lip stain
Worth a lookShows a $6.6M/yr market, but a deep review moat (12,687 avg reviews) keeps it on the watch list.
Market size
Incredible$6.6M$6.6M/yr · 14.4M searches
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Good$13.65avg listing price — sweet spot $15–$100
Price range
Good$5.01–$27.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-6.2%90-day search growth — must beat 0% to launch
Review moat
Bad12,686.95avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, lip stain is a $6.6M/yr Amazon United States market (14.4M searches/yr). The top 5 brands hold 84% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
lip stain market data
- Units sold / yr
- 400K–500K
- avg 15,000–20,000/product
- Revenue / yr
- $5.5M–$6.8M
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #9
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 1.2%
- Avg brand age
- 45 months
- Avg seller age
- 120 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
12 flat
Sellers
41
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
12%
- Wonderskin37%
- Sacheu26%
- e.l.f.10%
- COVERGIRL6%
- wet n wild4%
- QCMME4%
- Open — no brand owns it (6 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top lip stain search terms
- lip stain5.6M/yr
- wonderskin lip stain1.7M/yr
- lip tint1.2M/yr
- lip stain peel off1.6M/yr
- wonderskin538K/yr
- lip liner stain622K/yr
- sacheu lip liner stain572K/yr
- peel off lip stain617K/yr
- lip stain long lasting waterproof278K/yr
- lip tint stain224K/yr
Top lip stain products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wonderskin Wonder Blading All Day Lip Stain Peel Off Masque - Long Lasting Waterproof and Transfer Proof Nude Lip Tint Matte Finish Peel Off Lip Stain (Whimsical Masque)
Wonderskin$20.363.9★30,981 rev
Sacheu Lip Liner STAY-N Peel Off Lip Stain Long Lasting Waterproof Lip Tint with Hyaluronic Acid & Vitamin E Transfer Proof Matte Finish (p-INKED)
Sacheu$12.804.0★22,018 rev
e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Left On Red
e.l.f.$5.414.4★8,829 rev
wet n wild Perfect Pout Lip Liner Stain Long-Lasting Transfer-Proof Formula with Blade-Like Applicator for Precision & Full Lip Coverage Vegan & Cruelty-Free - Nude Tights
wet n wild$5.014.4★11,862 rev
Wonderskin Cream Blush Stick pH-Activated - pHlush Stick Multi-Use Blush for Cheeks and Lips Cooling Nourishing Color-Adjusting Makeup
Wonderskin$23.194.1★2,720 rev
Newest
by launch date
NYX PROFESSIONAL MAKEUP Lip Lingerie Liner Stain Seamless Make Up with All-Day Stain Waterproof Lip Stain Finish - Up To No Good
NYX PROFESSIONAL MAKEUP$11.802,117 rev
LOreal Paris Hyaluron Tint Lip Stain Serum Long Lasting Hydrating Lip Makeup Infused with Hyaluronic Acid 635 Worth It Medium (Medium Berry Nude)
L'Oreal Paris$11.501,259 rev
e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Left On Red
e.l.f.$5.418,829 rev
QCMME Lip Stain Peel Off Lip Liner Stain with Tweezer Long Lasting Matte Lip Tint Tattoo Highly Pigmented Color Lip Makeup Waterproof Lipstick Transfer-proof Lipstain for Women Nude Pink
QCMME$9.121,265 rev
Wonderskin Cream Blush Stick pH-Activated - pHlush Stick Multi-Use Blush for Cheeks and Lips Cooling Nourishing Color-Adjusting Makeup
Wonderskin$23.192,720 rev
Trending
90-day click momentum
Wonderskin Wonder Blading All Day Lip Stain Peel Off Masque and Reveal Kit- Long Lasting Waterproof Nude Lip Tint Transfer Proof Natural Makeup Stain Kit (Whimsical)
Wonderskin$27.193.7★
wet n wild Perfect Pout Lip Liner Stain Long-Lasting Transfer-Proof Formula with Blade-Like Applicator for Precision & Full Lip Coverage Vegan & Cruelty-Free - Nude Tights
wet n wild$5.014.4★
Wonderskin Cream Blush Stick pH-Activated - pHlush Stick Multi-Use Blush for Cheeks and Lips Cooling Nourishing Color-Adjusting Makeup
Wonderskin$23.194.1★
LOreal Paris Hyaluron Tint Lip Stain Serum Long Lasting Hydrating Lip Makeup Infused with Hyaluronic Acid 635 Worth It Medium (Medium Berry Nude)
L'Oreal Paris$11.503.8★
Sacheu Lip Liner STAY-N Peel Off Lip Stain Long Lasting Waterproof Lip Tint with Hyaluronic Acid & Vitamin E Transfer Proof Matte Finish (getREDy)
Sacheu$12.884.0★
What buyers say about lip stain
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Color”
“Fun Product”
“It stays all day”
“Easy to blend”
“Application is easy”
“Reasonably priced”
“Great moisturizer”
“Goes on smooth”
“Does what it says”
“doesnt leave much of a stain”
What buyers complain about
“Color is different”
“has a terrible shelf life”
“Dried up”
“A little expensive”
“Stain”
“Does not work as described”
“False advertising”
“The applicator is messy”
“Bad Smell”
“Not good quality”
Top return reasons
Common questions
- Is lip stain profitable to sell on Amazon United States?
- The niche generates $6.6M/yr across 20 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.2%. Flapen's verdict: Worth a look (55/100).
- How competitive is the lip stain niche?
- 12 brands and 41 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in lip stain?
- Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 1.5%.
- When does demand for lip stain peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the lip stain niche?
- Listings span $5.01–$27.19; the average listing price is $13.65 (sweet spot $15–$100). The average incumbent carries 12,687 reviews — the moat a new listing must climb.