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Lip Plumping Mask

Fail

The top 5 products take 100% of clicks, so Lip Plumping Mask is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$315K/yr192K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
100%top-5 click share · 2 brands · 5 sellers

Flapen Score

Lip Plumping Mask against its category

The dotted line is the Beauty & Personal Care average. Past it, Lip Plumping Mask is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lip Plumping Mask market on Amazon at a glance

Shoppers on Amazon United States searched for Lip Plumping Mask 192K times last year and spent an estimated $315K. All 2 brands take every click. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $315K a year.

Searches, last 12 months
192K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
5.6%
Market size, estimated
$315Ka year
Peak month
December1.9× the quietest month
Top search term
tatcha lip mask90K searches a year

02 · Price

A sale here is worth $29.30.

Listings sell for $29.30 on average, from $21.20 to $39.52. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 3,000 to 4,000 of them. At $29.30 that is $88K to $117K a year per listing.

Average price
$29.30inside the $15 to $100 sweet spot
Price range
$21.20–$39.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
3,000–4,000
Revenue per listing a year
$88K–$117K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #610 within Lip Care. It carries 8,365 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#610in Lip Care
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
8,365per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Lip Plumping Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 197%
  • Brand 24%

Demand

Lip Plumping Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Lip Plumping Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tatcha lip mask90K/yr
  • tatcha lip32K/yr
  • tatcha lip balm22K/yr
  • tatcha kissu lip mask14K/yr
  • lip plumping mask12K/yr
  • plumping lip mask6K/yr
  • overnight lip plumper7K/yr
  • lip plumper mask6K/yr
  • lip plumping treatment3K/yr

Reviews and returns

What reviews say buyers love and hate about Lip Plumping Mask

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Moist/Dry”
19%of negative reviews mention “Moist/Dry”
1.0%of orders come back
“not moisturizing”
A buyer, on “Moist/Dry”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Lip Plumping Mask questions

Answered from the same tracked data.