Lip Liner
MaybeReturns run at only 0.7% of orders. But the average product has 13,851 reviews to catch up to, so Lip Liner is a Maybe.
- Flapen Score
- 57 / 100Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 4857
- Market size
- $2.9M/yr9.0M searches / yr
- 90-day growth
- -4.3%search demand this quarter
- Competition
- 46%top-5 click share · 19 brands · 127 sellers
Flapen Score
Lip Liner against its category
The dotted line is the Beauty & Personal Care average. Past it, Lip Liner is stronger. Inside it, weaker.
Market
The Lip Liner market on Amazon at a glance
Lip Liner is a $2.9M a year market on Amazon United States, with 9.0M searches a year. The top 5 brands take 74% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
Demand comes close.
Shoppers search 9.0M times a year and 4.0% buy. Search demand moved -4.3% in 90 days, so the $2.9M a year market is softening.
- Search volume
- 9.0M
- Search growth, 90 days
- -4.3%
- Conversion
- 4.0%
- Market size
- $2.9M
02 · Money
The money is there.
Shoppers bought 300K to 400K units at $8.03 on average, 10,000 to 12,500 per product. Units times price is $2.4M to $3.2M a year.
- Units sold
- 300K–400K
- Units per product
- 10,000–12,500
- Average price
- $8.03
- Units × price
- $2.4M–$3.2M
03 · Shelf
Brands here are settling in.
The average listing ranks #22. 100% of listings ship Prime. 72% of the shelf is sponsored, so budget for ads. The average listing is out of stock 0.0% of the time. The average brand has sold here for 52 months.
- Average BSR
- #22
- Prime
- 100%
- Sponsored
- 72%
- Out of stock
- 0.0%
- Average brand age
- 52 months
Products
Top Lip Liner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
NYX PROFESSIONAL MAKEUP Slim Lip Pencil Long-Lasting Creamy Lip Liner - Espresso
- Price
- $5.46
- Rating
- 4.5/5
- Reviews
- 52,571
- Age
- 8y ago
e.l.f. Cream Glide Lip Liner Highly-Pigmented Pencil For Shaping & Sculpting Lips Semi-Matte Finish Vegan & Cruelty-Free Mauve Aside
- Price
- $2.68
- Rating
- 4.6/5
- Reviews
- 18,575
- Age
- 2y ago
Revlon Colorstay Lip Liner Makeup with Built-in-Sharpener Longwear Rich Medium Brown-Nude Shade Smooth Application 630 Nude 0.01 oz
- Price
- $7.66
- Rating
- 4.5/5
- Reviews
- 23,431
- Age
- 17y ago
e.l.f. Cream Glide Lip Liner Highly-Pigmented Pencil For Shaping & Sculpting Lips Semi-Matte Finish Vegan & Cruelty-Free Dark Cocoa
- Price
- $2.77
- Rating
- 4.6/5
- Reviews
- 18,575
- Age
- 2y ago
12-Piece Brown Tone Lip Liner Pencil Set Assorted Colors
- Price
- $10.06
- Rating
- 4.5/5
- Reviews
- 347
- Age
- 1y ago
Trending
90-day click momentum
6 Pcs Gradient Lip Liner and Lipstick Combo Set - 2-in-1 Ombre Lipstick & Brown Lip Liner Duo - Waterproof Long-Lasting Matte Finish - Smudge-Proof Full Coverage Lip Kit for Fuller & Plumper Lips
- Price
- $8.71
- Rating
- 3.9/5
- Reviews
- 1,090
- Age
- 1y ago
NYX PROFESSIONAL MAKEUP Suede Matte Lip Liner Velvety-Smooth Long-Lasting Formula For A Defined Lip Makeup Look - Cold Brew (Brown)
- Price
- $6.12
- Rating
- 4.6/5
- Reviews
- 5,862
- Age
- 7y ago
