Lipstick

Shoppers searched for this 9.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.

Searches, last 12 months

9.3M

Growth, 90 days vs prior 90

+3.3%

Conversion, latest week

3.3%

Market size, estimated

$2.3Ma year

Peak month

November1.6× the quietest month

Top search term

lipstick2.6M searches a year

Listings sell for $7.43 on average, from $1.04 to $31.98. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 2,500 to 3,000 of them. At $7.43 that is $19K to $22K a year per listing.

Average price

$7.43under the $15 to $100 sweet spot

Price range

$1.04–$31.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

2,500–3,000

Revenue per listing a year

$19K–$22K

Returns

1.3%of orders · Amazon United States median 2.1%

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Lips. It carries 33,919 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

58%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#22in Lips

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

33,919per listing

Listings tracked

76

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

53 months