Is lip mask applicator profitable to sell on Amazon United States?

The niche generates $18K/yr across 24 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -16.4%. Flapen's verdict: Skip it (39/100).

How competitive is the lip mask applicator niche?

17 brands and 41 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in lip mask applicator?

Top complaints mined from reviews: Durability, Ease Of Cleaning, Hard Feel. The return rate is 1.1%.

When does demand for lip mask applicator peak?

Demand peaks in Aug–Sep; the busiest month runs 3.2× the quietest.

What does it cost to enter the lip mask applicator niche?

Listings span $3.08–$12.01; the average listing price is $6.70 (sweet spot $15–$100). The average incumbent carries 420 reviews — the moat a new listing must climb.

lip mask applicator

Skip it

Prices mostly outside the sweet spot ($3.08–$12.01) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Review moat

Great419.54

avg incumbent reviews — the moat a new listing must climb

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad$6.70

avg listing price — sweet spot $15–$100

Growth

Bad-16.4%

90-day search growth — must beat 0% to launch

Market size

Bad$18K

$18K/yr · 64K searches

Price range

Bad$3.08–$12.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, lip mask applicator is a $18K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 39/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

lip mask applicator market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $20K–$27K; units × avg price
Conversion rate: 4.3%
Avg BSR: #109
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 14.7%
Avg brand age: 28 months
Avg seller age: 183 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

57%

Top 20: 95%

Open market

25%

fwee20%
Qivorimith18%
ELESDA11%
Yoizyfree11%
Aeaocvo8%
Qiifaiikooii6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.4% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 3.2×

Open Trend

Top lip mask applicator search terms

silicone lip brush36K/yr -19.9%3.9% conv.
silicone lip applicator23K/yr -9.7%4.3% conv.
lip brush silicone2K/yr -27.7%4.8% conv.
fwee silicone lip brush2K/yr -21.9%6.8% conv.
lip applicator silicone939/yr +10.0%3.0% conv.
fwee lip pudding pot brush133/yr -66.7%7.1% conv.

All search terms

Top lip mask applicator products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lip Brush for Lipstick 2 PCS Silicone Lip Brushes Lip Makeup Applicator Beauty Tool with Lid(Pink)

Qivorimith$4.924.4★131 rev

fwee Fingerlike Silicone Lip Brush | Multi-purpose Makeup Blending Brush with Lid

fwee$9.024.6★603 rev

ELESDA Lip Brush Silicone Lip Applicator Reusable 3PCS Lip Mask Applicator Silicone Retractable Lip Gloss Balm Applicator Eyeshadow Lip Scrub Brush Applicators Disposable

ELESDA$3.084.6★1,095 rev

3 Pcs Silicone Lip Brush Round Head Lip Brushes Applicator with Cover Reusable Silicone Makeup Brush Beauty Tool for Lip Gloss Lip Balm Concealer Eyeshadow Manicure

Aeaocvo$5.804.4★70 rev

Yoizyfree Reusable Lip Mask Applicators - 6 Pcs Silicone Lip Gloss & Lipstick Brush Set

Yoizyfree$3.144.6★550 rev

Newest

by launch date

Lip Brush for Lipstick 3 PCS Silicone Lip Brushes with Black Leather storage bag Lip Makeup Applicator Beauty Tool with Lid(Pink)

Qivorimith$4.293 rev

today

Zylvante Silicone Lip Brush 2-Pack Professional Silicone Lipstick Applicator with Dust-Proof Lid & Leather Storage Bag Reusable Lip Mask & Gloss Applicator for Lip Balm Concealer & Nail (Pink)

Zylvante$8.950 rev

3mo ago

3 Pcs Silicone Lip Brush Round Head Lips Brushes Applicator with Cover Reusable Lips Gloss Applicator Multifunctional Makeup Brush Beauty Tool for Lip Gloss Balm Concealer

Xthrotsenk$5.751 rev

3mo ago

TIESOME 6 Pcs Silicone Lip Brush Round Head Lip Makeup Applicator for Lipstick & Lips Mask Reusable Silicone Lips Applicator with Lids Easy Clean Portable (Gray Pink)

TIESOME$6.001 rev

4mo ago

KEUYE Spatula Holder Compatible with Laneige Lip Mask Holers&Spatulas

KEUYE$10.1812 rev

5mo ago

What buyers say about lip mask applicator

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use12%

“Easy to use”

Value For Money11%

“Good deal”

Ease Of Cleaning10%

“Easy to clean”

Ease Of Application8%

“Smooth application”

Soft Feel8%

“Soft and durable”

Quality-Overall6%

“No complaints”

Size-Overall6%

“Perfect size”

Advertised Vs Actual Product5%

“As described”

Cleansing4%

“Great with putty/cream formulas to keep your hands clean”

Brush Quality3%

“Versatile brushes”

What buyers complain about

Durability23%

“Broke on first use”

Ease Of Cleaning9%

“hard to clean”

Hard Feel8%

“HARD PASS”

Size-Overall7%

“The caps do not fit well and break easily”

Value For Money7%

“cheaper on Temu”

Defective Material/Parts4%

“product came in damaged”

Material Quality4%

“the caps seem to be made of a thinner, less durable plastic”

Strength3%

“very flimsy”

Absorbency3%

“this applicator doesnt absorb any of it”

Quality-Overall3%

“Cheaply made”

Top return reasons

Size-Overall29%

Functionality-Overall14%

Defective Material/Parts13%

Advertised Vs Actual Product11%

Quality-Overall5%

Material Quality5%

Adhesion/Stickiness3%

Product Condition3%

Value For Money3%

Durability2%

Common questions

Is lip mask applicator profitable to sell on Amazon United States?: The niche generates $18K/yr across 24 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -16.4%. Flapen's verdict: Skip it (39/100).
How competitive is the lip mask applicator niche?: 17 brands and 41 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in lip mask applicator?: Top complaints mined from reviews: Durability, Ease Of Cleaning, Hard Feel. The return rate is 1.1%.
When does demand for lip mask applicator peak?: Demand peaks in Aug–Sep; the busiest month runs 3.2× the quietest.
What does it cost to enter the lip mask applicator niche?: Listings span $3.08–$12.01; the average listing price is $6.70 (sweet spot $15–$100). The average incumbent carries 420 reviews — the moat a new listing must climb.