Is lip plumper men profitable to sell on Amazon United States?

The niche generates $467K/yr across 11 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +4.6%. Flapen's verdict: Worth a look (51/100).

How competitive is the lip plumper men niche?

3 brands and 37 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in lip plumper men?

Top complaints mined from reviews: Functionality-Overall, Adhesion/Stickiness, Value For Money. The return rate is 1.1%.

What does it cost to enter the lip plumper men niche?

Listings span $7.35–$65.83; the average listing price is $21.80 (sweet spot $15–$100). The average incumbent carries 8,763 reviews — the moat a new listing must climb.

lip plumper men

Worth a look

Shows low returns (1.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great$21.80

avg listing price — sweet spot $15–$100

Price range

Great$7.35–$65.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Market size

Good$467K

$467K/yr · 309K searches

Growth

Okay+4.6%

90-day search growth — must beat 0% to launch

Review moat

Bad8,762.73

avg incumbent reviews — the moat a new listing must climb

Competition

Bad74%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, lip plumper men is a $467K/yr Amazon United States market (309K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

lip plumper men market data

Units sold / yr: 25K–30K; avg 1,500–2,000/product
Revenue / yr: $545K–$654K; units × avg price
Conversion rate: 6.9%
Avg BSR: #63
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 46 months
Avg seller age: 129 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

e.l.f.48%
Revision Skincare46%
Chaddy6%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 12 weeks — +4.6% search growth over the last 90 days.

Open Trend

Top lip plumper men search terms

elf lip plumping gloss54K/yr +9.3%4.1% conv.
revision lip replenisher64K/yr -24.4%16.1% conv.
elf plumping lip gloss39K/yr +21.9%3.5% conv.
revision skincare youthfull lip replenisher14K/yr +32.3%14.9% conv.
elf lip plumper27K/yr -6.8%4.5% conv.
youthful lip replenisher15K/yr +39.2%9.7% conv.
chaddy lip plumper men6K/yr +255.5%7.0% conv.
elf pout pout lip plumping pen16K/yr -2.3%2.7% conv.
revision lip9K/yr +12.1%14.8% conv.
lip plumper men7K/yr +48.4%1.1% conv.

All search terms

Top lip plumper men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Revision Skincare YouthFull Lip Replenisher Moisturizing Lip Plumper with Hyaluronic Acid Volumizing Plumping and Anti Aging 0.33 oz

Revision Skincare$38.984.3★2,572 rev

e.l.f. Lip Plumping Gloss High-Shine Sheer Color Hydrates & Creates Fuller Lips With Vitamin E Vegan & Cruelty-Free Mocha Twist 0.1 Fl Oz

e.l.f.$7.674.3★25,454 rev

e.l.f. Lip Plumping Gloss High-Shine Sheer Color Hydrates & Creates Fuller Lips With Vitamin E Vegan & Cruelty-Free Pink Cosmo

e.l.f.$7.744.3★25,454 rev

e.l.f. Pout Clout Lip Plumping Pen Nourishing Lip Balm For Sheer Color & Shine Plumps & Moisturizes Vegan & Cruelty-Free In The Clear

e.l.f.$8.034.3★4,971 rev

Revision Skincare Tinted YouthFull Lip Replenisher pH-Activated Tinted Lip Plumper Hydrating Volumizing and Anti-Aging Treatment with Hyaluronic Acid 0.33 oz

Revision Skincare$43.184.3★2,572 rev

Newest

by launch date

e.l.f. Glow Reviver Plumping Lip Oil Tinted Lip Plumper For A High-Shine Plump Finish Infused With Jojoba Oil Vegan & Cruelty-Free Papayarazzi

e.l.f.$8.741,060 rev

7mo ago

e.l.f. Glow Reviver Plumping Lip Oil Tinted Lip Plumper For A High-Shine Plump Finish Infused With Jojoba Oil Vegan & Cruelty-Free Piggy Bank

e.l.f.$8.721,060 rev

7mo ago

Revision Skincare Tinted YouthFull Lip Replenisher pH-Activated Tinted Lip Plumper Hydrating Volumizing and Anti-Aging Treatment with Hyaluronic Acid 0.33 oz

Revision Skincare$43.182,572 rev

10mo ago

Revision Skincare YouthFull Lip Replenisher Moisturizing Lip Plumper with Hyaluronic Acid Volumizing Plumping and Anti Aging 2 Pack - 0.33 Ounce

Revision Skincare$65.832,572 rev

1y ago

e.l.f. Pout Clout Lip Plumping Pen Nourishing Lip Balm For Sheer Color & Shine Plumps & Moisturizes Vegan & Cruelty-Free In The Clear

e.l.f.$8.034,971 rev

2y ago

What buyers say about lip plumper men

What buyers praise and complain about, mined from review topics.

What buyers love

Color19%

“Love the shade”

Moist/Dry17%

“Super hydrating”

Soft Feel10%

“Feels good”

Quality-Overall8%

“As good or better than glass”

Value For Money8%

“theyre very affordable”

Brightness/Shine/Glow7%

“Nice shimmer”

Ease Of Application2%

“easy application & just enough color to look nice”

Smell2%

“The minty aroma is nice”

Durability2%

“it lasted me a good while overall”

Comfort-Overall2%

“comfortable”

What buyers complain about

Functionality-Overall17%

“No results”

Adhesion/Stickiness14%

“Sticky mess”

Value For Money10%

“Not worth the price”

Moist/Dry8%

“Not very hydrating”

Thickness6%

“It is a thick product”

Smell4%

“Horrific smell - very chemical smelling”

Allergies3%

“Not sure why I had such a bad reaction to this one”

Color3%

“The pink is way too pink”

Sensitivity-Overall3%

“burns when you put it on your lips”

Durability2%

“Cap comes off easily”

Top return reasons

Color27%

Adhesion/Stickiness22%

Functionality-Overall11%

Advertised Vs Actual Product11%

Product Condition4%

Texture/Consistency-Overall3%

Value For Money3%

Moist/Dry3%