Is lip liner marker profitable to sell on Amazon United States?

The niche generates $552K/yr across 27 tracked products. 10 of 10 products launched in the last 360 days are still selling. 90-day search growth is +2.2%. Flapen's verdict: Worth a look (50/100).

How competitive is the lip liner marker niche?

6 brands and 146 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in lip liner marker?

Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 0.8%.

What does it cost to enter the lip liner marker niche?

Listings span $5.00–$32.48; the average listing price is $10.75 (sweet spot $15–$100). The average incumbent carries 10,444 reviews — the moat a new listing must climb.

lip liner marker

Worth a look

Shows low returns (0.8%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Good$5.00–$32.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$552K

$552K/yr · 1.5M searches

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$10.75

avg listing price — sweet spot $15–$100

Growth

Okay+2.2%

90-day search growth — must beat 0% to launch

Review moat

Bad10,443.89

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, lip liner marker is a $552K/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 99% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

lip liner marker market data

Units sold / yr: 50K–60K; avg 1,250–1,500/product
Revenue / yr: $538K–$645K; units × avg price
Conversion rate: 3.4%
Avg BSR: #21
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 0.0%
Avg brand age: 42 months
Avg seller age: 130 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 rising

Sellers

146

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

54%

Top 20: 92%

Open market

COVERGIRL51%
NYX PROFESSIONAL MAKEUP18%
Huda11%
Palladio11%
wet n wild9%
Sacheu1%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 21 weeks — +2.2% search growth over the last 90 days.

Open Trend

Top lip liner marker search terms

covergirl lip stain387K/yr -2.6%3.0% conv.
huda beauty lip stain179K/yr +32.4%1.6% conv.
palladio lip stain105K/yr +22.0%8.4% conv.
nyx lip lingerie105K/yr -16.9%1.3% conv.
palladio96K/yr -17.3%0.7% conv.
cover girl lip stains84K/yr +3.7%2.7% conv.
covergirl outlast lip stain105K/yr -11.4%2.7% conv.
wet n wild lip stain41K/yr +89.1%3.6% conv.
huda lip stain42K/yr +59.9%1.8% conv.
nyx lip liner stain120K/yr -47.1%2.1% conv.

All search terms

Top lip liner marker products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Covergirl Outlast Lipstain 65 Natural Blush Smooth Application Precise Pen-Like Tip Transfer-Proof Satin Stained Finish Vegan Formula 0.06oz

COVERGIRL$8.914.0★7,351 rev

Palladio Lip Stain Hydrating and Waterproof Formula Matte Color Look Longlasting All Day Wear Lip Color Smudge Proof Natural Finish Precise Chisel Tip Marker Mocha Cream

Palladio$9.623.7★11,031 rev

COVERGIRL Outlast 10 Sugey Girl Lipstain Smooth Application Precise Pen-Like Tip Transfer-Proof Satin Stained Finish Vegan Formula 0.06oz

COVERGIRL$8.394.0★7,351 rev

NYX PROFESSIONAL MAKEUP Lip Lingerie Liner Stain Seamless Make Up with All-Day Stain Waterproof Lip Stain Finish - Up To No Good

NYX PROFESSIONAL MAKEUP$11.804.1★2,117 rev

Huda Lip Contour Stain Lip Tint - Soft Nude (.03 Fl Oz)

Huda$32.483.4★43 rev

Newest

by launch date

NYX PROFESSIONAL MAKEUP Lip Lingerie Liner Stain Seamless Make Up with All-Day Stain Waterproof Lip Stain Finish - Up To No Good

NYX PROFESSIONAL MAKEUP$11.802,117 rev

6mo ago

NYX PROFESSIONAL MAKEUP Lip Lingerie Liner Stain Seamless Make Up with All-Day Color Waterproof Lip Stain Finish - Tease U Later (Cool Nude)

NYX PROFESSIONAL MAKEUP$11.522,117 rev

6mo ago

NYX PROFESSIONAL MAKEUP Lip Lingerie Liner Stain Seamless Make Up with All-Day Stain Waterproof Lip Stain Finish - Cuff Me

NYX PROFESSIONAL MAKEUP$11.712,117 rev

6mo ago

NYX PROFESSIONAL MAKEUP Lip Lingerie Liner Stain Seamless Make Up with All-Day Color Waterproof Lip Stain Finish - Naughty Nude (Warm Nude)

NYX PROFESSIONAL MAKEUP$11.732,117 rev

6mo ago

NYX PROFESSIONAL MAKEUP Lip Lingerie Liner Stain Seamless Make Up with All-Day Color Waterproof Stain Finish - Lip Lock (Taupe Brown)

NYX PROFESSIONAL MAKEUP$11.952,117 rev

6mo ago

What buyers say about lip liner marker

What buyers praise and complain about, mined from review topics.

What buyers love

Color31%

“Color match”

Durability10%

“It is very durable”

Ease Of Application6%

“Easy to Apply”

Value For Money5%

“Good deal”

Quality-Overall5%

“Great quality”

Stain Resistance4%

“doesn't stain”

Ease Of Use3%

“Goes on easy”

Color Fading/Discoloration3%

“The color stays”

Moist/Dry2%

“dries down nicely”

Smudge Resistance2%

“It is smudge resistant”

What buyers complain about

Color19%

“Color is different”

Moist/Dry14%

“Dried Out”

Durability11%

“has a terrible shelf life”

Stain Resistance7%

“Not a reliable stain”

Ease Of Application5%

“Applicator is horrible”

Value For Money4%

“Not worth the price”

Functionality-Overall3%

“However, it hardly works”

Quality-Overall3%

“Cheap, Low quality product”

Ease Of Use2%

“is very difficult to remove”

Advertised Vs Actual Product2%

“Not as advertised”

Top return reasons

Color48%

Moist/Dry13%

Advertised Vs Actual Product9%

Functionality-Overall7%

Stain Resistance5%

Product Condition3%

Ease Of Application2%

Durability2%

Quality-Overall2%

Defective Material/Parts1%

Common questions

Is lip liner marker profitable to sell on Amazon United States?: The niche generates $552K/yr across 27 tracked products. 10 of 10 products launched in the last 360 days are still selling. 90-day search growth is +2.2%. Flapen's verdict: Worth a look (50/100).
How competitive is the lip liner marker niche?: 6 brands and 146 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in lip liner marker?: Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 0.8%.
What does it cost to enter the lip liner marker niche?: Listings span $5.00–$32.48; the average listing price is $10.75 (sweet spot $15–$100). The average incumbent carries 10,444 reviews — the moat a new listing must climb.

lip liner marker

lip liner marker market data

Competition & brand share

Demand

Top lip liner marker search terms

Top lip liner marker products on Amazon

Top sellers

Newest

Trending

What buyers say about lip liner marker

What buyers love

What buyers complain about

Top return reasons

Common questions

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