Lipstick Palette

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months

146K

Growth, 90 days vs prior 90

-4.3%

Conversion, latest week

2.9%

Market size, estimated

$60Ka year

Peak month

December2.7× the quietest month

Top search term

lipstick palette64K searches a year

Listings sell for $13.94 on average, from $1.05 to $81.63. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $13.94 that is $0 to $1K a year per listing.

Average price

$13.94under the $15 to $100 sweet spot

Price range

$1.05–$81.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

1.2%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #631 within Lips. It carries 9,866 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

95%

Out of stock, average day

10.2%

Average rank

#631in Lips

Average rating

4.20 starsAmazon United States average 4.42 stars

Average reviews

9,866per listing

Listings tracked

82

10 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

4Amazon's first-year sales bar

Average brand age

48 months