Lipstick Case

Shoppers searched for this 345K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months

345K

Growth, 90 days vs prior 90

-12.3%

Conversion, latest week

1.9%

Market size, estimated

$78Ka year

Peak month

December2.0× the quietest month

Top search term

lipstick case153K searches a year

Listings sell for $11.82 on average, from $2.93 to $30.96. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $11.82 that is $1K to $3K a year per listing.

Average price

$11.82under the $15 to $100 sweet spot

Price range

$2.93–$30.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

3.4%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #3,227 within Bags & Cases. It carries 341 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

98%

Out of stock, average day

4.3%

Average rank

#3,227in Bags & Cases

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

341per listing

Listings tracked

56

15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

0Amazon's first-year sales bar

Average brand age

31 months