Is lipstick and lip liner set profitable to sell on Amazon United States?

The niche generates $372K/yr across 59 tracked products. 11 of 26 products launched in the last 360 days are still selling. 90-day search growth is -16.6%. Flapen's verdict: Worth a look (59/100).

How competitive is the lipstick and lip liner set niche?

26 brands and 77 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in lipstick and lip liner set?

Top complaints mined from reviews: Color, Durability, Advertised Vs Actual Product. The return rate is 0.8%.

When does demand for lipstick and lip liner set peak?

Demand peaks in Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the lipstick and lip liner set niche?

Listings span $2.68–$38.88; the average listing price is $10.29 (sweet spot $15–$100). The average incumbent carries 10,539 reviews — the moat a new listing must climb.

lipstick and lip liner set

Worth a look

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Competition

Great31%

top-5 click share — an open shelf

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Price range

Good$2.68–$38.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$372K

$372K/yr · 1.2M searches

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$10.29

avg listing price — sweet spot $15–$100

Review moat

Bad10,538.69

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-16.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, lipstick and lip liner set is a $372K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Dec. Verdict: Worth a look — 59/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

lipstick and lip liner set market data

Units sold / yr: 25K–30K; avg 250–500/product
Revenue / yr: $257K–$309K; units × avg price
Conversion rate: 3.0%
Avg BSR: #138
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 6.0%
Avg brand age: 38 months
Avg seller age: 124 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

26 rising

Sellers

Top-5 brand share

62%

Top 20: 97%

Top-5 click share

31%

Top 20: 72%

Open market

32%

Beauty Glazed23%
HOSAILY15%
BestLand10%
rom&nd7%
ColourPop7%
Noerrors6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.6% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.7×

Open Trend

Top lipstick and lip liner set search terms

lip combo262K/yr +27.2%2.4% conv.
lip combo sets233K/yr -23.2%2.4% conv.
lip liner and gloss set113K/yr -11.6%2.6% conv.
lip liner and lipstick combo75K/yr -7.3%2.4% conv.
lip combo sets for black women51K/yr -22.7%3.3% conv.
lip kits92K/yr -43.7%1.5% conv.
glamlite lip kit101K/yr -70.6%0.5% conv.
lip liner combo19K/yr +10.0%2.7% conv.
lip combos22K/yr +1.4%1.7% conv.
lip kit with lip liner and gloss47K/yr -49.1%2.3% conv.

All search terms

Top lipstick and lip liner set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HOSAILY Nourishing Lip Gloss with Brown Lip Liner Lip Combo Set Moisturizing High Shine Nude Lip Glow Oil Fresh Lightweight Glossy Plumping Lip Gloss for Women Long Wear Mini Liquid Lipstick Makeup#8

HOSAILY$7.974.3★613 rev

2Pcs/Set Lip Gloss & Lip Liner Set Mocha Brown Lip Plumping Effect Lip Combo Set for Volume Lips Fuller Looking Lips High Shine Glass Lips Look Gradient Lips & Over Lip Makeup Viral Lip Combo

Beauty Glazed$6.074.1★142 rev

BestLand 12pcs Hydrating Lip Oils + Lip Liner Pencil Lip Combo Sets 24H Long-Lasting Lip Kit with Lip Liner and Gloss Nourishing Non-Sticky Tinted Stain Lip Gloss Plumping Lip Oil Set for Women

BestLand$9.883.8★496 rev

Noerrors 3Pcs Lip Combo Set Lip Kit with Brown Plumping Lip Liner & Nourishing Lipstick & Nude Glossy Lip Gloss Long-Lasting Lightweight Non-Sticky Juicy Nude Pink Lip Contour Trio Set for Women

Noerrors$7.954.3★73 rev

rom&nd$33.394.4★290 rev

Newest

by launch date

2Pcs Lip Gloss & Lip Liner Set Cocoa Brown 90s Ombre Lips Retro Gradient Lip Plumping Effect Full Volume Lips High Shine Gloss Viral Lip Combo Fuller Looking Lips Glassy Lip Look (#V05+107)

Beauty Glazed$6.832,116 rev

3mo ago

2Pcs Lip Gloss & Lip Liner Set Rosewood Nude 90s Ombre Lips Retro Gradient Lip Plumping Effect Full Volume Lips High Shine Gloss Viral Lip Combo Fuller Looking Lips Glassy Lip (#V10+107)

Beauty Glazed$6.152,116 rev

3mo ago

Wugbc 4 Colors Hydrating Lip Oil with Brown Lip Liner Set Moisturizing Lip Combo High Pigmented Lightweight Glossy Liquid Lipstick and Lip Liner Smooth Plumping Lip Kit Non-sticky Makeup Present A

Wugbc$8.8012 rev

4mo ago

HOSAILY 2 in 1 Lip Combo Sets Dark Brown Natural Lips Liner and Liquid Lipstick Combo Moisturizing Nude Glossy Gloss Lip Kit Plumping Lightweight Lips Pencil with High Shine Tinted Gloss Set01

HOSAILY$7.0069 rev

6mo ago

Noerrors 3Pcs Lip Combo Set Lip Kit with Brown Plumping Lip Liner & Nourishing Lipstick & Nude Glossy Lip Gloss Long-Lasting Lightweight Non-Sticky Juicy Nude Pink Lip Contour Trio Set for Women

Noerrors$7.9573 rev

6mo ago

What buyers say about lipstick and lip liner set

What buyers praise and complain about, mined from review topics.

What buyers love

Color34%

“Color accurate”

Value For Money8%

“Not expensive”

Quality-Overall7%

“Awesome quality”

Soft Feel7%

“Nice and creamy”

Durability4%

“they are also durable”

Moist/Dry4%

“Moisturizing”

Ease Of Application3%

“Apply easily”

Ease Of Use3%

“easy to hold”

Brightness/Shine/Glow2%

“Very nice and shiny”

Smell2%

“has a pleasant fruity scent”

What buyers complain about

Color24%

“Way Darker”

Durability10%

“Didnt last”

Advertised Vs Actual Product8%

“Not as described”

Quality-Overall6%

“Junk quality”

Moist/Dry4%

“It is dry”

Value For Money4%

“Not worth the price”

Size-Overall3%

“Really small”

Stain Resistance2%

“Not great for the stain”

Ease Of Application2%

“difficult to apply”

Functionality-Overall2%

“Didnt work”

Top return reasons

Color54%

Advertised Vs Actual Product13%

Quality-Overall4%

Moist/Dry3%

Functionality-Overall3%

Defective Material/Parts3%

Size-Overall2%

Product Condition2%

Value For Money2%

Adhesion/Stickiness2%

Common questions

Is lipstick and lip liner set profitable to sell on Amazon United States?: The niche generates $372K/yr across 59 tracked products. 11 of 26 products launched in the last 360 days are still selling. 90-day search growth is -16.6%. Flapen's verdict: Worth a look (59/100).
How competitive is the lipstick and lip liner set niche?: 26 brands and 77 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in lipstick and lip liner set?: Top complaints mined from reviews: Color, Durability, Advertised Vs Actual Product. The return rate is 0.8%.
When does demand for lipstick and lip liner set peak?: Demand peaks in Dec; the busiest month runs 1.7× the quietest.
What does it cost to enter the lipstick and lip liner set niche?: Listings span $2.68–$38.88; the average listing price is $10.29 (sweet spot $15–$100). The average incumbent carries 10,539 reviews — the moat a new listing must climb.