Lip Liner Marker

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $552K a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

+2.2%

Conversion, latest week

3.4%

Market size, estimated

$552Ka year

Top search term

covergirl lip stain387K searches a year

Listings sell for $10.75 on average, from $5.00 to $32.48. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At $10.75 that is $13K to $16K a year per listing.

Average price

$10.75under the $15 to $100 sweet spot

Price range

$5.00–$32.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

1,250–1,500

Revenue per listing a year

$13K–$16K

Returns

0.8%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Lips. It carries 10,444 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#21in Lips

Average rating

4.14 starsAmazon United States average 4.42 stars

Average reviews

10,444per listing

Listings tracked

27

10 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

10Amazon's first-year sales bar

Average brand age

42 months