Skip to content

Lipstick Remover

Fail

Demand is soft, at -30.9% this quarter, so Lipstick Remover is a Fail.

Flapen Score
38
38 / 100
Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 48
Market size
$65K/yr49K searches / yr
90-day growth
-30.9%search demand this quarter
Competition
77%top-5 click share · 10 brands · 104 sellers

Flapen Score

Lipstick Remover against its category

The dotted line is the Beauty & Personal Care average. Past it, Lipstick Remover is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lipstick Remover market on Amazon at a glance

Shoppers on Amazon United States searched for Lipstick Remover 49K times last year and spent an estimated $65K. The top 5 brands take 93% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -30.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-30.9%
Conversion, latest week
9.2%
Market size, estimated
$65Ka year
Top search term
ariul10K searches a year

02 · Price

A sale here is worth $14.43.

Listings sell for $14.43 on average, from $6.40 to $25.44. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $14.43 that is $1K to $4K a year per listing.

Average price
$14.43under the $15 to $100 sweet spot
Price range
$6.40–$25.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #468 within Makeup Remover. It carries 12,411 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
95%
Out of stock, average day
3.2%
Average rank
#468in Makeup Remover
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
12,411per listing
Listings tracked
19

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Lipstick Remover products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.

$0$6K$13K$19K$26K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

104

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

77%

Top 20: 100%

Open market

6%

  • Ariul54%
  • Neutrogena32%
  • By The Clique3%
  • e.l.f.2%
  • MAYBELLINE2%
  • Clinique2%
  • Open — no brand owns it (4 brands, 6%)

Demand

Lipstick Remover search demand

Weekly searches over the year. Pick a range.

2K1KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Lipstick Remover search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ariul10K/yr
  • ariul makeup remover10K/yr
  • lipstick remover10K/yr
  • neutrogena cleansing balm8K/yr
  • lip stain remover4K/yr
  • neutrogena makeup remover balm3K/yr
  • lipstick remover for lips4K/yr

Reviews and returns

What reviews say buyers love and hate about Lipstick Remover

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Ease Of Cleaning”
10%of negative reviews mention “Smell”
0.3%of orders come back
“Awful Smell”
A buyer, on “Smell”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Lipstick Remover questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data