Lipstick for Kids

Shoppers searched for this 304K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $142K a year.

Searches, last 12 months

304K

Growth, 90 days vs prior 90

-13.7%

Conversion, latest week

5.0%

Market size, estimated

$142Ka year

Peak month

December3.1× the quietest month

Top search term

lipstick for kids43K searches a year

Listings sell for $9.29 on average, from $1.05 to $41.83. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $9.29 that is $929 to $2K a year per listing.

Average price

$9.29under the $15 to $100 sweet spot

Price range

$1.05–$41.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$929–$2K

Returns

0.7%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #294 within Lips. It carries 8,508 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

98%

Out of stock, average day

4.2%

Average rank

#294in Lips

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

8,508per listing

Listings tracked

63

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

3Amazon's first-year sales bar

Average brand age

37 months