Lip Hydration Treatment

Shoppers searched for this 481K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $138K a year.

Searches, last 12 months

481K

Growth, 90 days vs prior 90

-6.8%

Conversion, latest week

3.0%

Market size, estimated

$138Ka year

Peak month

February4.1× the quietest month

Top search term

essence lip gloss168K searches a year

Listings sell for $9.61 on average, from $3.89 to $27.11. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $9.61 that is $5K to $7K a year per listing.

Average price

$9.61under the $15 to $100 sweet spot

Price range

$3.89–$27.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$5K–$7K

Returns

0.6%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #175 within Lips. It carries 8,288 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

100%

Out of stock, average day

3.5%

Average rank

#175in Lips

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

8,288per listing

Listings tracked

32

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

3Amazon's first-year sales bar

Average brand age

46 months