Lip Glow Oil

Shoppers searched for this 525K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -35.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $273K a year.

Searches, last 12 months

525K

Growth, 90 days vs prior 90

-35.6%

Conversion, latest week

3.9%

Market size, estimated

$273Ka year

Peak month

December3.8× the quietest month

Top search term

lip oil stain173K searches a year

Listings sell for $13.41 on average, from $6.32 to $40.59. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $13.41 that is $7K to $10K a year per listing.

Average price

$13.41under the $15 to $100 sweet spot

Price range

$6.32–$40.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$7K–$10K

Returns

2.0%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #218 within Lips. It carries 11,170 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

2.6%

Average rank

#218in Lips

Average rating

4.28 starsAmazon United States average 4.42 stars

Average reviews

11,170per listing

Listings tracked

29

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

37 months