lip products
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+7.3%90-day search growth — must beat 0% to launch
Avg price
Okay$9.38avg listing price — sweet spot $15–$100
Market size
Okay$107K$107K/yr · 294K searches
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Review moat
Bad82,003.3avg incumbent reviews — the moat a new listing must climb
Price range
Bad$5.41–$10.53cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, lip products is a $107K/yr Amazon United States market (294K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 35/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
lip products market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- $75K–$94K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #95
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 0.0%
- Avg brand age
- 54 months
- Avg seller age
- 129 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
54
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- MAYBELLINE86%
- NYX PROFESSIONAL MAKEUP10%
- LYSdefeu4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.3% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.5×
Top lip products search terms
- maybelline vinyl ink lipstick100K/yr
- maybelline superstay vinyl ink22K/yr
- maybelline vinyl ink24K/yr
- lip product21K/yr
- vinyl lipstick15K/yr
- maybelline super stay vinyl ink13K/yr
- maybelline vinyl13K/yr
- nyx creme brulee butter gloss12K/yr
- maybelline vinyl lipstick19K/yr
- maybelline superstay vinyl ink lipstick9K/yr
Top lip products products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Maybelline Super Stay Vinyl Ink Longwear No-Budge Liquid Lipcolor Makeup Highly Pigmented Color and Instant Shine Cheeky Rose Nude Lipstick 0.14 fl oz 1 Count
MAYBELLINE$10.154.3★72,079 rev
Maybelline Super Stay Vinyl Ink Longwear No-Budge Liquid Lipcolor Makeup Highly Pigmented Color and Instant Shine Captivated Pink Lipstick 0.14 fl oz 1 Count
MAYBELLINE$10.464.3★72,079 rev
Maybelline Super Stay Vinyl Ink Longwear No-Budge Liquid Lipcolor Makeup Highly Pigmented Color and Instant Shine Punchy Nude Lipstick 0.14 fl oz 1 Count
MAYBELLINE$10.484.3★72,079 rev
NYX PROFESSIONAL MAKEUP Butter Gloss Non-Sticky Lip Gloss - Creme Brulee (Natural)
NYX PROFESSIONAL MAKEUP$5.414.5★125,229 rev
Maybelline Super Stay Vinyl Ink Longwear No-Budge Liquid Lipcolor Makeup Highly Pigmented Color and Instant Shine Peppy Pink Lipstick 0.14 fl oz 1 Count
MAYBELLINE$10.534.3★72,079 rev
Newest
by launch date
Nude Liquid Lipstick Vinyl Lipstick Ink Lipgloss Waterproof Lip Stain Gloss
LYSdefeu$7.0243 rev
Maybelline Super Stay Vinyl Ink Longwear No-Budge Liquid Lipcolor Makeup Highly Pigmented Color and Instant Shine Captivated Pink Lipstick 0.14 fl oz 1 Count
MAYBELLINE$10.4672,079 rev
Maybelline Super Stay Vinyl Ink Longwear No-Budge Liquid Lipcolor Makeup Highly Pigmented Color and Instant Shine Punchy Nude Lipstick 0.14 fl oz 1 Count
MAYBELLINE$10.4872,079 rev
Maybelline Super Stay Vinyl Ink Longwear No-Budge Liquid Lipcolor Makeup Highly Pigmented Color and Instant Shine Peppy Pink Lipstick 0.14 fl oz 1 Count
MAYBELLINE$10.5372,079 rev
Maybelline Super Stay Vinyl Ink Longwear No-Budge Liquid Lipcolor Makeup Highly Pigmented Color and Instant Shine Cheeky Rose Nude Lipstick 0.14 fl oz 1 Count
MAYBELLINE$10.1572,079 rev
Trending
90-day click momentumMaybelline Super Stay Vinyl Ink Longwear No-Budge Liquid Lipcolor Makeup Highly Pigmented Color and Instant Shine Punchy Nude Lipstick 0.14 fl oz 1 Count
MAYBELLINE$10.484.3★
Nude Liquid Lipstick Vinyl Lipstick Ink Lipgloss Waterproof Lip Stain Gloss
LYSdefeu$7.023.3★
Maybelline Super Stay Vinyl Ink Longwear No-Budge Liquid Lipcolor Makeup Highly Pigmented Color and Instant Shine Cheeky Rose Nude Lipstick 0.14 fl oz 1 Count
MAYBELLINE$10.154.3★
Maybelline Super Stay Vinyl Ink Longwear No-Budge Liquid Lipcolor Makeup Highly Pigmented Color and Instant Shine Peppy Pink Lipstick 0.14 fl oz 1 Count
MAYBELLINE$10.534.3★
Maybelline Super Stay Vinyl Ink Longwear No-Budge Liquid Lipcolor Makeup Highly Pigmented Color and Instant Shine Captivated Pink Lipstick 0.14 fl oz 1 Count
MAYBELLINE$10.464.3★
What buyers say about lip products
What buyers praise and complain about, mined from review topics.What buyers love
“pretty shade”
“Ive used for years”
“Quality and price are fair”
“its moisturizing”
“It worth the money”
“Very soft going on”
“ease of application”
“It feels great on the lips, so shiny and for a great price”
“Does the job”
“comfortable”
What buyers complain about
“Color isnt what I expected”
“No moisture”
“the stickier it gets”
“Does not last even 1/2 day”
“it has a very strong coconut scent”
“I didnt like the quality”
“its very thick”
“Color not as advertised”
“Sadly, not worth the cost”
“Is also not smudge proof as advertised, unfortunately”
Top return reasons
Common questions
- Is lip products profitable to sell on Amazon United States?
- The niche generates $107K/yr across 10 tracked products. 90-day search growth is +7.3%. Flapen's verdict: Skip it (35/100).
- How competitive is the lip products niche?
- 3 brands and 54 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in lip products?
- Top complaints mined from reviews: Color, Moist/Dry, Adhesion/Stickiness. The return rate is 0.4%.
- When does demand for lip products peak?
- Demand peaks in Nov; the busiest month runs 1.5× the quietest.
- What does it cost to enter the lip products niche?
- Listings span $5.41–$10.53; the average listing price is $9.38 (sweet spot $15–$100). The average incumbent carries 82,003 reviews — the moat a new listing must climb.