Lip Products

Shoppers searched for this 294K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107K a year.

Searches, last 12 months

294K

Growth, 90 days vs prior 90

+7.3%

Conversion, latest week

3.9%

Market size, estimated

$107Ka year

Peak month

November1.5× the quietest month

Top search term

maybelline vinyl ink lipstick100K searches a year

Listings sell for $9.38 on average, from $5.41 to $10.53. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $9.38 that is $5K to $7K a year per listing.

Average price

$9.38under the $15 to $100 sweet spot

Price range

$5.41–$10.53

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

500–750

Revenue per listing a year

$5K–$7K

Returns

0.4%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #95 within Lips. It carries 82,003 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#95in Lips

Average rating

4.23 starsAmazon United States average 4.42 stars

Average reviews

82,003per listing

Listings tracked

10

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

54 months