Lipstick Remover
FailDemand is soft, at -30.9% this quarter, so Lipstick Remover is a Fail.
- Flapen Score
- 38 / 100Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 4838
- Market size
- $65K/yr49K searches / yr
- 90-day growth
- -30.9%search demand this quarter
- Competition
- 77%top-5 click share · 10 brands · 104 sellers
Flapen Score
Lipstick Remover against its category
The dotted line is the Beauty & Personal Care average. Past it, Lipstick Remover is stronger. Inside it, weaker.
Market
The Lipstick Remover market on Amazon at a glance
Shoppers on Amazon United States searched for Lipstick Remover 49K times last year and spent an estimated $65K. The top 5 brands take 93% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 9.2% of those searches ended in a purchase.
Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -30.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.
- Searches, last 12 months
- 49K
- Growth, 90 days vs prior 90
- -30.9%
- Conversion, latest week
- 9.2%
- Market size, estimated
- $65Ka year
- Top search term
- ariul10K searches a year
02 · Price
A sale here is worth $14.43.
Listings sell for $14.43 on average, from $6.40 to $25.44. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $14.43 that is $1K to $4K a year per listing.
- Average price
- $14.43under the $15 to $100 sweet spot
- Price range
- $6.40–$25.44
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$4K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #468 within Makeup Remover. It carries 12,411 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 95%
- Out of stock, average day
- 3.2%
- Average rank
- #468in Makeup Remover
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 12,411per listing
- Listings tracked
- 19
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Lipstick Remover products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
10 flat
Sellers
104
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
6%
- Brand 154%
- Brand 232%
- Brand 33%
- Brand 42%
- Brand 52%
- Brand 62%
- Open — no brand owns it (4 brands, 6%)
Demand
Lipstick Remover search demand
Weekly searches over the year. Pick a range.
Search terms
Top Lipstick Remover search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ariul10K/yr
- ariul makeup remover10K/yr
- lipstick remover10K/yr
- neutrogena cleansing balm8K/yr
- lip stain remover4K/yr
- neutrogena makeup remover balm3K/yr
- lipstick remover for lips4K/yr
Reviews and returns
What reviews say buyers love and hate about Lipstick Remover
We read the reviews and the return reasons for every product selling here.
“Awful Smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lipstick Remover questions
Answered from the same tracked data.









