Is lip gloss tubes profitable to sell on Amazon United States?

The niche generates $236K/yr across 33 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -22.3%. Flapen's verdict: Worth a look (55/100).

How competitive is the lip gloss tubes niche?

24 brands and 31 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in lip gloss tubes?

Top complaints mined from reviews: Size-Overall, Ease Of Use, Quality-Overall. The return rate is 1.9%.

When does demand for lip gloss tubes peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the lip gloss tubes niche?

Listings span $4.05–$25.92; the average listing price is $12.23 (sweet spot $15–$100). The average incumbent carries 964 reviews — the moat a new listing must climb.

lip gloss tubes

Worth a look

Shows no brand lock-in (top 5 brands take 50% of clicks), but soft demand (-22.3% this quarter) keeps it on the watch list.

Brand share

Great50%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Returns

Great1.9%

return rate — above 5% kills the launch gate

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Review moat

Good963.85

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$12.23

avg listing price — sweet spot $15–$100

Price range

Good$4.05–$25.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$236K

$236K/yr · 700K searches

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-22.3%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, lip gloss tubes is a $236K/yr Amazon United States market (700K searches/yr). The top 5 brands hold 50% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 falling

Sellers

Top-5 brand share

50%

Top 20: 95%

Top-5 click share

42%

Top 20: 82%

Open market

43%

uadbau18%
AMORIX8%
Qeuly8%
Qulkws8%
Patelai7%
KEAIYYJ7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

All search terms

Top lip gloss tubes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

uadbau 6PCS Empty Lip Gloss Tubes - 8ml Clear Lip Balm Tubes with 5ml Syringes - Refillable Squeeze Lip Balm Containers - Mini Cosmetic Soft for DIY Lip Gloss and Travel Toiletries

uadbau$5.844.3★609 rev

KEAIYYJ- Empty Lip Gloss Tubes with Wand Refillable Containers Bottles Gold 10ml 5-Pack

KEAIYYJ$7.024.3★2,297 rev

Rolybag 22 Packs Empty Lip Gloss Tubes Containers(10ml) Travel empty bottle Refillable Soft Cosmetic Squeeze Tubes For Women & Girls DIY Lip Gloss Cosmetics

Rolybag$8.454.6★3,521 rev

Qulkws 2 Pack 3ml Empty Lip Gloss Tubes Clear Refillable Lips Balm Bottles Clear Lip Gloss Tubes with Wand Mini Lipstick Containers Refillable Lips Balm Glosses Containers for DIY Makeup

Qulkws$4.993.0★46 rev

Pangda 25 Pcs 1.2 ml Empty Lip Gloss Tubes Containers Clear Mini Refillable Lip Balm Bottles with Rubber Inserts and Transfer Pipettes for Different Samples Travel Split Charging DIY Make up

Pangda$8.903.9★2,079 rev

Newest

by launch date

Qulkws 2 Pcs 8ml Empty Lip Gloss Tubes Clear Lip Gloss Tubes with Wand Clear Refillable Lips Balm Bottles Mini Lipstick Containers Refillable Lips Balm Glosses Containers for DIY Makeup

Qulkws$6.0018 rev

10mo ago

IANFAN 10 Pcs Empty Lip Gloss Tubes 1.2ml Mini Refillable Lip Balm Bottles with Rubber Insert and Brush Clear Plastic Lip Balm Gloss Containers for Samples Lips Balms Travel Split and DIY Makeup

IANFAN$5.7021 rev

11mo ago

Qulkws 2 Pack 3ml Empty Lip Gloss Tubes Clear Refillable Lips Balm Bottles Clear Lip Gloss Tubes with Wand Mini Lipstick Containers Refillable Lips Balm Glosses Containers for DIY Makeup

Qulkws$4.9946 rev

1y ago

AMORIX 6pcs Empty 5ml Rhinestone Lip Gloss Tubes with Wand for Lip Gloss

AMORIX$9.26113 rev

1y ago

DupakSYS 12 PCS 2.5ml Clear Empty Lip Gloss Tubes with Wand for Lipgloss

DupakSYS$9.9787 rev

1y ago

What buyers say about lip gloss tubes

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Excellent quality”

Ease Of Use13%

“Easy to use”

Size-Overall11%

“Theyre the perfect size”

Value For Money9%

“Saves money”

Advertised Vs Actual Product7%

“As described”

Portability4%

“balms are portable”

Color4%

“the clear design lets you easily see the color”

Efficiency3%

“Tubes work great”

Leak-Proof3%

“Did not leak”

Storage Capacity2%

“Great 5g Clear Storage Containers”

What buyers complain about

Size-Overall15%

“Wrong size”

Ease Of Use9%

“Difficult to use”

Quality-Overall8%

“Cheap”

Leak-Proof8%

“Every single tube leaked”

Durability7%

“Broke”

Functionality-Overall7%

“Does not work”

Thickness4%

“not for thick stuff”

Adhesion/Stickiness4%

“the stick isnt the same”

Strength3%

“flimsy”

Color2%

“Color is not as described”

Top return reasons

Size-Overall64%

Functionality-Overall6%

Advertised Vs Actual Product5%

Material Quality4%

Quality-Overall3%

Leak-Proof2%

Color2%

Defective Material/Parts2%

Value For Money1%

Wrong Dimensions1%

Common questions

Is lip gloss tubes profitable to sell on Amazon United States?: The niche generates $236K/yr across 33 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -22.3%. Flapen's verdict: Worth a look (55/100).
How competitive is the lip gloss tubes niche?: 24 brands and 31 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in lip gloss tubes?: Top complaints mined from reviews: Size-Overall, Ease Of Use, Quality-Overall. The return rate is 1.9%.
When does demand for lip gloss tubes peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the lip gloss tubes niche?: Listings span $4.05–$25.92; the average listing price is $12.23 (sweet spot $15–$100). The average incumbent carries 964 reviews — the moat a new listing must climb.

lip gloss tubes

lip gloss tubes market data

Competition & brand share

Demand & seasonality

Top lip gloss tubes search terms