Lip Scrub

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -32.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months

2.2M

Growth, 90 days vs prior 90

-32.5%

Conversion, latest week

7.4%

Market size, estimated

$1.5Ma year

Peak month

December2.3× the quietest month

Top search term

lip scrub1.2M searches a year

Listings sell for $9.45 on average, from $2.73 to $27.81. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At $9.45 that is $47K to $57K a year per listing.

Average price

$9.45under the $15 to $100 sweet spot

Price range

$2.73–$27.81

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

5,000–6,000

Revenue per listing a year

$47K–$57K

Returns

0.5%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #58 within Lip Care. It carries 3,069 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

0.5%

Average rank

#58in Lip Care

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

3,069per listing

Listings tracked

29

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

48 months