Is lip gloss kit profitable to sell on Amazon United States?

The niche generates $215K/yr across 32 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -20.0%. Flapen's verdict: Worth a look (54/100).

How competitive is the lip gloss kit niche?

16 brands and 21 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in lip gloss kit?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Ease Of Use. The return rate is 1.3%.

When does demand for lip gloss kit peak?

Demand peaks in Nov–Dec; the busiest month runs 4.5× the quietest.

What does it cost to enter the lip gloss kit niche?

Listings span $8.45–$37.66; the average listing price is $23.29 (sweet spot $15–$100). The average incumbent carries 247 reviews — the moat a new listing must climb.

lip gloss kit

Worth a look

Shows a sweet-spot price point ($23.29 avg), but soft demand (-20.0% this quarter) keeps it on the watch list.

Avg price

Incredible$23.29

avg listing price — sweet spot $15–$100

Review moat

Great246.94

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.3%

return rate — above 5% kills the launch gate

Price range

Great$8.45–$37.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Market size

Okay$215K

$215K/yr · 521K searches

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-20.0%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, lip gloss kit is a $215K/yr Amazon United States market (521K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

lip gloss kit market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $291K–$349K; units × avg price
Conversion rate: 1.8%
Avg BSR: #873
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 1.2%
Avg brand age: 33 months
Avg seller age: 136 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

43%

Top 20: 88%

Open market

19%

WhizToys20%
TSVATE18%
BRIPATI17%
Jcoos16%
PURPLE LADYBUG5%
JUYRLE5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.5×

Open Trend

Top lip gloss kit search terms

lip gloss making kit143K/yr -34.3%1.7% conv.
lip gloss kit115K/yr -11.7%0.9% conv.
diy lip gloss making kit37K/yr -23.7%1.6% conv.
make your own lip gloss kit35K/yr -21.1%2.1% conv.
lipgloss making kit20K/yr +20.5%1.8% conv.
lip gloss making kit for girls20K/yr +29.6%3.2% conv.
lipgloss kit20K/yr -25.4%0.9% conv.
lip gloss kit to make your own lip gloss16K/yr -28.1%1.8% conv.
lip gloss maker29K/yr -34.6%1.0% conv.
lipstick making kit12K/yr -7.3%0.9% conv.

All search terms

Top lip gloss kit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TSVATE Lip Gloss Making Kit Lip Gloss Kit Diy Lipgloss Set Fun Make Your Own Lipgloss Kids Lip Gloss for Girls Women Moisturizing Lip Gloss Base Jojoba Oil Tubes Gift for Her

TSVATE$24.964.5★639 rev

WhizToys 74PCS DIY Lip Gloss Making KitMake Your Own Lip Glosses Moisturizing DIY Glaze Handmade Glittery Set for Teens Girls Women Makeup Lover Beginner Birthday Gift

WhizToys$21.024.7★141 rev

PURPLE LADYBUG DIY Lip Balm Making Kit - Great 11 Year Old Girl Gifts - Make Your Own 10 Experiment Lip Balm with 3 Flavors - Natural Ingredients - Science Kits for Kids Age 8-12

PURPLE LADYBUG$14.784.5★2,194 rev

WhizToys Lip Gloss Making Kit Lip Gloss Kit Diy Lipgloss Set Fun Make Your Own Lipgloss KidsParty Birthday Gifts for Girls Women Moisturizing Lip Gloss Base

WhizToys$21.024.3★75 rev

BRIPATI DIY Lip Gloss Making Kit - Make Your Own Lip Glosses Moisturizing DIY Lip Glaze Handmade Glittery Set for Teens Girls Women Makeup Lover Beginner Christmas Birthday Gift

BRIPATI$21.084.5★85 rev

Newest

by launch date

JUYRLE Lip Gloss Making Kit- Make Your Own LipGloss Kit for Women 62Pcs DIY Lipstick Set with Moisturizing Lip Gloss Base Pigments Tubes Lip Gloss Set for Teens Christmas Gift for Girls Women

JUYRLE$20.124 rev

6mo ago

WhizToys Lip Gloss Making Kit Lip Gloss Kit Diy Lipgloss Set Fun Make Your Own Lipgloss KidsParty Birthday Gifts for Girls Women Moisturizing Lip Gloss Base

WhizToys$21.0275 rev

7mo ago

BRIPATI DIY Lip Gloss Making Kit Lip Oil Maker Kits to Make Your Own Lipglosses with Roller Bottles Moisturizing Lipstick Supplies Set All-Inclusive Fun Lip Sticks Craft Kit for Girls Women

BRIPATI$22.6225 rev

8mo ago

Claires DIY Lipstick & Lip Gloss Making Kit 97-Piece Real Makeup Arts & Crafts Set Handmade Moisturizing Lip Glaze Girl Toys & Cosmetic Products Beauty & Science Gift Ages 8+

Claire's$35.76124 rev

9mo ago

JUYRLE DIY Lipstick Making Kit- Natural Beeswax Based Lip Gloss & Matte Lip Gloss Making Kit Craft Long-Lasting Matte & Velvet Lipsticks Christmas Makeup Gift for Women Girls & Beginners

JUYRLE$20.3559 rev

11mo ago

What buyers say about lip gloss kit

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“The kit is really nice”

Gifting Purpose13%

“Perfect gift”

Value For Money12%

“Awesome kit for the price”

Ease Of Use11%

“Easy to use”

Color7%

“The color is pretty”

Instructions/User Manual/Troubleshooting6%

“The instructions are easy to follow”

Advertised Vs Actual Product2%

“it worked exactly as it was supposed to”

Brightness/Shine/Glow2%

“It gives my lips a nice shine”

Smell2%

“The fragrances were kid friendly”

Fun/Entertainment Experience2%

“The project itself was fun to do”

What buyers complain about

Size-Overall18%

“tiny little box”

Quality-Overall9%

“poor quality”

Ease Of Use9%

“Hard to use”

Instructions/User Manual/Troubleshooting7%

“The directions are a nightmare”

Color5%

“Lipsticks I put one color in my own old tube and I made most of the color from my old lipsticks that I didn't like so they're glittery and purple, those are all my old lipsticks that I wanted to melt together”

Value For Money5%

“This was not value received”

Adhesion/Stickiness4%

“It sticks to plastic, dishes”

Stain Resistance3%

“Stains clothes”

Smell3%

“They didn't love it because it smelled really odd”

Advertised Vs Actual Product3%

“is not as described”

Top return reasons

Size-Overall28%

Value For Money12%

Advertised Vs Actual Product11%

Quality-Overall6%

Product Condition5%

Leak-Proof5%

Ease Of Cleaning4%

Color3%

Adhesion/Stickiness3%

Ingredients-Overall3%

Common questions

Is lip gloss kit profitable to sell on Amazon United States?: The niche generates $215K/yr across 32 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -20.0%. Flapen's verdict: Worth a look (54/100).
How competitive is the lip gloss kit niche?: 16 brands and 21 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in lip gloss kit?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Ease Of Use. The return rate is 1.3%.
When does demand for lip gloss kit peak?: Demand peaks in Nov–Dec; the busiest month runs 4.5× the quietest.
What does it cost to enter the lip gloss kit niche?: Listings span $8.45–$37.66; the average listing price is $23.29 (sweet spot $15–$100). The average incumbent carries 247 reviews — the moat a new listing must climb.