Lip Mask Applicator

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months

64K

Growth, 90 days vs prior 90

-16.4%

Conversion, latest week

4.3%

Market size, estimated

$18Ka year

Peak month

August3.2× the quietest month

Top search term

silicone lip brush36K searches a year

Listings sell for $6.70 on average, from $3.08 to $12.01. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $6.70 that is $0 to $670 a year per listing.

Average price

$6.70under the $15 to $100 sweet spot

Price range

$3.08–$12.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$670

Returns

1.1%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #109 within Makeup Brushes & Tools. It carries 420 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

14.7%

Average rank

#109in Makeup Brushes & Tools

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

420per listing

Listings tracked

24

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

0Amazon's first-year sales bar

Average brand age

28 months