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lip sunscreen tinted

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 14Growth 21Conversion 61Competition 40Returns 96Price range 21Avg price 26Brand share 0Review moat 25Quality gap 55

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$9.18

avg listing price — sweet spot $15–$100

Review moat

Bad4,779.33

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.2%

90-day search growth — must beat 0% to launch

Price range

Bad$5.57–$17.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$57K

$57K/yr · 117K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, lip sunscreen tinted is a $57K/yr Amazon United States market (117K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

lip sunscreen tinted market data

Units sold / yr
10K–13K
avg 250–500/product
Revenue / yr
$92K–$115K
units × avg price
Conversion rate
5.3%
Avg BSR
#309
Page quality
0%
Prime
78%
Sponsored
39%
Out of stock
0.0%
Avg brand age
54 months
Avg seller age
131 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 flat

Sellers

88

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

0%

  • Neutrogena90%
  • REVLON8%
  • Burt's Bees2%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.2% search growth over the last 90 days.
10K6KSpike '24Holiday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Top lip sunscreen tinted search terms

  • neutrogena lip gloss65K/yr
  • hyaluronic lip8K/yr
  • neutrogena lip soother6K/yr
  • neutrogena hydro boost lip balm11K/yr
  • neutrogena lip gloss for women5K/yr
  • revlon kiss exfoliating lip balm3K/yr
  • neutrogena moisture shine lip soother3K/yr
  • lip smoother3K/yr
  • revlon sugar scrub lip balm3K/yr
  • hylunaric acid lip balm4K/yr
All search terms

Top lip sunscreen tinted products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$3K10%$6K15%$9K20%$11K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

What buyers say about lip sunscreen tinted

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry31%

“Moisturizes well”

Color12%

“Color is nice”

Soft Feel10%

“Exceptional Softness”

Quality-Overall8%

“Excellent product”

Value For Money5%

“is extremely affordable”

Smell3%

“refreshing scent”

Brightness/Shine/Glow3%

“Pretty Shine”

Adhesion/Stickiness2%

“I like the feel of it and no stickiness”

Durability2%

“stays on for a long time”

Ease Of Application2%

“Love the applicator”

What buyers complain about

Moist/Dry15%

“Not as hydrating”

Smell10%

“Not a pleasant smell”

Adhesion/Stickiness9%

“It feels pretty sticky”

Color8%

“Color is Not Accurate”

Value For Money6%

“Not worth the price”

Durability5%

“One time it broke”

Thickness4%

“It has a much thinner consistency”

Ingredients-Overall3%

“Unhealthy ingredients”

Allergies2%

“Possible allergic reaction”

Oily/Greasy2%

“Sweetish Grease- Like you just ate a greasy donut”

Top return reasons

Color36%
Advertised Vs Actual Product11%
Moist/Dry8%
Adhesion/Stickiness7%
Smell6%
Product Condition5%
Functionality-Overall4%
Texture/Consistency-Overall3%
Value For Money2%
Size-Overall2%

Common questions

Is lip sunscreen tinted profitable to sell on Amazon United States?
The niche generates $57K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.2%. Flapen's verdict: Skip it (36/100).
How competitive is the lip sunscreen tinted niche?
3 brands and 88 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in lip sunscreen tinted?
Top complaints mined from reviews: Moist/Dry, Smell, Adhesion/Stickiness. The return rate is 0.8%.
When does demand for lip sunscreen tinted peak?
Demand is steady year-round — the busiest month runs 1.8× the quietest.
What does it cost to enter the lip sunscreen tinted niche?
Listings span $5.57–$17.55; the average listing price is $9.18 (sweet spot $15–$100). The average incumbent carries 4,779 reviews — the moat a new listing must climb.