Lip Liner

Shoppers searched for this 9.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.

Searches, last 12 months

9.0M

Growth, 90 days vs prior 90

-4.3%

Conversion, latest week

4.0%

Market size, estimated

$2.9Ma year

Peak month

November1.4× the quietest month

Top search term

lip liner4.6M searches a year

Listings sell for $8.03 on average, from $1.05 to $24.52. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 10,000 to 12,500 of them. At $8.03 that is $80K to $100K a year per listing.

Average price

$8.03under the $15 to $100 sweet spot

Price range

$1.05–$24.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

10,000–12,500

Revenue per listing a year

$80K–$100K

Returns

0.7%of orders · Amazon United States median 2.1%

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Lips. It carries 13,851 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#22in Lips

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

13,851per listing

Listings tracked

32

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

52 months