lipstick for kids
Worth a lookShows low returns (0.7%), but soft demand (-13.7% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great27%top-5 click share — an open shelf
Price range
Good$1.05–$41.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$142K$142K/yr · 304K searches
Avg price
Okay$9.29avg listing price — sweet spot $15–$100
Review moat
Bad8,507.51avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, lipstick for kids is a $142K/yr Amazon United States market (304K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
lipstick for kids market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- $116K–$139K
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #294
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 78%
- Out of stock
- 4.2%
- Avg brand age
- 37 months
- Avg seller age
- 136 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
29 falling
Sellers
104
Top-5 brand share
67%
Top 20: 95%
Top-5 click share
27%
Top 20: 64%
Open market
28%
- Lip Smacker25%
- Townley Girl24%
- Expressions girl7%
- wet n wild6%
- M&U MAKE YOU UP5%
- MISS NELLA5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
Top lipstick for kids search terms
- lipstick for kids43K/yr
- kids lipstick39K/yr
- toddler lip gloss39K/yr
- kids lipgloss23K/yr
- little girl lip gloss24K/yr
- lipstick for girls19K/yr
- lip gloss for girls 4-618K/yr
- labiales para nias15K/yr
- edible lip gloss10K/yr
- lipgloss for kids12K/yr
Top lipstick for kids products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lip Smacker Lippy Pals Unicorn Flavored Moisturizing & Smoothing Soft Shine Lip Balm Hydrating & Protecting Fun Tasty Flavors Cruelty-Free & Vegan - Unicorn Magic
Lip Smacker$4.954.7★39,872 rev
7pc Fruity Flavored Lip Gloss Set - Assorted Fruit Flavor-Great Gift
Expressions girl$7.794.7★7,195 rev
Disney Princess 12 Piece Plant Based Lip Gloss Girls Party Favors First Makeup Set for Girl Perfect for Parties Sleepovers and Birthday Gifts Ages 3+ by Townley Girl
Townley Girl$9.504.7★1,497 rev
M&U MAKE YOU UP MU 6pc Candy Sweet Lip Gloss Set for Kids - 1 Straight Stick 2 Ice Cream and 2 Candy Balms Non-Toxic Girls Birthday Gift Fun Theme Party Favors
M&U MAKE YOU UP$9.404.7★136 rev
TownleyGirl Disney Princess Super Sparkly Lip Gloss Set 0.05 Fl Oz (Pack of 7)
Townley Girl$9.124.7★1,613 rev
Newest
by launch date
Disney Princess 7pc Kid Lip Gloss Set Swirl Plant-Based Gift for Ages 3+
Townley Girl$7.84219 rev
Miss Nella HONEY BUNNY Hypoallergenic children Lip Balm Non Toxic Make Up for kids perfect for those with sensitive skin.
MISS NELLA$6.48328 rev
M&U MAKE YOU UP MU 6pc Candy Sweet Lip Gloss Set for Kids - 1 Straight Stick 2 Ice Cream and 2 Candy Balms Non-Toxic Girls Birthday Gift Fun Theme Party Favors
M&U MAKE YOU UP$9.40136 rev
Lip Smacker Hello Kitty So Jelly Lip & Cheek Tint Moisturizing Sheer & Buildable Color Fun Bouncy Jelly Texture Sweet Cherry Flavor - Cherry
Lip Smacker$5.121,231 rev
Townley Girl Disney Encanto 7 PK Kids Lip Gloss Set | Vegan Girls Makeup for Ages 3
Townley Girl$4.26205 rev
Trending
90-day click momentum
Evereden Kids Tinted Non Toxic Lip Gloss Kit: Ruby Red & Sakura Pink - Non Toxic Makeup Kit for Girls - Vegan Makeup for Kids - Hydrating Lip Gloss with Sunflower Avocado & Grapeseed Oils
Evereden$33.894.6★
Miss Nella HONEY BUNNY Hypoallergenic children Lip Balm Non Toxic Make Up for kids perfect for those with sensitive skin.
MISS NELLA$6.484.5★
Disney Princess 7pc Kid Lip Gloss Set Swirl Plant-Based Gift for Ages 3+
Townley Girl$7.844.8★
Lip Smacker Lippy Pals Swirls Unicorn Flavored Moisturizing & Smoothing Soft Shine Lip Balm Hydrating & Protecting Fun Tasty Glossy Finish Cruelty-Free & Vegan - Unicorn Frosting
Lip Smacker$5.354.7★
BestLand 6 Pcs/Set Flower Jelly Lipstick Set Temperature Change Moisturizer Long Lasting Nutritious Balm Magic Color Change Lip Gloss
BestLand$10.224.3★
What buyers say about lipstick for kids
What buyers praise and complain about, mined from review topics.What buyers love
“Cute colors”
“Good for gifting”
“A+ quality”
“They all have fun scents”
“Great value”
“It's hydrating”
“Super soft”
“As advertised”
“Nice and shining”
“Easy to use”
What buyers complain about
“color is different”
“Smells weird”
“Doesn't really moisturize”
“The tubes are small”
“all leaked”
“doesn't last”
“Poor quality control”
“False advertisement”
“Disappointing 😢 Also kinda sticky.”
“Waste of money”
Top return reasons
Common questions
- Is lipstick for kids profitable to sell on Amazon United States?
- The niche generates $142K/yr across 63 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -13.7%. Flapen's verdict: Worth a look (52/100).
- How competitive is the lipstick for kids niche?
- 29 brands and 104 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in lipstick for kids?
- Top complaints mined from reviews: Color, Smell, Moist/Dry. The return rate is 0.7%.
- When does demand for lipstick for kids peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the lipstick for kids niche?
- Listings span $1.05–$41.83; the average listing price is $9.29 (sweet spot $15–$100). The average incumbent carries 8,508 reviews — the moat a new listing must climb.