lip scrub brush
Skip itPrices mostly outside the sweet spot ($2.09–$9.38) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,682.81avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Bad$89K$89K/yr · 159K searches
Avg price
Bad$5.38avg listing price — sweet spot $15–$100
Growth
Bad-35.2%90-day search growth — must beat 0% to launch
Price range
Bad$2.09–$9.38cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, lip scrub brush is a $89K/yr Amazon United States market (159K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in May–Jun. Verdict: Skip it — 39/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
lip scrub brush market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- $67K–$81K
- units × avg price
- Conversion rate
- 10.4%
- Avg BSR
- #54
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 0.0%
- Avg brand age
- 38 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
16
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
58%
Top 20: 99%
Open market
12%
- Yoizyfree36%
- New prominent20%
- YOUKOOL16%
- Handmade Heroes8%
- Unaone5%
- Tbestmax3%
- Open — no brand owns it (6 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -35.2% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 2.8×
Top lip scrub brush search terms
- lip scrub brush48K/yr
- lip scrubber56K/yr
- lip exfoliator brush23K/yr
- lip scrubber brush10K/yr
- lip exfoliator tool6K/yr
- lip scrub tool3K/yr
- lip scrubber exfoliator brush4K/yr
- lip brush exfoliator4K/yr
- lip scrubbers2K/yr
- lip scruber2K/yr
Top lip scrub brush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
3 Pcs Lip Scrub Brush Lip Scrubber Exfoliator Double-Sided Silicone Lip Brush Tool for Men Women Lip Lightening Lip Exfoliator Scrubber Tool for Dark Lips
New prominent$4.124.4★4,669 rev
Yoizyfree 5 Pcs Lip Scrub Brush Lip Scrubber Exfoliator Double-Sided Silicone Lip Brush Tool for Men Women Lip Lightening Lip Exfoliator Scrubber Tool for Dark Lips
Yoizyfree$4.114.6★3,308 rev
5 Pcs Facial Cleansing Brush Lip Scrub Brush Silicone Face Mask Brush for Face Scrubber & Lip Scrubber For Massaging Exfoliating Remove Blackheads Makeup Skincare Removal DIY Mask
Yoizyfree$2.844.4★112 rev
Handmade Heroes Lip Brush Reusable Lip Exfoliator - Gentle Exfoliant Use with Sugar Lip Scrub Polish and Lip Exfoliator Scrubber for Chapped Dry and Dark Lips 2pc Blue
Handmade Heroes$7.614.5★93 rev
Yoizyfree 2 pcs Silicone Lip Scrub Brush Lip Scrubber Tool Lip Exfoliator Brush Exfoliating Lip Scrub Tool for Dark Lips
Yoizyfree$2.954.4★2,067 rev
Newest
by launch date
Yoizyfree Lip Scrubber - 6 Pcs Dual-ended Lip Scrub Brush Lip Exfoliator Tool 3-in-1 Silicone Lip Brush Lip Mask Applicator Lip Scrub Tool
Yoizyfree$2.9331 rev
Seraphic Skincare Lip Exfoliator - Dual Sided BPA-Free Silicone Lip Scrubber with Wheat Straw Handles - For Soft Lips Dead Skin Removal & Lip Mask Application - Pore Cleaning Brush For Lips (3 Pack)
SERAPHIC SKINCARE$9.2741 rev
12 Pcs Pore Scrub Brush Lip Scrubber Exfoliator Silicone Face Cleansing Brush Lip Scrub Brush Exfoliating Nose Clean Blackhead Removal Brushes for Face Cleaning
Lipxantiom$4.04167 rev
48 Pack Lip Scrub Brush Silicone Double Sided Lip Exfoliator Brush for Men Women Lip Lightening for Dark Lips - 6 Colors
Tbestmax$8.82101 rev
Lip Scrub Brush Double-Sided Silicone Exfoliating Lip Brush Tool for Smoother and Fuller Lip Appearance Blue 2pcs
YOUKOOL$3.3665 rev
Trending
90-day click momentum
Lip Scrub Tool Silicone Lip Brush Exfoliating Double-Sided Lip Scrubber Tool for a Smoother and Fuller Appearance Cleaner (6 Colors 6 PCS)
KSK$2.094.4★
Lip Scrub Brush Double-Sided Silicone Exfoliating Lip Brush Tool for Smoother and Fuller Lip Appearance Blue 2pcs
YOUKOOL$3.364.7★
Yoizyfree Lip Scrubber - 6 Pcs Dual-ended Lip Scrub Brush Lip Exfoliator Tool 3-in-1 Silicone Lip Brush Lip Mask Applicator Lip Scrub Tool
Yoizyfree$2.934.1★
5 Pcs Facial Cleansing Brush Lip Scrub Brush Silicone Face Mask Brush for Face Scrubber & Lip Scrubber For Massaging Exfoliating Remove Blackheads Makeup Skincare Removal DIY Mask
Yoizyfree$2.844.4★
Lip Scrub Brush Double-Sided Silicone Exfoliating Lip Brush Tool for Smoother and Fuller Lip Appearance Fuchsia 2pcs
YOUKOOL$4.004.7★
What buyers say about lip scrub brush
What buyers praise and complain about, mined from review topics.What buyers love
“looks so smooth”
“its perfect for exfoliating”
“Great Value”
“It's a decent set”
“effective, smells wonderful, and is moisturizing”
“Excellent new skin care essential”
“Easy to clean”
“Exactly what I needed”
“Very efficient Glad I got it Save on buying more products to achieve what this does”
“Love the coconut scent”
What buyers complain about
“The container is quite small”
“Not as good as I expected”
“cheaper on Temu”
“it worsens in cold weather even buying medicated lip balm wasn't helping much”
“My lips have been dry”
“Didnt work”
“I thought the scrubbers would feel more like soft silicone”
“Does not Exfoliate well at all”
“Hard to get out”
“Smells Bad”
Top return reasons
Common questions
- Is lip scrub brush profitable to sell on Amazon United States?
- The niche generates $89K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -35.2%. Flapen's verdict: Skip it (39/100).
- How competitive is the lip scrub brush niche?
- 12 brands and 16 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in lip scrub brush?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.6%.
- When does demand for lip scrub brush peak?
- Demand peaks in May–Jun; the busiest month runs 2.8× the quietest.
- What does it cost to enter the lip scrub brush niche?
- Listings span $2.09–$9.38; the average listing price is $5.38 (sweet spot $15–$100). The average incumbent carries 2,683 reviews — the moat a new listing must climb.