lip scrub
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Great$1.5M$1.5M/yr · 2.2M searches
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$2.73–$27.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,069.28avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.45avg listing price — sweet spot $15–$100
Growth
Bad-32.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, lip scrub is a $1.5M/yr Amazon United States market (2.2M searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
lip scrub market data
- Units sold / yr
- 150K–200K
- avg 5,000–6,000/product
- Revenue / yr
- $1.4M–$1.9M
- units × avg price
- Conversion rate
- 7.4%
- Avg BSR
- #58
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 0.5%
- Avg brand age
- 48 months
- Avg seller age
- 123 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
85
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
49%
Top 20: 91%
Open market
32%
- Handmade Heroes22%
- e.l.f.20%
- New prominent8%
- EJW7%
- Brooklyn Botany6%
- eos5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -32.5% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.3×
Top lip scrub search terms
- lip scrub1.2M/yr
- lip exfoliator215K/yr
- lip scrubber exfoliator240K/yr
- lip scrub for dark lips51K/yr
- lip exfoliator scrub83K/yr
- lip scrub exfoliator56K/yr
- lip scrubber55K/yr
- lip exfoliant27K/yr
- lip scrub and mask set56K/yr
- lip scrubs30K/yr
Top lip scrub products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Handmade Heroes 100% Natural Lip Scrub Vegan Conditioning Coconut Lip Exfoliator - Gentle Exfoliant Ultra Sexy Sugar Lip Mask Polish and Scrubber for Chapped Dry and Dark Lips 1oz (Coconut Sorbet)
Handmade Heroes$9.394.4★21,393 rev
e.l.f. Lip Exfoliator Moisturizing Scented Lip Scrub For Exfoliating & Smoothing Lips Infused With Jojoba Oil Vegan & Cruelty-free Strawberry
e.l.f.$4.964.5★7,656 rev
3 Pcs Lip Scrub Brush Lip Scrubber Exfoliator Double-Sided Silicone Lip Brush Tool for Men Women Lip Lightening Lip Exfoliator Scrubber Tool for Dark Lips
New prominent$4.074.4★4,671 rev
Triple-Action Lip Scrub - Brown Sugar Coffee & Pearlite Exfoliator - Infused with Coconut & Botanical Oils for Nourishing Care of Dry Cracked Lips - Vegan Cruelty-Free
EJW$9.504.4★150 rev
eos Flavor Lab Secret Menu Gift Set - Brown Sugar Boba Lip Scrub Exfoliator & 24H Moisture Super Balm Limited-Edition Lip Treatment Nourishing 2-Pack
eos$7.364.7★4,041 rev
Newest
by launch date
St. Ives Watermelon Lip Scrub Sugar Exfoliator with 100% Natural Ingredients Helps Smooth Away Dullness 0.5 oz Jar
St. Ives$5.2167 rev
Laka Soothing Prep Lip Mask | Gentle Peel-Off Lip Mask for Dead Skin & Flakes | Cooling Korean Lip Care for Makeup Prep | K-Beauty 0.33 fl.oz
Laka$14.31760 rev
Handmade Heroes Turmeric Lip Scrub with Vitamin C 100% Natural Vegan Exfoliant To Smooth Dark Dry Chapped & Smokers Lips Deep Conditioning Sugar Polish Exfoliator Scrubber 1oz
Handmade Heroes$9.89364 rev
Triple-Action Lip Scrub - Brown Sugar Coffee & Pearlite Exfoliator - Infused with Coconut & Botanical Oils for Nourishing Care of Dry Cracked Lips - Vegan Cruelty-Free
EJW$9.50150 rev
Turmeric Lemon Lip Scrub with Brush Lip Scrubber Exfoliator for Dark Lips Dry Chapped Lips Reduce Fine Lines Natural Nourish Sugar Lip Scrub with Aloe Vera Deep Hydration Moisturization 100g
MUREND$9.52417 rev
Trending
90-day click momentumLaka Soothing Prep Lip Mask | Gentle Peel-Off Lip Mask for Dead Skin & Flakes | Cooling Korean Lip Care for Makeup Prep | K-Beauty 0.33 fl.oz
Laka$14.313.8★
St. Ives Watermelon Lip Scrub Sugar Exfoliator with 100% Natural Ingredients Helps Smooth Away Dullness 0.5 oz Jar
St. Ives$5.214.4★
Poppy & Pout Natural Lip Scrub Moisturizing Sugar Scrub for Dry Lips Lip Scrubber Exfoliator with Essential Oils Smooths and Hydrates Lips In Recyclable Glass Jars Cruelty Free - Marshmallow Creme
Poppy & Pout$14.874.4★
W7 Sweet Dreams Lip Care Trio - 3 Piece Set - Overnight Lip Mask Lip Balm & Lip Scrub - Cherry
W7$8.114.6★
Triple-Action Lip Scrub - Brown Sugar Coffee & Pearlite Exfoliator - Infused with Coconut & Botanical Oils for Nourishing Care of Dry Cracked Lips - Vegan Cruelty-Free
EJW$9.504.4★
What buyers say about lip scrub
What buyers praise and complain about, mined from review topics.What buyers love
“Feel so soft”
“Super hydrating”
“Love the scent”
“Great product and see results instantly”
“Exfoliates well”
“Best value”
“It works well”
“Easy to use”
“The exfoliating beads are just right”
“It does what it says”
What buyers complain about
“Didn't work very well”
“Not worth the price”
“it has a weird smell to it”
“This product does not dry”
“this clogs very easily”
“Allergic reaction smh”
“Breaks in half when using”
“Unable to use”
“Because they are so stiff”
“Not as advertised”
Top return reasons
Common questions
- Is lip scrub profitable to sell on Amazon United States?
- The niche generates $1.5M/yr across 29 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -32.5%. Flapen's verdict: Worth a look (59/100).
- How competitive is the lip scrub niche?
- 19 brands and 85 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in lip scrub?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Smell. The return rate is 0.5%.
- When does demand for lip scrub peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the lip scrub niche?
- Listings span $2.73–$27.81; the average listing price is $9.45 (sweet spot $15–$100). The average incumbent carries 3,069 reviews — the moat a new listing must climb.