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Lip Stain Marker

Fail

The top 5 brands take 100% of clicks, so Lip Stain Marker is a Fail.

Flapen Score
35
35 / 100
Ranks 10,006 of 10,978 Beauty & Personal Care niches · −13 vs the category median of 48
Market size
$157K/yr609K searches / yr
90-day growth
-17.3%search demand this quarter
Competition
69%top-5 click share · 3 brands · 27 sellers

Flapen Score

Lip Stain Marker against its category

The dotted line is the Beauty & Personal Care average. Past it, Lip Stain Marker is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lip Stain Marker market on Amazon at a glance

Shoppers on Amazon United States searched for Lip Stain Marker 609K times last year and spent an estimated $157K. All 3 brands take every click. Demand peaks in Jan–Feb–Aug. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 609K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $157K a year.

Searches, last 12 months
609K
Growth, 90 days vs prior 90
-17.3%
Conversion, latest week
2.7%
Market size, estimated
$157Ka year
Peak month
January2.4× the quietest month
Top search term
nyx lip lingerie105K searches a year

02 · Price

A sale here is worth $9.50.

Listings sell for $9.50 on average, from $5.00 to $11.95. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $9.50 that is $2K to $5K a year per listing.

Average price
$9.50under the $15 to $100 sweet spot
Price range
$5.00–$11.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #10 within Lips. It carries 8,260 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#10in Lips
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
8,260per listing
Listings tracked
13

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
46 months

Products

Top Lip Stain Marker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Brand 170%
  • Brand 228%
  • Brand 32%
  • Open — no brand owns it (0%)

Demand

Lip Stain Marker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Aug · busiest ÷ quietest = 2.4×

Search terms

Top Lip Stain Marker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nyx lip lingerie105K/yr
  • wet n wild lip stain41K/yr
  • nyx lip liner stain120K/yr
  • nyx lingerie xxl matte lipstick39K/yr
  • wet and wild lip stain26K/yr
  • lip lingerie nyx31K/yr
  • nyx lingerie lip liner stain21K/yr
  • covergirl lip liner18K/yr
  • nyx lip lingerie liner stain74K/yr
  • wet n wild lip liner stain15K/yr

Reviews and returns

What reviews say buyers love and hate about Lip Stain Marker

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Color”
21%of negative reviews mention “Color”
1.0%of orders come back
“Darker color”
A buyer, on “Color”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Lip Stain Marker questions

Answered from the same tracked data.