Is lip plumper device profitable to sell on Amazon United States?

The niche generates $68K/yr across 14 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Skip it (43/100).

How competitive is the lip plumper device niche?

12 brands and 13 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in lip plumper device?

Top complaints mined from reviews: Functionality-Overall, Charging, Value For Money. The return rate is 3.0%.

When does demand for lip plumper device peak?

Demand peaks in Jul; the busiest month runs 1.8× the quietest.

What does it cost to enter the lip plumper device niche?

Listings span $7.44–$38.67; the average listing price is $14.82 (sweet spot $15–$100). The average incumbent carries 492 reviews — the moat a new listing must climb.

lip plumper device

Skip it

A small market ($68K/yr) — this niche doesn't clear our bar today.

Quality gap

Incredible3.5★

avg incumbent rating — lower means beatable quality

Price range

Great$7.44–$38.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great492

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$14.82

avg listing price — sweet spot $15–$100

Returns

Okay3.0%

return rate — above 5% kills the launch gate

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Growth

Bad-9.0%

90-day search growth — must beat 0% to launch

Competition

Bad75%

top-5 click share — a locked-up shelf

Market size

Bad$68K

$68K/yr · 138K searches

Signals Quality Gap

According to Flapen's Amazon United States niche tracking, lip plumper device is a $68K/yr Amazon United States market (138K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jul. Verdict: Skip it — 43/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

lip plumper device market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $44K–$59K; units × avg price
Conversion rate: 3.3%
Avg BSR: #18
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 4.5%
Avg brand age: 39 months
Avg seller age: 125 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

14%

MonLiya43%
CXGTCI16%
Odebiao11%
MayFancy7%
Maitys5%
LUODAKA4%
Open — no brand owns it (6 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.0% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.8×

Open Trend

Top lip plumper device search terms

lip plumper tool69K/yr -19.4%2.3% conv.
lip plumper device24K/yr +0.6%2.1% conv.
fish lip plumper7K/yr +41.9%5.9% conv.
lip plumping device11K/yr -21.5%1.3% conv.
lip suction plumper8K/yr -20.8%4.0% conv.
lip plumper fish4K/yr +74.4%5.8% conv.
lip plumper machine5K/yr +1.6%1.7% conv.
lip sucker plumper3K/yr +28.5%4.2% conv.
lip plumping tool4K/yr -8.7%2.0% conv.
lip sucker3K/yr -22.4%3.0% conv.

All search terms

Top lip plumper device products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MonLiya Lips Enhancer Plumper Device Lips Silicone Fish Shape Lip Plumper Lip Plumping Natural Pout Mouth Tool Sexy Lip Mouth Bigger

MonLiya$9.973.6★4,945 rev

Lip Plumper Tool CXGTCI Lip Suction Plumper Device Tool Automatic Lip Plumpers Electric Lip Enhancer Fuller Device 3 Strength USB Charging Lip Thicker Tool

CXGTCI$38.674.1★156 rev

lip pump lip plumper lip enhancerSoft Silicone Fish Shape Lips Enhancer Fuller Thicker Mouth Fastly Lip Pumps Bigger Device for Women Female (RED)

Odebiao$7.443.2★83 rev

MonLiya Lip Plumper Tool+Lip Plumper Gloss Set Fish Shape Lip Enhancer Plumper Device Natural Pout Mouth Tool Lip Serum Care Moisturizing Lip Plumping Big Sexy Mouth

MonLiya$12.063.6★1,088 rev

Maitys 1 Set/2 Pcs Lip Enhancer Plumper Tool Double Cherry Shape Silicone Mouth Enhancer Device for Bigger Fuller Lips Reusable Beauty Kit for Women

Maitys$9.883.6★447 rev

Newest

by launch date

BP Spicule Plumping Lip Shot Micro Needle Instant Lip Filling Serum Nourishing Moisturizing Non-Greasy Lip Plumper Portable Lip Care Cosmetic 0.14 FL.OZ 1 PCS

SOEYOM$18.126 rev

2mo ago

Lip Plumper Device - Automatic Fuller Lip Plumper Device USB Charging Portable Size 2 Styles for Lips Makeup (Orange)

AFUNSO$26.200 rev

3mo ago

Lip Plumper Device for Fuller Lips - 1pc Cute Fish Mouth Shaped Silicone Lip Plumping Tool Sexy Lip Mouth

LUODAKA$8.3315 rev

10mo ago

Lip Plumper Device for Fuller Lips - 1pc Cute Fish Mouth Shaped Silicone Lip Plumping Tool Sexy Lip Mouth

Giococo$8.9456 rev

1y ago

MayFancy Silicone Lip Plumper for Women Reusable Instant Lip Enhancer Tool Rapid Volume & Sexy Natural Plump for Pre-Makeup Parties & Date Nights Kissable Lip Care Accessory with Pain-Free Suction

MayFancy$9.2414 rev

1y ago

What buyers say about lip plumper device

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use33%

“Easy to use”

Value For Money11%

“Definitely worth it”

Quality-Overall8%

“Great product”

Efficiency7%

“Works well”

Soft Feel6%

“Smooth application & lips”

Charging6%

“Also, the device has great battery life and charges quickly”

Comfort-Overall5%

“comfortable”

Water Resistance5%

“I can't wait to do this again with my water proof matte lipstick”

Suitability Curly Hair4%

“Amazing lip plumper 💋 I have tried numerous devices and serums to plump my lips this one is the best! Easy to use, long lasting results, a great product!”

Suction2%

“It makes your lips full from the suction”

What buyers complain about

Functionality-Overall17%

“Don't work”

Charging11%

“2 weeks later when it needed charged it never charged up”

Value For Money9%

“Do not pay this price for gloss”

Durability9%

“so dead in the water type of thing”

Quality-Overall9%

“Trash”

Size-Overall8%

“I wish it came in a bigger size”

Instructions/User Manual/Troubleshooting6%

“It took me a while to figure out how to get this to work correctly”

Suction6%

“This does nothing no suction at all may be because I have facial hair I'm not sure”

Color5%

“The cheap red color screams low quality”

Ease Of Use4%

“Hard to keep on lips”

Top return reasons

Functionality-Overall32%

Suction14%

Size-Overall11%

Advertised Vs Actual Product8%

Defective Material/Parts7%

Product Condition5%

Charging4%

Comfort-Overall2%

Durability2%

Color2%

Common questions

Is lip plumper device profitable to sell on Amazon United States?: The niche generates $68K/yr across 14 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Skip it (43/100).
How competitive is the lip plumper device niche?: 12 brands and 13 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in lip plumper device?: Top complaints mined from reviews: Functionality-Overall, Charging, Value For Money. The return rate is 3.0%.
When does demand for lip plumper device peak?: Demand peaks in Jul; the busiest month runs 1.8× the quietest.
What does it cost to enter the lip plumper device niche?: Listings span $7.44–$38.67; the average listing price is $14.82 (sweet spot $15–$100). The average incumbent carries 492 reviews — the moat a new listing must climb.