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Lip Scrub Brush

Fail

Prices span $2.09–$9.38, mostly outside the sweet spot, so Lip Scrub Brush is a Fail.

Flapen Score
39
39 / 100
Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48
Market size
$89K/yr159K searches / yr
90-day growth
-35.2%search demand this quarter
Competition
58%top-5 click share · 12 brands · 16 sellers

Flapen Score

Lip Scrub Brush against its category

The dotted line is the Beauty & Personal Care average. Past it, Lip Scrub Brush is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lip Scrub Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Lip Scrub Brush 159K times last year and spent an estimated $89K. The top 5 brands take 85% of clicks. Demand peaks in May–Jun. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -35.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months
159K
Growth, 90 days vs prior 90
-35.2%
Conversion, latest week
10.4%
Market size, estimated
$89Ka year
Peak month
May2.8× the quietest month
Top search term
lip scrub brush48K searches a year

02 · Price

A sale here is worth $5.38.

Listings sell for $5.38 on average, from $2.09 to $9.38. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $5.38 that is $3K to $4K a year per listing.

Average price
$5.38under the $15 to $100 sweet spot
Price range
$2.09–$9.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$3K–$4K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #54 within Makeup Brushes & Tools. It carries 2,683 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#54in Makeup Brushes & Tools
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
2,683per listing
Listings tracked
21

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Lip Scrub Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

16

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

58%

Top 20: 99%

Open market

12%

  • Brand 136%
  • Brand 220%
  • Brand 316%
  • Brand 48%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (6 brands, 12%)

Demand

Lip Scrub Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 2.8×

Search terms

Top Lip Scrub Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lip scrub brush48K/yr
  • lip scrubber56K/yr
  • lip exfoliator brush23K/yr
  • lip scrubber brush10K/yr
  • lip exfoliator tool6K/yr
  • lip scrub tool3K/yr
  • lip scrubber exfoliator brush4K/yr
  • lip brush exfoliator4K/yr
  • lip scrubbers2K/yr
  • lip scruber2K/yr

Reviews and returns

What reviews say buyers love and hate about Lip Scrub Brush

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Soft Feel”
9%of negative reviews mention “Size-Overall”
0.6%of orders come back
“The container is quite small”
A buyer, on “Size-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Lip Scrub Brush questions

Answered from the same tracked data.