Oct–Nov; the busiest month runs 2.9× the quietest.

What does it cost to enter the liquid brun niche?

Listings span $26.84–$71.83; the average listing price is $48.29 (sweet spot $15–$100). The average incumbent carries 1,996 reviews — the moat a new listing must climb.

liquid brun

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Market size

Incredible$2.0M

$2.0M/yr · 3.0M searches

Price range

Incredible$26.84–$71.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$48.29

avg listing price — sweet spot $15–$100

Review moat

Okay1,996.36

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad74%

top-5 click share — a locked-up shelf

Growth

Bad-8.4%

90-day search growth — must beat 0% to launch

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, liquid brun is a $2.0M/yr Amazon United States market (3.0M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 48/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

liquid brun market data

Units sold / yr: 40K–50K; avg 5,000–6,000/product
Revenue / yr: $1.9M–$2.4M; units × avg price
Conversion rate: 1.4%
Avg BSR: #335
Page quality: 0%
Prime: 86%
Sponsored: 71%
Out of stock: 0.0%
Avg brand age: 57 months
Avg seller age: 147 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

121

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

French Avenue66%
Fragrance World26%
Afnan4%
BAMBOO COOL2%
Lattafa2%

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -8.4% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 2.9×

Open Trend

Top liquid brun search terms

liquid brun939K/yr -24.3%1.4% conv.
french avenue470K/yr +1.7%0.4% conv.
vulcan feu294K/yr +9.4%1.3% conv.
fragrance world271K/yr -21.0%0.0% conv.
french avenue perfume325K/yr -42.5%0.3% conv.
french avenue liquid brun101K/yr +16.7%1.7% conv.
aether extrait85K/yr -7.0%2.3% conv.
vulcan feu cologne62K/yr +7.3%1.2% conv.
atlantis extrait french avenue49K/yr +25.7%2.1% conv.
liquid brun french avenue129K/yr -33.7%1.3% conv.

All search terms

Top liquid brun products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

French Avenue Liquid Brun Limited Edition Extrait De Parfum 150ml Bergamot Cardamom Cinnamon Orange Blossom Vanilla Praline Musk

French Avenue$60.914.6★292 rev

French Avenue Vulcan Feu EDP 100ml

Fragrance World$43.714.6★1,592 rev

Fragrance World Liquid Brun Eau de Parfum for Men 100ml by French Ave

French Avenue$41.294.6★4,355 rev

Atlantis Extrait EDP 100ml by French Avenue

French Avenue$51.134.5★204 rev

French Avenue Dusk Till Dawn Gift Set Vulcan Feu and Liquid Brun Eau de Parfum 100ml Each Unisex Fragrance Collection

French Avenue$71.834.8★31 rev

Newest

by launch date

French Avenue Dusk Till Dawn Gift Set Vulcan Feu and Liquid Brun Eau de Parfum 100ml Each Unisex Fragrance Collection

French Avenue$71.8331 rev

4mo ago

French Avenue Liquid Brun Limited Edition Extrait De Parfum 150ml Bergamot Cardamom Cinnamon Orange Blossom Vanilla Praline Musk

French Avenue$60.91292 rev

6mo ago

French Avenue Safari Breeze Eau de Parfum Floral Fruity Fragrance 100ml Spring/Summer Scent with Blackcurrant Coconut Grapefruit

French Avenue$47.4975 rev

7mo ago

Afnan 9 PM Night Out Unisex Extrait de Parfum 3.4 Fl. Oz

Afnan$45.611,325 rev

7mo ago

French Avenue Vulcan Black EDP 100ml

French Avenue$60.14155 rev

8mo ago

What buyers say about liquid brun

What buyers praise and complain about, mined from review topics.

What buyers love

Smell68%

“Interesting fragrance”

Value For Money7%

“Great deal”

Quality-Overall6%

“Amazing quality”

Durability5%

“durable”

Suitability Hot Weather1%

“I think its perfect for evenings or cooler weather”

Advertised Vs Actual Product1%

“Exactly what's shown here”

Comfort-Overall1%

“So comfortable”

Soft Feel1%

“Super soft”

Design-Overall1%

“design”

Size-Overall1%

“Fits awesome feels great”

What buyers complain about

Smell49%

“This one smells a bit synthetic”

Durability8%

“doesn't last”

Value For Money7%

“Not really worth the price”

Strength2%

“It is too strong”

Leak-Proof2%

“Leaking bottles”

Quality-Overall2%

“Cheap”

Moist/Dry2%

“im very disappointed in the dry down”

Advertised Vs Actual Product1%

“Not as shown”

Product Condition1%

“Looks like is been used”

Natural Ingredients1%

“Miss the original creed fruitiness and naturalness”

Top return reasons

Size-Overall54%

Waist Fit17%

Thin7%

Material Quality4%

Length2%

Thigh Fit2%