Lip Makeup

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $355K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-16.0%

Conversion, latest week

2.8%

Market size, estimated

$355Ka year

Top search term

lip makeup421K searches a year

Listings sell for $10.66 on average, from $1.06 to $25.89. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $10.66 that is $5K to $8K a year per listing.

Average price

$10.66under the $15 to $100 sweet spot

Price range

$1.06–$25.89

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

500–750

Revenue per listing a year

$5K–$8K

Returns

0.9%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #132 within Lips. It carries 13,754 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

98%

Out of stock, average day

1.3%

Average rank

#132in Lips

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

13,754per listing

Listings tracked

50

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

56 months