Skip to content

Lipstick and Lip Liner Set

Maybe

Returns run at only 0.8% of orders. But demand is soft, at -16.6% this quarter, so Lipstick and Lip Liner Set is a Maybe.

Flapen Score
59
59 / 100
Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 48
Market size
$372K/yr1.2M searches / yr
90-day growth
-16.6%search demand this quarter
Competition
31%top-5 click share · 26 brands · 77 sellers

Flapen Score

Lipstick and Lip Liner Set against its category

The dotted line is the Beauty & Personal Care average. Past it, Lipstick and Lip Liner Set is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lipstick and Lip Liner Set market on Amazon at a glance

Lipstick and Lip Liner Set is a $372K a year market on Amazon United States, with 1.2M searches a year. The top 5 brands take 62% of clicks. Demand peaks in Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 1.2M times a year and 3.0% buy. Search demand moved -16.6% in 90 days, so the $372K a year market is softening.

Search volume
1.2M
Search growth, 90 days
-16.6%
Conversion
3.0%
Market size
$372K

02 · Money

The money is there.

Shoppers bought 25K to 30K units at $10.29 on average, 250 to 500 per product. Units times price is $257K to $309K a year.

Units sold
25K–30K
Units per product
250–500
Average price
$10.29
Units × price
$257K–$309K

03 · Shelf

Brands here are settling in.

The average listing ranks #138. 100% of listings ship Prime. 92% of the shelf is sponsored, so budget for ads. The average listing is out of stock 6.0% of the time. The average brand has sold here for 38 months.

Average BSR
#138
Prime
100%
Sponsored
92%
Out of stock
6.0%
Average brand age
38 months

Products

Top Lipstick and Lip Liner Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

$0$7K$15K$22K$30K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

77

Top-5 brand share

62%

Top 20: 97%

Top-5 click share

31%

Top 20: 72%

Open market

32%

  • Beauty Glazed23%
  • HOSAILY15%
  • BestLand10%
  • rom&nd7%
  • ColourPop7%
  • Noerrors6%

Demand

Lipstick and Lip Liner Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Lipstick and Lip Liner Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lip combo262K/yr
  • lip combo sets233K/yr
  • lip liner and gloss set113K/yr
  • lip liner and lipstick combo75K/yr
  • lip combo sets for black women51K/yr
  • lip kits92K/yr
  • glamlite lip kit101K/yr
  • lip liner combo19K/yr
  • lip combos22K/yr
  • lip kit with lip liner and gloss47K/yr

Reviews and returns

What reviews say buyers love and hate about Lipstick and Lip Liner Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color24%+0.91

Way Darker

Not the Right Colors

Misleading color

Durability10%−0.08

Didnt last

Break easily

Broken

Advertised Vs Actual Product8%−0.16

Not as described

Not at all as pictured

False advertisement

Quality-Overall6%

Junk quality

Awful quality

Cheap quality

Moist/Dry4%−0.01

It is dry

Not moisturizing

No moisture

Love

Color34%+0.91

Color accurate

Colors are beautiful

Amazing Color

Value For Money8%+1.02

Not expensive

Good Price

Excellent value

Quality-Overall7%

Awesome quality

Fun Product

It is a fantastic quality set for the price

Soft Feel7%

Nice and creamy

Goes on smooth

so soft

Durability4%−0.08

they are also durable

Stays on all day

Stays all day

Return

0.8% Return rate 79% Fixable by listing

Color54%▇███▇▇

Way Darker

Not the Right Colors

Misleading color

Advertised Vs Actual Product13%█▆█▇▇█

Not as described

Not at all as pictured

False advertisement

Quality-Overall4%▅█▆▆▆▇

Junk quality

Awful quality

Cheap quality

Moist/Dry3%█▆▆▆▇▅

It is dry

Not moisturizing

No moisture

Functionality-Overall3%▇█▆▇▇▄

Didnt work

Didnt work well for me

Not effective

FAQ

Common Lipstick and Lip Liner Set questions

Answered from the same tracked data.