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Lip Gloss Tubes

Maybe

The top 5 brands take only 50% of clicks. But demand is soft, at -22.3% this quarter, so Lip Gloss Tubes is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$236K/yr700K searches / yr
90-day growth
-22.3%search demand this quarter
Competition
42%top-5 click share · 24 brands · 31 sellers

Flapen Score

Lip Gloss Tubes against its category

The dotted line is the Beauty & Personal Care average. Past it, Lip Gloss Tubes is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lip Gloss Tubes market on Amazon at a glance

Shoppers on Amazon United States searched for Lip Gloss Tubes 700K times last year and spent an estimated $236K. The top 5 brands take 50% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 700K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $236K a year.

Searches, last 12 months
700K
Growth, 90 days vs prior 90
-22.3%
Conversion, latest week
2.8%
Market size, estimated
$236Ka year
Peak month
January1.4× the quietest month
Top search term
lip gloss tubes231K searches a year

02 · Price

A sale here is worth $12.23.

Listings sell for $12.23 on average, from $4.05 to $25.92. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $12.23 that is $3K to $6K a year per listing.

Average price
$12.23under the $15 to $100 sweet spot
Price range
$4.05–$25.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #479 within Refillable Containers. It carries 964 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#479in Refillable Containers
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
964per listing
Listings tracked
33

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Lip Gloss Tubes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

31

Top-5 brand share

50%

Top 20: 95%

Top-5 click share

42%

Top 20: 82%

Open market

43%

  • Brand 118%
  • Brand 28%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Lip Gloss Tubes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Lip Gloss Tubes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lip gloss tubes231K/yr
  • empty lip gloss tubes88K/yr
  • lip gloss containers62K/yr
  • lip gloss tubes empty44K/yr
  • lip gloss tube40K/yr
  • lipgloss tubes38K/yr
  • lip gloss containers empty37K/yr
  • lipgloss containers empty22K/yr
  • mini lip gloss tubes20K/yr
  • lip gloss container16K/yr

Reviews and returns

What reviews say buyers love and hate about Lip Gloss Tubes

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Size-Overall”
1.9%of orders come back
“Wrong size”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Lip Gloss Tubes questions

Answered from the same tracked data.