Is lipstick with spf profitable to sell on Amazon United States?

The niche generates $288K/yr across 6 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +178.7%. Flapen's verdict: Worth a look (52/100).

How competitive is the lipstick with spf niche?

4 brands and 30 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in lipstick with spf?

Top complaints mined from reviews: Adhesion/Stickiness, Color, Moist/Dry. The return rate is 0.4%.

When does demand for lipstick with spf peak?

Demand peaks in May–Jun–Jul; the busiest month runs 3.6× the quietest.

What does it cost to enter the lipstick with spf niche?

Listings span $4.85–$26.96; the average listing price is $15.07 (sweet spot $15–$100). The average incumbent carries 2,982 reviews — the moat a new listing must climb.

lipstick with spf

Worth a look

Shows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Growth

Incredible+178.7%

90-day search growth — must beat 0% to launch

Avg price

Great$15.07

avg listing price — sweet spot $15–$100

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$4.85–$26.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$288K

$288K/yr · 334K searches

Review moat

Okay2,982

avg incumbent reviews — the moat a new listing must climb

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Trending Low Review Barrier

According to Flapen's Amazon United States niche tracking, lipstick with spf is a $288K/yr Amazon United States market (334K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 52/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

lipstick with spf market data

Units sold / yr: 20K–25K; avg 1,250–1,500/product
Revenue / yr: $301K–$377K; units × avg price
Conversion rate: 5.7%
Avg BSR: #56
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 0.0%
Avg brand age: 56 months
Avg seller age: 131 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

Prequel79%
REVLON8%
Naturium8%
Sun Bum4%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +178.7% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.6×

Open Trend

Top lipstick with spf search terms

prequel lip spf102K/yr +945.0%6.4% conv.
prequel lip26K/yr +162.7%4.4% conv.
revlon lip balm34K/yr -6.4%1.1% conv.
prequel lip visor15K/yr +281.3%6.0% conv.
revlon kiss lip balm27K/yr +11.0%3.1% conv.
sun bum tinted lip balm17K/yr +33.9%2.6% conv.
spf lipstick12K/yr +64.0%0.5% conv.
lipstick with spf10K/yr +106.5%0.5% conv.
spf lip tint10K/yr +78.8%0.9% conv.
revlon balm stain17K/yr -6.2%0.1% conv.

All search terms

Top lipstick with spf products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Prequel Skin Lip Visor Tinted Lip Balm with SPF 30 PA+++. Rosedust Mint Flavor Rosy Nude Shade with Non-Sticky Finish Moisturizing Semi Gloss Balm Sunscreen for Daily Use - 2 Pack

Prequel$26.894.4★238 rev

Prequel Skin Lip Visor Clear Lip Balm with SPF 30 PA+++. Mint Flavored with Non-Sticky Finish Moisturizing Semi Gloss Balm Sunscreen for Daily Use - 2 Pack

Prequel$26.964.4★238 rev

Revlon Kiss Tinted Lip Balm with SPF 20 Hydrating Flavored Infused with Natural Fruit Oils 035 Berry Burst 0.09 oz

REVLON$4.854.6★16,903 rev

Naturium Phyto-Glow Lip Balm SPF 45 | Tinted Gloss with Broad Spectrum Sunscreen | 0.34 FL OZ / 10 mL Paradise

Naturium$12.354.5★185 rev

Sun Bum SPF 30 Sunscreen Bonfire Tinted Lip Balm - Coconut Flavor Broad Spectrum Moisturizing with Aloe & Vitamin E - Hawaii 104 Act Compliant (Made Without Octinoxate & Oxybenzone) - 0.5 oz

Sun Bum$8.514.1★143 rev

Newest

by launch date

Naturium Phyto-Glow Lip Balm SPF 45 | Hydrating Gloss with Broad Spectrum Sunscreen | 0.34 FL OZ / 10 mL Clear

Naturium$10.86185 rev

4mo ago

Naturium Phyto-Glow Lip Balm SPF 45 | Tinted Gloss with Broad Spectrum Sunscreen | 0.34 FL OZ / 10 mL Paradise

Naturium$12.35185 rev

4mo ago

Sun Bum SPF 30 Sunscreen Bonfire Tinted Lip Balm - Coconut Flavor Broad Spectrum Moisturizing with Aloe & Vitamin E - Hawaii 104 Act Compliant (Made Without Octinoxate & Oxybenzone) - 0.5 oz

Sun Bum$8.51143 rev

7mo ago

Prequel Skin Lip Visor Tinted Lip Balm with SPF 30 PA+++. Rosedust Mint Flavor Rosy Nude Shade with Non-Sticky Finish Moisturizing Semi Gloss Balm Sunscreen for Daily Use - 2 Pack

Prequel$26.89238 rev

1y ago

Prequel Skin Lip Visor Clear Lip Balm with SPF 30 PA+++. Mint Flavored with Non-Sticky Finish Moisturizing Semi Gloss Balm Sunscreen for Daily Use - 2 Pack

Prequel$26.96238 rev

1y ago

What buyers say about lipstick with spf

What buyers praise and complain about, mined from review topics.

What buyers love

Color25%

“Cute color”

Moist/Dry12%

“It is hydrating”

Smell7%

“It has a yummy scent”

Soft Feel6%

“keeps them soft”

Quality-Overall5%

“Overall just a great lip product”

Texture/Consistency-Overall4%

“Great texture”

Protection4%

“has protection”

Suitability Combination Skin3%

“Great color for any skin tone”

Ease Of Application3%

“The shape of the applicator is great”

Brightness/Shine/Glow3%

“Love the Glossiness”

What buyers complain about

Adhesion/Stickiness14%

“Way too sticky”

Color10%

“Needs more color”

Moist/Dry6%

“didn't make my lips dry”

Leak-Proof6%

“Its leaks/spills”

Value For Money5%

“As far as lip balms go this is more expensive than what I typically purchase”

Allergies4%

“Im ngl i got an allergic reaction from this”

Smell3%

“a fragrance that is minty/cinnamon”

Ease Of Use3%

“I have to push so hard to get any of it out”

Texture/Consistency-Overall2%

“Despite the heavier texture”

Thickness2%

“this is way too thick”

Top return reasons

Color21%

Adhesion/Stickiness14%

Advertised Vs Actual Product9%

Leak-Proof8%

Smell7%

Moist/Dry5%

Product Condition5%

Ingredients-Overall4%