Is lip stain marker profitable to sell on Amazon United States?

The niche generates $157K/yr across 13 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -17.3%. Flapen's verdict: Skip it (35/100).

How competitive is the lip stain marker niche?

3 brands and 27 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in lip stain marker?

Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 1.0%.

When does demand for lip stain marker peak?

Demand peaks in Jan–Feb–Aug; the busiest month runs 2.4× the quietest.

What does it cost to enter the lip stain marker niche?

Listings span $5.00–$11.95; the average listing price is $9.50 (sweet spot $15–$100). The average incumbent carries 8,260 reviews — the moat a new listing must climb.

lip stain marker

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Market size

Okay$157K

$157K/yr · 609K searches

Avg price

Okay$9.50

avg listing price — sweet spot $15–$100

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad8,260.46

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-17.3%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$5.00–$11.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, lip stain marker is a $157K/yr Amazon United States market (609K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Aug. Verdict: Skip it — 35/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

lip stain marker market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $95K–$119K; units × avg price
Conversion rate: 2.7%
Avg BSR: #10
Page quality: 0%
Prime: 100%
Sponsored: 69%
Out of stock: 3.1%
Avg brand age: 46 months
Avg seller age: 137 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

NYX PROFESSIONAL MAKEUP70%
wet n wild28%
COVERGIRL2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.3% search growth over the last 90 days.

Peak months: Jan, Feb, Aug · busiest ÷ quietest = 2.4×

Open Trend

Top lip stain marker search terms

nyx lip lingerie105K/yr -16.9%1.4% conv.
wet n wild lip stain41K/yr +89.1%3.6% conv.
nyx lip liner stain120K/yr -47.1%2.1% conv.
nyx lingerie xxl matte lipstick39K/yr -8.8%1.6% conv.
wet and wild lip stain26K/yr +94.9%5.1% conv.
lip lingerie nyx31K/yr -17.5%2.1% conv.
nyx lingerie lip liner stain21K/yr +19.1%1.7% conv.
covergirl lip liner18K/yr +2.1%0.4% conv.
nyx lip lingerie liner stain74K/yr -61.0%2.0% conv.
wet n wild lip liner stain15K/yr +51.4%2.6% conv.

All search terms

Top lip stain marker products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NYX PROFESSIONAL MAKEUP Lip Lingerie Liner Stain Seamless Make Up with All-Day Stain Waterproof Lip Stain Finish - Up To No Good

NYX PROFESSIONAL MAKEUP$11.804.1★2,117 rev

NYX PROFESSIONAL MAKEUP Lip Lingerie XXL Matte Liquid Lipstick - Warm Up (Red Rose)

NYX PROFESSIONAL MAKEUP$9.744.4★17,249 rev

wet n wild Perfect Pout Lip Liner Stain Long-Lasting Transfer-Proof Formula with Blade-Like Applicator for Precision & Full Lip Coverage Vegan & Cruelty-Free - Im Blushing

wet n wild$5.004.4★11,862 rev

wet n wild Perfect Pout Lip Liner Stain Long-Lasting Transfer-Proof Formula with Blade-Like Applicator for Precision & Full Lip Coverage Vegan & Cruelty-Free - Nude Tights

wet n wild$5.014.4★11,862 rev

NYX PROFESSIONAL MAKEUP Lip Lingerie Liner Stain Seamless Make Up with All-Day Color Waterproof Lip Stain Finish - Tease U Later (Cool Nude)

NYX PROFESSIONAL MAKEUP$11.524.1★2,117 rev

Newest

by launch date

NYX PROFESSIONAL MAKEUP Lip Lingerie Liner Stain Seamless Make Up with All-Day Stain Waterproof Lip Stain Finish - Up To No Good

NYX PROFESSIONAL MAKEUP$11.802,117 rev

6mo ago

NYX PROFESSIONAL MAKEUP Lip Lingerie Liner Stain Seamless Make Up with All-Day Color Waterproof Lip Stain Finish - Tease U Later (Cool Nude)

NYX PROFESSIONAL MAKEUP$11.522,117 rev

6mo ago

NYX PROFESSIONAL MAKEUP Lip Lingerie Liner Stain Seamless Make Up with All-Day Stain Waterproof Lip Stain Finish - Cuff Me

NYX PROFESSIONAL MAKEUP$11.712,117 rev

6mo ago

NYX PROFESSIONAL MAKEUP Lip Lingerie Liner Stain Seamless Make Up with All-Day Color Waterproof Lip Stain Finish - Naughty Nude (Warm Nude)

NYX PROFESSIONAL MAKEUP$11.732,117 rev

6mo ago

NYX PROFESSIONAL MAKEUP Lip Lingerie Liner Stain Seamless Make Up with All-Day Color Waterproof Stain Finish - Lip Lock (Taupe Brown)

NYX PROFESSIONAL MAKEUP$11.952,117 rev

6mo ago

What buyers say about lip stain marker

What buyers praise and complain about, mined from review topics.

What buyers love

Color31%

“Long lasting color”

Durability9%

“It is very durable”

Ease Of Application9%

“Easy to Apply”

Value For Money6%

“Great price”

Quality-Overall4%

“Great quality, easy to apply”

Ease Of Use3%

“Goes on easy”

Soft Feel3%

“it smooths it out”

Color Fading/Discoloration2%

“long-lasting color that actually stays put”

Smudge Resistance2%

“They don't smudge, they glide on nicely and last”

Stain Resistance2%

“doesn't stain”

What buyers complain about

Color21%

“Darker color”

Moist/Dry14%

“Dried Out”

Durability9%

“longevity is lacking”

Ease Of Application6%

“Applicator is horrible”

Stain Resistance5%

“It literally just stains the skin”

Value For Money3%

“The price is a little high”

Functionality-Overall3%

“Not for me — the applicator just doesnt work”

Quality-Overall2%

“Cheap, Low quality product”

Smell2%

“It doesn't really smell like anything”

Advertised Vs Actual Product2%

“IT IS NOT AS DESCRIBED”

Top return reasons

Color45%

Moist/Dry16%

Advertised Vs Actual Product10%

Functionality-Overall7%

Stain Resistance3%

Product Condition3%

Durability2%

Quality-Overall2%

Ease Of Application2%

Eyeliner Quality1%

Common questions

Is lip stain marker profitable to sell on Amazon United States?: The niche generates $157K/yr across 13 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -17.3%. Flapen's verdict: Skip it (35/100).
How competitive is the lip stain marker niche?: 3 brands and 27 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in lip stain marker?: Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 1.0%.
When does demand for lip stain marker peak?: Demand peaks in Jan–Feb–Aug; the busiest month runs 2.4× the quietest.
What does it cost to enter the lip stain marker niche?: Listings span $5.00–$11.95; the average listing price is $9.50 (sweet spot $15–$100). The average incumbent carries 8,260 reviews — the moat a new listing must climb.

lip stain marker

lip stain marker market data

Competition & brand share

Demand & seasonality

Top lip stain marker search terms

Top lip stain marker products on Amazon

Top sellers

Newest

Trending

What buyers say about lip stain marker

What buyers love

What buyers complain about

Top return reasons

Common questions

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