lipstick remover
Skip itSoft demand (-30.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.43avg listing price — sweet spot $15–$100
Price range
Good$6.40–$25.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad12,411.16avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad$65K$65K/yr · 49K searches
Growth
Bad-30.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, lipstick remover is a $65K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 38/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
lipstick remover market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $58K–$72K
- units × avg price
- Conversion rate
- 9.2%
- Avg BSR
- #468
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 63%
- Out of stock
- 3.2%
- Avg brand age
- 63 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 flat
Sellers
104
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
6%
- Ariul54%
- Neutrogena32%
- By The Clique3%
- e.l.f.2%
- MAYBELLINE2%
- Clinique2%
- Open — no brand owns it (4 brands, 6%)
Demand
Weekly Amazon search volume, last 21 weeks — -30.9% search growth over the last 90 days.Top lipstick remover search terms
- ariul10K/yr
- ariul makeup remover10K/yr
- lipstick remover10K/yr
- neutrogena cleansing balm8K/yr
- lip stain remover4K/yr
- neutrogena makeup remover balm3K/yr
- lipstick remover for lips4K/yr
Top lipstick remover products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ariul The Perfect Cleansing Oil Pads EX Korean Facial Cleansing Pads for Makeup Removal Gentle Oil Makeup Remover Wipes with Plant Extracts Hydrating Face Cleanser Pad (60 Sheets)
Ariul$20.424.4★181 rev
Ariul Purefull Lip & Eye Makeup Remover Pads Oil-Infused Dual-Sided Pads Gentle Exfoliation Travel Friendly Compact Size Korean Skincare (30 Pads x 3 Pack)
Ariul$15.244.7★248 rev
Neutrogena Makeup Remover Melting Balm with Vitamin E Nourishing and Gentle on Skin Works on Lips Face and Eyes Solid to Oil for Quick Removal Fragrance-Free Travel-Friendly 2 oz
Neutrogena$8.714.5★6,429 rev
Neutrogena Makeup Melting Cleansing Balm Face Cleansing Balm to Gently Melt Away Dirt Oil Makeup & Waterproof Mascara Leaving Skin Soft & Conditioned Fragrance- & Paraben-Free 2.6 oz
Neutrogena$15.434.2★574 rev
Ariul Purefull Gentle Cleansing Wipes Soothing & Hydrating Makeup Remover Wipes Non-Sticky Fresh Finish Mild Acidic pH Effective Cleansing Korean Skincare (80 Sheets x 2 Pack)
Ariul$16.294.7★126 rev
Newest
by launch date
Laka Washful Lip Tint Remover 10ml/ 0.33 fl.oz Mild & Easy Lip Stain Removing Gel Cleanser for Lips Remove Dead Skin Daily Use for Sensitive Skin Korean Skincare
Laka$13.6633 rev
Ariul The Perfect Quick Oil Balm to Foam Cleanser 3-in-1 Makeup Remover Cleansing Balm Deep Pore Cleanser with Jojoba Sunflower & Almond Oils Korean Facial Cleanser (100g / 3.52 oz)
Ariul$21.2231 rev
Ariul Expert Peptide Collagen Gel Mask Firming Hydrogel Sheet Mask for Face Hydrating & Elasticity Care Korean Skincare (4 Sheets)
Ariul$16.4254 rev
SeneGence LipSense Ooops! Lip Color Remover 0.25 Oz Gentle Lip Color Erase Hydrating with Vitamins A B C and E Dual-Use Corrector and Full Removal
SeneGence$12.9920 rev
Ariul The Perfect Cleansing Oil Pads EX Korean Facial Cleansing Pads for Makeup Removal Gentle Oil Makeup Remover Wipes with Plant Extracts Hydrating Face Cleanser Pad (60 Sheets)
Ariul$20.42181 rev
Trending
90-day click momentumAriul The Perfect Cleansing Oil Pads EX Korean Facial Cleansing Pads for Makeup Removal Gentle Oil Makeup Remover Wipes with Plant Extracts Hydrating Face Cleanser Pad (60 Sheets)
Ariul$20.424.4★
Ariul Expert Peptide Collagen Gel Mask Firming Hydrogel Sheet Mask for Face Hydrating & Elasticity Care Korean Skincare (4 Sheets)
Ariul$16.424.9★
Maybelline New York Super Stay Eraser Lip Color Remover 0.1 Ounce
MAYBELLINE$25.444.2★
Ariul Purefull Gentle Cleansing Wipes Soothing & Hydrating Makeup Remover Wipes Non-Sticky Fresh Finish Mild Acidic pH Effective Cleansing Korean Skincare (80 Sheets x 2 Pack)
Ariul$16.294.7★
Ariul Purefull Lip & Eye Makeup Remover Pads Oil-Infused Dual-Sided Pads Gentle Exfoliation Travel Friendly Compact Size Korean Skincare (30 Pads x 3 Pack)
Ariul$15.244.7★
What buyers say about lipstick remover
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans face nicely”
“Cleans well”
“As good as other high dollar brands Ive used”
“My skin is so soft”
“Ease of use”
“Excellent Value”
“So moisturizing and gentle”
“Does a good job”
“Nice scent”
“No irritation”
What buyers complain about
“Awful Smell”
“My skin turned red”
“Its not a great cleanser”
“completely dried out”
“Size is too small”
“too expensive”
“Hard to remove”
“Does not work very well”
“Not for sensitive skin”
“Too oily”
Top return reasons
Common questions
- Is lipstick remover profitable to sell on Amazon United States?
- The niche generates $65K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -30.9%. Flapen's verdict: Skip it (38/100).
- How competitive is the lipstick remover niche?
- 10 brands and 104 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in lipstick remover?
- Top complaints mined from reviews: Smell, Allergies, Ease Of Cleaning. The return rate is 0.3%.
- What does it cost to enter the lipstick remover niche?
- Listings span $6.40–$25.44; the average listing price is $14.43 (sweet spot $15–$100). The average incumbent carries 12,411 reviews — the moat a new listing must climb.