lip scrub for dark lips to lighten
Skip itPrices mostly outside the sweet spot ($4.07–$16.05) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+12.3%90-day search growth — must beat 0% to launch
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Okay2,746.57avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.40avg listing price — sweet spot $15–$100
Competition
Bad70%top-5 click share — a locked-up shelf
Market size
Bad$77K$77K/yr · 142K searches
Price range
Bad$4.07–$16.05cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, lip scrub for dark lips to lighten is a $77K/yr Amazon United States market (142K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Aug. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
lip scrub for dark lips to lighten market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $75K–$94K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #47
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 8.1%
- Avg brand age
- 38 months
- Avg seller age
- 129 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 falling
Sellers
30
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
14%
- Handmade Heroes43%
- MUREND21%
- Glo Melanin6%
- POP MODERN.C6%
- HAIOLORPRO5%
- New prominent5%
- Open — no brand owns it (6 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.3% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 2.3×
Top lip scrub for dark lips to lighten search terms
- lip scrub for dark lips51K/yr
- turmeric lip scrub21K/yr
- lip scrub for smokers8K/yr
- brightening lip scrub6K/yr
- lip lightening scrub6K/yr
- lip scrub for dark lips to lighten24K/yr
- turmeric lip scrub for dark lips5K/yr
- lip scrubber exfoliator for dark lips3K/yr
- lip scrub for smokers with dark lips5K/yr
- lemon and turmeric lip scrub5K/yr
Top lip scrub for dark lips to lighten products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Handmade Heroes Turmeric Lip Scrub with Vitamin C 100% Natural Vegan Exfoliant To Smooth Dark Dry Chapped & Smokers Lips Deep Conditioning Sugar Polish Exfoliator Scrubber 1oz
Handmade Heroes$9.894.2★364 rev
Handmade Heroes 100% Natural Lip Scrub Vegan Conditioning Coconut Lip Exfoliator - Gentle Exfoliant Ultra Sexy Sugar Lip Mask Polish and Scrubber for Chapped Dry and Dark Lips 1oz (Coconut Sorbet)
Handmade Heroes$9.394.4★21,393 rev
3PCS Turmeric Lemon Lip scrub and Turmeric Lip Balm with Brush Set Lip Scrubber Exfoliator Dark Lips Treatment for Smokers Natural Exfoliator & Moisturizer Cracked Dull Reduce Fine Lines Lips
MUREND$13.774.0★417 rev
Turmeric Lemon Lip Scrub with Brush Lip Scrubber Exfoliator for Dark Lips Dry Chapped Lips Reduce Fine Lines Natural Nourish Sugar Lip Scrub with Aloe Vera Deep Hydration Moisturization 100g
MUREND$9.524.0★417 rev
Glo Melanin All Natural Lemon and Turmeric Lip Balm - Natural Lip Balm Illuminate Your Smile Brighten & Nourish Dark Lips Effortlessly - For Smokers Lips
Glo Melanin$9.874.1★897 rev
Newest
by launch date
Turmeric Lip Scrub for Dark Lips Vitamin C Lip Scrubber Exfoliator Hydrating Moisturizing Exfoliating Lip Care for Dry Chapped Lips to Remove Dead Skin Smooth Dry Lines with Brush
POP MODERN.C$9.7132 rev
Lip Lightening Scrub by Omorfee | Vegan Lip Exfoliating & Moisturizing Treatment | Vitamin E & Natural Beads for Dull Dry Dark or Discolored Lips 20g / 0.70 oz
OMORFEE BE EXOTIC OF$16.057 rev
HAIOLORPRO 4PCS Turmeric Lip Scrub and Turmeric Lip Balm with Brush Set Natural Lip Scrubber Exfoliator for Dry Dull Chapped Dark lips Reduces Fine Lines Deeply Hydrates and Moisturizes
HAIOLORPRO$9.5897 rev
Handmade Heroes Turmeric Lip Scrub with Vitamin C 100% Natural Vegan Exfoliant To Smooth Dark Dry Chapped & Smokers Lips Deep Conditioning Sugar Polish Exfoliator Scrubber 1oz
Handmade Heroes$9.89364 rev
3PCS Turmeric and Lemon Lip Scrub & Turmeric Lip Balm with Brush Set Eliminate Lip Fine Lines Lip Scrubber Exfoliator Natural Nourish Sugar Lip Scrub for Dry Dull Chapped Dark Lips
ZBMCYHCXH$10.4652 rev
Trending
90-day click momentumTurmeric Lip Scrub for Dark Lips Vitamin C Lip Scrubber Exfoliator Hydrating Moisturizing Exfoliating Lip Care for Dry Chapped Lips to Remove Dead Skin Smooth Dry Lines with Brush
POP MODERN.C$9.713.8★
Glo Melanin All Natural Lemon and Turmeric Lip Balm - Natural Lip Balm Illuminate Your Smile Brighten & Nourish Dark Lips Effortlessly - For Smokers Lips
Glo Melanin$9.874.1★
Lip Lightening Scrub by Omorfee | Vegan Lip Exfoliating & Moisturizing Treatment | Vitamin E & Natural Beads for Dull Dry Dark or Discolored Lips 20g / 0.70 oz
OMORFEE BE EXOTIC OF$16.055.0★
W7 Sweet Dreams Lip Care Trio - 3 Piece Set - Overnight Lip Mask Lip Balm & Lip Scrub - Cherry
W7$8.114.6★
Triple-Action Lip Scrub - Brown Sugar Coffee & Pearlite Exfoliator - Infused with Coconut & Botanical Oils for Nourishing Care of Dry Cracked Lips - Vegan Cruelty-Free
EJW$9.504.4★
What buyers say about lip scrub for dark lips to lighten
What buyers praise and complain about, mined from review topics.What buyers love
“Hydrates lips”
“Soft and creamy”
“The quality of this product is great it seems like it was made with good quality ingredients”
“Great smell”
“This balm actually works”
“Worth The Buy”
“Great exfoliation”
“Easy to use”
“Love the texture”
“nothing excessive just a little shimmer and glow”
What buyers complain about
“Not moisturizing enough”
“Dont see a change. No result.”
“It smells so bad”
“Waste of money”
“Feels a little sticky”
“Allergic reaction smh”
“Small”
“Product is not as shown”
“Kind of gritty”
“it has sort of a weird clay like texture with clumps of something in it”
Top return reasons
Common questions
- Is lip scrub for dark lips to lighten profitable to sell on Amazon United States?
- The niche generates $77K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +12.3%. Flapen's verdict: Skip it (45/100).
- How competitive is the lip scrub for dark lips to lighten niche?
- 12 brands and 30 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in lip scrub for dark lips to lighten?
- Top complaints mined from reviews: Moist/Dry, Functionality-Overall, Smell. The return rate is 0.4%.
- When does demand for lip scrub for dark lips to lighten peak?
- Demand peaks in Aug; the busiest month runs 2.3× the quietest.
- What does it cost to enter the lip scrub for dark lips to lighten niche?
- Listings span $4.07–$16.05; the average listing price is $9.40 (sweet spot $15–$100). The average incumbent carries 2,747 reviews — the moat a new listing must climb.