Lip Plumping Mask
FailThe top 5 products take 100% of clicks, so Lip Plumping Mask is a Fail.
- Flapen Score
- 43 / 100Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 4843
- Market size
- $315K/yr192K searches / yr
- 90-day growth
- -4.5%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 5 sellers
Flapen Score
Lip Plumping Mask against its category
The dotted line is the Beauty & Personal Care average. Past it, Lip Plumping Mask is stronger. Inside it, weaker.
Market
The Lip Plumping Mask market on Amazon at a glance
Shoppers on Amazon United States searched for Lip Plumping Mask 192K times last year and spent an estimated $315K. All 2 brands take every click. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 5.6% of those searches ended in a purchase.
Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $315K a year.
- Searches, last 12 months
- 192K
- Growth, 90 days vs prior 90
- -4.5%
- Conversion, latest week
- 5.6%
- Market size, estimated
- $315Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- tatcha lip mask90K searches a year
02 · Price
A sale here is worth $29.30.
Listings sell for $29.30 on average, from $21.20 to $39.52. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 3,000 to 4,000 of them. At $29.30 that is $88K to $117K a year per listing.
- Average price
- $29.30inside the $15 to $100 sweet spot
- Price range
- $21.20–$39.52
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $88K–$117K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #610 within Lip Care. It carries 8,365 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #610in Lip Care
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 8,365per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Lip Plumping Mask products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 197%
- Brand 24%
Demand
Lip Plumping Mask search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Lip Plumping Mask search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tatcha lip mask90K/yr
- tatcha lip32K/yr
- tatcha lip balm22K/yr
- tatcha kissu lip mask14K/yr
- lip plumping mask12K/yr
- plumping lip mask6K/yr
- overnight lip plumper7K/yr
- lip plumper mask6K/yr
- lip plumping treatment3K/yr
Reviews and returns
What reviews say buyers love and hate about Lip Plumping Mask
We read the reviews and the return reasons for every product selling here.
“not moisturizing”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lip Plumping Mask questions
Answered from the same tracked data.









