Is lip glow oil profitable to sell on Amazon United States?

The niche generates $273K/yr across 29 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -35.6%. Flapen's verdict: Skip it (49/100).

How competitive is the lip glow oil niche?

14 brands and 111 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in lip glow oil?

Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 2.0%.

When does demand for lip glow oil peak?

Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 3.8× the quietest.

What does it cost to enter the lip glow oil niche?

Listings span $6.32–$40.59; the average listing price is $13.41 (sweet spot $15–$100). The average incumbent carries 11,170 reviews — the moat a new listing must climb.

lip glow oil

Skip it

Soft demand (-35.6% this quarter) — this niche doesn't clear our bar today.

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Returns

Great2.0%

return rate — above 5% kills the launch gate

Price range

Great$6.32–$40.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.41

avg listing price — sweet spot $15–$100

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$273K

$273K/yr · 525K searches

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Review moat

Bad11,170.38

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-35.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, lip glow oil is a $273K/yr Amazon United States market (525K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

lip glow oil market data

Units sold / yr: 20K–25K; avg 500–750/product
Revenue / yr: $268K–$335K; units × avg price
Conversion rate: 3.9%
Avg BSR: #218
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 2.6%
Avg brand age: 37 months
Avg seller age: 126 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

111

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

53%

Top 20: 89%

Open market

16%

Neutrogena25%
NOONI20%
e.l.f.19%
NYX PROFESSIONAL MAKEUP9%
Merit6%
Wonderskin5%
Open — no brand owns it (8 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -35.6% search growth over the last 90 days.

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.8×

Open Trend

Top lip glow oil search terms

lip oil stain173K/yr -36.4%1.8% conv.
lip stain oil90K/yr -40.4%1.7% conv.
neutrogena lip oil80K/yr -39.6%6.0% conv.
lip glow oil31K/yr -22.7%1.2% conv.
merit lip oil21K/yr -5.5%1.2% conv.
lip oil tint13K/yr -4.5%1.1% conv.
lip tint oil14K/yr -29.3%1.6% conv.
staining lip oil15K/yr -57.1%1.4% conv.
merit lip7K/yr +1.3%0.4% conv.
neutrogena hydro boost lip oil18K/yr -56.9%7.2% conv.

All search terms

Top lip glow oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Neutrogena Hydro Boost Lip Oil Hyaluronic Acid Hydrates and Nourishes Mirror-Like Shine for Fuller-Looking Lips Tinted Gloss Adds Pop of Color Formulated Without Parabens Light Pink .2 fl oz

Neutrogena$8.534.5★1,967 rev

NOONI Korean Lip Oil - Appleplum | Long-Lasting Moisturizing Plumping Revitalizing for Dry Lips Waterproof No Peel Off Korean Tint Hydrating Lip Stain Nourishing Crystal Clear 0.12 FL Oz

NOONI$11.624.1★24,974 rev

e.l.f. Glow Reviver Lip Oil Nourishing Tinted Lip Oil For A High-shine Finish Infused With Jojoba Oil Vegan & Cruelty-free Jam Session

e.l.f.$8.714.6★29,517 rev

e.l.f. Glow Reviver Lip Oil Nourishing Tinted Lip Oil For A High-shine Finish Infused With Jojoba Oil Vegan & Cruelty-free Rose Envy

e.l.f.$8.674.6★29,517 rev

NYX PROFESSIONAL MAKEUP Lip IV Hydrating Glossy Lip Stain with 12HR Hydration - Drippin In Rose (Pink)

NYX PROFESSIONAL MAKEUP$10.794.3★12,906 rev

Newest

by launch date

Mineral Wear Diamond Lip Oil Stain - Radiant Rose

Physicians Formula$8.14165 rev

6mo ago

LOreal Paris Hyaluron Tint Lip Stain Serum Long Lasting Hydrating Lip Makeup Infused with Hyaluronic Acid 420 Le Rouge Paris (Universal Red)

L'Oreal Paris$11.401,259 rev

8mo ago

Neutrogena Hydro Boost Tinted Lip Oil with Hyaluronic Acid Hydrating and Nourishing Lip Oil for Fuller Looking Lips Petal Pop .2 fl. Oz

Neutrogena$8.291,967 rev

11mo ago

Neutrogena Hydro Boost Tinted Lip Oil with Hyaluronic Acid Hydrating and Nourishing Lip Oil for Fuller Looking Lips Mocha Mist .2 fl. Oz

Neutrogena$8.461,967 rev

11mo ago

Merit Shade Slick Hydrating Tinted Lip Oil Twin Set Mauve | Vegan Lip Gloss with Rosehip Shea & Jojoba Oils for Moisturizing High-Shine Color

Merit$40.590 rev

1y ago

What buyers say about lip glow oil

What buyers praise and complain about, mined from review topics.

What buyers love

Color28%

“Bright colors”

Moist/Dry11%

“Awesome hydration”

Quality-Overall6%

“the bottle is also quality and really pretty”

Soft Feel6%

“Feels smooth”

Durability4%

“Cute and durable”

Brightness/Shine/Glow3%

“Lip shine”

Value For Money3%

“Good Buy”

Ease Of Application3%

“Easy to apply”

Ease Of Use2%

“Its easy to apply”

Smell2%

“Doesn't smell bad”

What buyers complain about

Color21%

“Color not as described”

Durability12%

“not durable”

Moist/Dry6%

“Bone Dry”

Value For Money5%

“a little expensive”

Stain Resistance5%

“stains doesnt come off”

Adhesion/Stickiness3%

“STICKY”

Smell3%

“weird chemical smell”

Advertised Vs Actual Product3%

“False advertisement”

Functionality-Overall2%

“Dont work like its advertised”

Size-Overall2%

“Very small tube”

Top return reasons

Color46%

Stain Resistance15%

Advertised Vs Actual Product11%

Functionality-Overall4%

Moist/Dry3%