NYX PROFESSIONAL MAKEUP Matte Suede Lip Liner Velvety-Smooth Long-Lasting Formula For A Defined Lip Makeup Look - The OG Brew (Brown)
- Price
- $5.60
- Rating
- 4.6/5
- Reviews
- 5,862
- Age
- 6mo ago
tarte maracuja juicy lip liner Creamy Matte Lip Liner with Hyaluronic Acid with Vitamin E Vegan & Cruelty-Free full size soft pink
- Price
- $18.65
- Rating
- 4.4/5
- Reviews
- 599
- Age
- 2y ago
NYX PROFESSIONAL MAKEUP Lip Lingerie Liner Stain Seamless Make Up with All-Day Color Waterproof Lip Stain Finish - Naughty Nude (Warm Nude)
- Price
- $11.73
- Rating
- 4.1/5
- Reviews
- 2,117
- Age
- 6mo ago
Newest
by launch dateNYX PROFESSIONAL MAKEUP Lip Lingerie Liner Stain Seamless Make Up with All-Day Color Waterproof Lip Stain Finish - Naughty Nude (Warm Nude)
- Price
- $11.73
- Rating
- 4.1/5
- Reviews
- 2,117
- Age
- 6mo ago
NYX PROFESSIONAL MAKEUP Matte Suede Lip Liner Velvety-Smooth Long-Lasting Formula For A Defined Lip Makeup Look - The OG Brew (Brown)
- Price
- $5.60
- Rating
- 4.6/5
- Reviews
- 5,862
- Age
- 6mo ago
e.l.f. Cream Glide Lip Liner Highly-Pigmented Pencil For Shaping & Sculpting Lips Semi-Matte Finish Vegan & Cruelty-Free That Merlot Tho
- Price
- $2.81
- Rating
- 4.6/5
- Reviews
- 18,575
- Age
- 1y ago
6 Pcs Gradient Lip Liner and Lipstick Combo Set - 2-in-1 Ombre Lipstick & Brown Lip Liner Duo - Waterproof Long-Lasting Matte Finish - Smudge-Proof Full Coverage Lip Kit for Fuller & Plumper Lips
- Price
- $8.71
- Rating
- 3.9/5
- Reviews
- 1,090
- Age
- 1y ago
12-Piece Brown Tone Lip Liner Pencil Set Assorted Colors
- Price
- $10.06
- Rating
- 4.5/5
- Reviews
- 347
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
127
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
46%
Top 20: 86%
Open market
22%
- NYX PROFESSIONAL MAKEUP32%
- e.l.f.20%
- REVLON11%
- L.A. COLORS6%
- wet n wild5%
- Generic5%
Demand
Lip Liner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Lip Liner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lip liner4.6M/yr
- nyx lip liner1.1M/yr
- brown lip liner542K/yr
- lip liners396K/yr
- lip liner set384K/yr
- mac lip liner254K/yr
- lip liner pencil381K/yr
- lip pencil212K/yr
- lipliner193K/yr
- revlon lip liner127K/yr
Reviews and returns
What reviews say buyers love and hate about Lip Liner
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Way Darker
Color was off
poor color
Breaks to easily
Break easily
Didnt last
Not moisturizing
Dried Out
A little dry
Not worth the price
Waste of money
Over priced
I felt like it was kinda cheap quality
Awful quality
Cheaply made
Love
color is accurate
Color is pretty
Amazing color
Goes on smooth
Nice and creamy
Goes on SMOOTH
Definitely worth the price
Great Value
Awesome price
Great quality -- looks pretty natural
Amazing quality
Plus, its super affordable for the quality
stays on all day
It is very durable
Stays all day
Return
0.7% Return rate 81% Fixable by listing
Way Darker
Color was off
poor color
Darker than advertised
NOT AS ADVERTISED
Not as described
Not moisturizing
Dried Out
A little dry
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lip Liner questions
Answered from the same tracked data.