Lip Primer
MaybeReturns run at only 0.8% of orders. But demand is soft, at +0.3% this quarter, so Lip Primer is a Maybe.
- Flapen Score
- 53 / 100Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 4853
- Market size
- $219K/yr309K searches / yr
- 90-day growth
- +0.3%search demand this quarter
- Competition
- 46%top-5 click share · 14 brands · 82 sellers
Flapen Score
Lip Primer against its category
The dotted line is the Beauty & Personal Care average. Past it, Lip Primer is stronger. Inside it, weaker.
Market
The Lip Primer market on Amazon at a glance
Lip Primer is a $219K a year market on Amazon United States, with 309K searches a year. The top 5 brands take 84% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
Demand comes close.
Shoppers search 309K times a year and 4.6% buy. Search demand moved +0.3% in 90 days, so the market is growing into its $219K a year.
- Search volume
- 309K
- Search growth, 90 days
- +0.3%
- Conversion
- 4.6%
- Market size
- $219K
02 · Money
The money is there.
Shoppers bought 13K to 15K units at $15.52 on average, 250 to 500 per product. Units times price is $194K to $233K a year.
- Units sold
- 13K–15K
- Units per product
- 250–500
- Average price
- $15.52
- Units × price
- $194K–$233K
03 · Shelf
Brands here are established.
The average listing ranks #214. 97% of listings ship Prime. 73% of the shelf is sponsored, so budget for ads. The average listing is out of stock 2.4% of the time. The average brand has sold here for 63 months.
- Average BSR
- #214
- Prime
- 97%
- Sponsored
- 73%
- Out of stock
- 2.4%
- Average brand age
- 63 months
Products
Top Lip Primer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Anastasia Beverly Hills Lip Primer - Clear Colorless Lip Balm Base to Prevent Feathering and Enhance Pigment Longevity Travel-Friendly Lip Prep
- Price
- $15.09
- Rating
- 4.3/5
- Reviews
- 2,075
- Age
- 11y ago
MAC Prep + Prime Lip 0.05 Ounce
- Price
- $23.03
- Rating
- 4.5/5
- Reviews
- 967
- Age
- 22y ago
ColourPop Lippie Primer - Nourishing Lip Primer Formulated with Vitamin E & Shea Butter for All Day Moisture - Preps Skin for Lip Makeup Application - Paraben and Sulfate Free (0.4 oz)
- Price
- $7.82
- Rating
- 4.3/5
- Reviews
- 201
- Age
- 2y ago
Anastasia Beverly Hills Liquid Lipstick - Full-Pigment Long-Wearing Matte Liquid Lip Color with Smudge-Resistant Comfortable Wear for Bold Defined Lips - Dusty Rose
- Price
- $18.39
- Rating
- 4.4/5
- Reviews
- 1,251
- Age
- 10y ago
Anastasia Beverly Hills Matte Lipstick - Full-Pigment Long-Wearing Matte Lip Color with Smooth Comfortable Finish for Soft Velvet-Looking Lips - Blush Brown
- Price
- $20.42
- Rating
- 4.4/5
- Reviews
- 883
- Age
- 4y ago
Trending
90-day click momentum
Anastasia Beverly Hills Matte Lipstick - Full-Pigment Long-Wearing Matte Lip Color with Smooth Comfortable Finish for Soft Velvet-Looking Lips - Sugar Plum
- Price
- $20.00
- Rating
- 4.4/5
- Reviews
- 883
- Age
- 4y ago
Anastasia Beverly Hills Liquid Lipstick - Full-Pigment Long-Wearing Matte Liquid Lip Color with Smudge-Resistant Comfortable Wear for Bold Defined Lips - Dusty Rose
- Price
- $18.39
- Rating
- 4.4/5
- Reviews
- 1,251
- Age
- 10y ago
Anastasia Beverly Hills Matte Lipstick - Full-Pigment Long-Wearing Matte Lip Color with Smooth Comfortable Finish for Soft Velvet-Looking Lips - Blush Brown
- Price
- $20.42
- Rating
- 4.4/5
- Reviews
- 883
- Age
- 4y ago
Anastasia Beverly Hills Liquid Lipstick - Full-Pigment Long-Wearing Matte Liquid Lip Color with Smudge-Resistant Comfortable Wear for Bold Defined Lips - Ashton
- Price
- $18.63
- Rating
- 4.6/5
- Reviews
- 346
- Age
- 10y ago
Anastasia Beverly Hills Lip Gloss - High-Shine Non-Sticky Lip Gloss for Fuller-Looking Lips with Smooth Comfortable Wear and Luminous Color Finish - Dusty Rose
- Price
- $19.18
- Rating
- 4.6/5
- Reviews
- 808
- Age
- 3y ago
Newest
by launch date
Kiko Milano Universal Blur Lip Primer | Universal Perfecting Lip Primer
- Price
- $13.90
- Rating
- 4.0/5
- Reviews
- 189
- Age
- 1y ago
e.l.f. Pout Clout Lip Plumping Pen Nourishing Lip Balm For Sheer Color & Shine Plumps & Moisturizes Vegan & Cruelty-Free In The Clear
- Price
- $8.03
- Rating
- 4.3/5
- Reviews
- 4,971
- Age
- 2y ago
LAURA GELLER NEW YORK Modern Classic Invisible Color Locking Lip Liner
- Price
- $15.99
- Rating
- 4.4/5
- Reviews
- 2,043
- Age
- 2y ago
ColourPop Lippie Primer - Nourishing Lip Primer Formulated with Vitamin E & Shea Butter for All Day Moisture - Preps Skin for Lip Makeup Application - Paraben and Sulfate Free (0.4 oz)
- Price
- $7.82
- Rating
- 4.3/5
- Reviews
- 201
- Age
- 2y ago
KYDA 2 Pcs Lip Primer Colorless Tint Smoothes and Refines Lips Moisturizing Primer for Lips Sheer Lightweight Lip Base Lipstick Primer & Daily Lips Balm
- Price
- $6.91
- Rating
- 3.9/5
- Reviews
- 199
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
82
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
46%
Top 20: 86%
Open market
13%
- Anastasia Beverly Hills57%
- MAC9%
- ColourPop8%
- e.l.f.5%
- L.A. Girl4%
- KYDA3%
- Open — no brand owns it (8 brands, 13%)
Demand
Lip Primer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Lip Primer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- anastasia lipstick102K/yr
- lip primer73K/yr
- anastasia beverly hills lipstick27K/yr
- lip primer for older women21K/yr
- anastasia lipstick matte14K/yr
- anastasia lip12K/yr
- lip primer for lipstick15K/yr
- mac lip primer8K/yr
- lipstick primer10K/yr
- mac prep and prime lip primer7K/yr
Reviews and returns
What reviews say buyers love and hate about Lip Primer
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Didn't work
Did not work as well as I had hoped
Doesnt do anything
very dry
Not enough moisture
Dried out
Wrong color,
Color does not match
Color is not as described
Doesn't last
Broken after 2 uses
Breaks Off
Not good value
Waste of money
Not worth it
Love
Very hydrating
good moisturizer
moisturize
Love the shade
Love this color
I love the shade of this
It glides on smoothly
It helps to smooth
its a lot smoother
good quality brand for cosmetics
Great matte lipstick
Good quality,
Worth it
Great price
Great value
Return
0.8% Return rate 59% Fixable by listing
Wrong color,
Color does not match
Color is not as described
Didn't work
Did not work as well as I had hoped
Doesnt do anything
very dry
Not enough moisture
Dried out
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lip Primer questions
Answered from the same tracked data.