Lip Stain

Shoppers searched for this 14.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.6M a year.

Searches, last 12 months

14.4M

Growth, 90 days vs prior 90

-6.2%

Conversion, latest week

3.3%

Market size, estimated

$6.6Ma year

Peak month

February1.5× the quietest month

Top search term

lip stain5.6M searches a year

Listings sell for $13.65 on average, from $5.01 to $27.19. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 15,000 to 20,000 of them. At $13.65 that is $205K to $273K a year per listing.

Average price

$13.65under the $15 to $100 sweet spot

Price range

$5.01–$27.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

15,000–20,000

Revenue per listing a year

$205K–$273K

Returns

1.5%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #9 within Lips. It carries 12,687 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

1.2%

Average rank

#9in Lips

Average rating

4.04 starsAmazon United States average 4.42 stars

Average reviews

12,687per listing

Listings tracked

20

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

45 months