Is lip kit profitable to sell on Amazon United States?

The niche generates $495K/yr across 59 tracked products. 11 of 27 products launched in the last 360 days are still selling. 90-day search growth is -19.2%. Flapen's verdict: Worth a look (59/100).

How competitive is the lip kit niche?

24 brands and 65 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in lip kit?

Top complaints mined from reviews: Color, Durability, Advertised Vs Actual Product. The return rate is 1.1%.

When does demand for lip kit peak?

Demand peaks in May–Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the lip kit niche?

Listings span $2.68–$38.88; the average listing price is $10.89 (sweet spot $15–$100). The average incumbent carries 10,011 reviews — the moat a new listing must climb.

lip kit

Worth a look

Shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Competition

Great32%

top-5 click share — an open shelf

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Price range

Good$2.68–$38.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$495K

$495K/yr · 1.6M searches

Avg price

Okay$10.89

avg listing price — sweet spot $15–$100

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Review moat

Bad10,010.86

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-19.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, lip kit is a $495K/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 64% of demand. Demand peaks in May–Dec. Verdict: Worth a look — 59/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

lip kit market data

Units sold / yr: 30K–40K; avg 500–750/product
Revenue / yr: $327K–$436K; units × avg price
Conversion rate: 2.9%
Avg BSR: #139
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 7.1%
Avg brand age: 39 months
Avg seller age: 124 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

24 flat

Sellers

Top-5 brand share

64%

Top 20: 98%

Top-5 click share

32%

Top 20: 72%

Open market

29%

Beauty Glazed21%
HOSAILY14%
rom&nd11%
BestLand10%
ColourPop8%
Noerrors7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.2% search growth over the last 90 days.

Peak months: May, Dec · busiest ÷ quietest = 2.8×

Open Trend

Top lip kit search terms

lip combo262K/yr +27.2%2.4% conv.
lip kit296K/yr -25.2%1.9% conv.
lip combo sets233K/yr -23.2%2.4% conv.
lip liner and gloss set113K/yr -11.6%2.6% conv.
lip liner and lipstick combo75K/yr -7.3%2.1% conv.
lip combo sets for black women51K/yr -22.7%3.3% conv.
lip kits92K/yr -43.7%1.6% conv.
glamlite lip kit101K/yr -70.6%0.5% conv.
lip liner combo19K/yr +10.0%2.7% conv.
lip combos22K/yr +1.4%1.7% conv.

All search terms

Top lip kit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

rom&nd$33.394.4★290 rev

HOSAILY Nourishing Lip Gloss with Brown Lip Liner Lip Combo Set Moisturizing High Shine Nude Lip Glow Oil Fresh Lightweight Glossy Plumping Lip Gloss for Women Long Wear Mini Liquid Lipstick Makeup#8

HOSAILY$7.974.3★613 rev

Noerrors 3Pcs Lip Combo Set Lip Kit with Brown Plumping Lip Liner & Nourishing Lipstick & Nude Glossy Lip Gloss Long-Lasting Lightweight Non-Sticky Juicy Nude Pink Lip Contour Trio Set for Women

Noerrors$7.954.3★73 rev

2Pcs/Set Lip Gloss & Lip Liner Set Mocha Brown Lip Plumping Effect Lip Combo Set for Volume Lips Fuller Looking Lips High Shine Glass Lips Look Gradient Lips & Over Lip Makeup Viral Lip Combo

Beauty Glazed$6.074.1★142 rev

BestLand 12pcs Hydrating Lip Oils + Lip Liner Pencil Lip Combo Sets 24H Long-Lasting Lip Kit with Lip Liner and Gloss Nourishing Non-Sticky Tinted Stain Lip Gloss Plumping Lip Oil Set for Women

BestLand$9.883.8★496 rev

Newest

by launch date

2Pcs Lip Gloss & Lip Liner Set Cocoa Brown 90s Ombre Lips Retro Gradient Lip Plumping Effect Full Volume Lips High Shine Gloss Viral Lip Combo Fuller Looking Lips Glassy Lip Look (#V05+107)

Beauty Glazed$6.832,116 rev

3mo ago

HOSAILY 2 in 1 Lip Combo Sets Dark Brown Natural Lips Liner and Liquid Lipstick Combo Moisturizing Nude Glossy Gloss Lip Kit Plumping Lightweight Lips Pencil with High Shine Tinted Gloss Set01

HOSAILY$7.0069 rev

6mo ago

Noerrors 3Pcs Lip Combo Set Lip Kit with Brown Plumping Lip Liner & Nourishing Lipstick & Nude Glossy Lip Gloss Long-Lasting Lightweight Non-Sticky Juicy Nude Pink Lip Contour Trio Set for Women

Noerrors$7.9573 rev

6mo ago

Erinde Lip Liner and Gloss Set 2 Colors Nourishing Lip Gloss & Brown Lip Liner Combo Sets Non-Sticky Glossy Plumping Lip Kit for Women Lightweight Long Wear Moisturizing Nude Lip Glow Oil SET B

Erinde$10.0634 rev

7mo ago

rom&nd$33.39290 rev

7mo ago

What buyers say about lip kit

What buyers praise and complain about, mined from review topics.

What buyers love

Color35%

“Color accurate”

Quality-Overall7%

“Awesome quality”

Value For Money6%

“Good Price”

Soft Feel6%

“Goes on smooth”

Durability5%

“they are also durable”

Ease Of Use4%

“easy to hold”

Ease Of Application3%

“Apply easily”

Moist/Dry3%

“Super hydrating”

Smell2%

“has a pleasant fruity scent”

Advertised Vs Actual Product2%

“As described”

What buyers complain about

Color23%

“Way Darker”

Durability12%

“Didnt last”

Advertised Vs Actual Product7%

“False advertisement”

Value For Money5%

“Too expensive”

Moist/Dry5%

“Not moisturizing”

Quality-Overall5%

“Awful quality”

Stain Resistance4%

“Not great for the stain”

Functionality-Overall3%

“Didnt work”

Size-Overall3%

“Really small”

Ease Of Application2%

“The product's messy application”

Top return reasons

Color43%

Stain Resistance16%

Advertised Vs Actual Product11%

Functionality-Overall5%

Moist/Dry4%

Product Condition3%

Quality-Overall2%

Defective Material/Parts2%

Color Fading/Discoloration2%

Durability2%

Common questions

Is lip kit profitable to sell on Amazon United States?: The niche generates $495K/yr across 59 tracked products. 11 of 27 products launched in the last 360 days are still selling. 90-day search growth is -19.2%. Flapen's verdict: Worth a look (59/100).
How competitive is the lip kit niche?: 24 brands and 65 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in lip kit?: Top complaints mined from reviews: Color, Durability, Advertised Vs Actual Product. The return rate is 1.1%.
When does demand for lip kit peak?: Demand peaks in May–Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the lip kit niche?: Listings span $2.68–$38.88; the average listing price is $10.89 (sweet spot $15–$100). The average incumbent carries 10,011 reviews — the moat a new listing must climb.