Is lip serum profitable to sell on Amazon United States?

The niche generates $208K/yr across 6 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +62.5%. Flapen's verdict: Skip it (46/100).

How competitive is the lip serum niche?

2 brands and 3 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in lip serum?

Top complaints mined from reviews: Smell, Durability, Color. The return rate is 0.6%.

When does demand for lip serum peak?

Demand peaks in Jan–Feb–Dec; the busiest month runs 3.2× the quietest.

What does it cost to enter the lip serum niche?

Listings span $10.85–$11.56; the average listing price is $11.19 (sweet spot $15–$100). The average incumbent carries 1,315 reviews — the moat a new listing must climb.

lip serum

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Growth

Great+62.5%

90-day search growth — must beat 0% to launch

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,315.17

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$11.19

avg listing price — sweet spot $15–$100

Market size

Okay$208K

$208K/yr · 402K searches

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$10.85–$11.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, lip serum is a $208K/yr Amazon United States market (402K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 46/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

lip serum market data

Units sold / yr: 15K–20K; avg 1,250–1,500/product
Revenue / yr: $168K–$224K; units × avg price
Conversion rate: 4.6%
Avg BSR: #29
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 2.8%
Avg brand age: 38 months
Avg seller age: 125 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

SKINTIFIC92%
ANUA8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +62.5% search growth over the last 90 days.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.2×

Open Trend

Top lip serum search terms

skintific lip serum102K/yr +32.8%3.8% conv.
lip serum100K/yr +2.0%0.7% conv.
cardi b lip gloss23K/yr >1,000%3.8% conv.
lumuva brightening lip serum19K/yr +0.0%2.2% conv.
lip peptide44K/yr +13.1%0.1% conv.
peptide lip27K/yr +15.1%0.1% conv.
skintific lip gloss10K/yr +134.8%3.5% conv.
korean lip care27K/yr -20.5%0.8% conv.
lumuva lipgloss3K/yr +0.0%1.5% conv.
anua lip serum6K/yr +22.2%12.3% conv.

All search terms

Top lip serum products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SKINTIFIC Peptide Brightening Lip Serum Hydrating & Plumping Tinted Lip Gloss Moisturizing Lip Balm with Polypeptides & Squalane for Glossy Sheer Smooth Lips(00 Clear)

SKINTIFIC$11.014.2★1,516 rev

SKINTIFIC Peptide Brightening Lip Serum Hydrating & Plumping Tinted Lip Gloss Moisturizing Lip Balm with Polypeptides & Squalane for Glossy Sheer Smooth Lips(04 Pink Berry)

SKINTIFIC$11.304.2★1,516 rev

SKINTIFIC Peptide Brightening Lip Serum Hydrating & Plumping Tinted Lip Gloss Moisturizing Lip Balm with Polypeptides & Squalane for Glossy Sheer Smooth Lips(01U Baby Pink-Update)

SKINTIFIC$11.304.2★1,516 rev

Anua PDRN Lip Serum Long-lasting Hydration for Dry Cracked Lips Non-Sticky Moisturizing Lip Care with Salmon DNA Hyaluronic Acid & Collagen Korean Skincare 0.33 fl.oz

ANUA$11.564.5★311 rev

SKINTIFIC Peptide Brightening Lip Serum Hydrating & Plumping Tinted Lip Gloss Moisturizing Lip Balm with Polypeptides & Squalane for Glossy Sheer Smooth Lips(06 Cherry Red)

SKINTIFIC$11.114.2★1,516 rev

Newest

by launch date

SKINTIFIC Peptide Brightening Lip Serum Hydrating & Plumping Tinted Lip Gloss Moisturizing Lip Balm with Polypeptides & Squalane for Glossy Sheer Smooth Lips(01U Baby Pink-Update)

SKINTIFIC$11.301,516 rev

4mo ago

Anua PDRN Lip Serum Long-lasting Hydration for Dry Cracked Lips Non-Sticky Moisturizing Lip Care with Salmon DNA Hyaluronic Acid & Collagen Korean Skincare 0.33 fl.oz

ANUA$11.56311 rev

9mo ago

SKINTIFIC Peptide Brightening Lip Serum Hydrating & Plumping Tinted Lip Gloss Moisturizing Lip Balm with Polypeptides & Squalane for Glossy Sheer Smooth Lips(04 Pink Berry)

SKINTIFIC$11.301,516 rev

11mo ago

SKINTIFIC Peptide Brightening Lip Serum Hydrating & Plumping Tinted Lip Gloss Moisturizing Lip Balm with Polypeptides & Squalane for Glossy Sheer Smooth Lips(06 Cherry Red)

SKINTIFIC$11.111,516 rev

11mo ago

SKINTIFIC Peptide Brightening Lip Serum Hydrating & Plumping Tinted Lip Gloss Moisturizing Lip Balm with Polypeptides & Squalane for Glossy Sheer Smooth Lips(00 Clear)

SKINTIFIC$11.011,516 rev

1y ago

What buyers say about lip serum

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry23%

“Super moisturizing”

Soft Feel11%

“Goes on smooth”

Color11%

“the color is very pretty”

Quality-Overall9%

“Great product on”

Ease Of Application6%

“Like the applicator”

Value For Money5%

“Worth the money”

Brightness/Shine/Glow4%

“gives a nice shine”

Smell3%

“I love that it is fragrance free, and clear”

Adhesion/Stickiness2%

“Not too sticky”

Texture/Consistency-Overall2%

“Loved the consistency”

What buyers complain about

Smell10%

“Smells is too strong”

Durability9%

“Does not last very long”

Color6%

“Needs a bit more color”

Moist/Dry6%

“not dry weather”

Thickness6%

“A little thick”

Value For Money5%

“Not worth the price”

Quality-Overall4%

“Cheap quality”

Adhesion/Stickiness3%

“the stickiness”

Ease Of Application3%

“I do not love the applicator though because it does look messy”

Allergies3%

“It caused an allergic reaction”

Top return reasons

Color26%

Advertised Vs Actual Product13%

Motor Power7%

Smell7%

Functionality-Overall7%

Moist/Dry5%

Texture/Consistency-Overall5%

Adhesion/Stickiness4%

Product Condition4%

Leak-Proof3%

Common questions

Is lip serum profitable to sell on Amazon United States?: The niche generates $208K/yr across 6 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +62.5%. Flapen's verdict: Skip it (46/100).
How competitive is the lip serum niche?: 2 brands and 3 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in lip serum?: Top complaints mined from reviews: Smell, Durability, Color. The return rate is 0.6%.
When does demand for lip serum peak?: Demand peaks in Jan–Feb–Dec; the busiest month runs 3.2× the quietest.
What does it cost to enter the lip serum niche?: Listings span $10.85–$11.56; the average listing price is $11.19 (sweet spot $15–$100). The average incumbent carries 1,315 reviews — the moat a new listing must climb.