Is lip gloss for black women profitable to sell on Amazon United States?

The niche generates $41K/yr across 41 tracked products. 90-day search growth is +5.0%. Flapen's verdict: Skip it (41/100).

How competitive is the lip gloss for black women niche?

8 brands and 157 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in lip gloss for black women?

Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 0.8%.

When does demand for lip gloss for black women peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the lip gloss for black women niche?

Listings span $4.46–$19.01; the average listing price is $9.27 (sweet spot $15–$100). The average incumbent carries 46,002 reviews — the moat a new listing must climb.

lip gloss for black women

Skip it

A deep review moat (46,002 avg reviews) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Competition

Great38%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Growth

Okay+5.0%

90-day search growth — must beat 0% to launch

Price range

Okay$4.46–$19.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$9.27

avg listing price — sweet spot $15–$100

Market size

Bad$41K

$41K/yr · 125K searches

Brand share

Bad98%

top-5 brand share — brand-locked demand

Review moat

Bad46,001.88

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, lip gloss for black women is a $41K/yr Amazon United States market (125K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 41/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

lip gloss for black women market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $56K–$74K; units × avg price
Conversion rate: 3.5%
Avg BSR: #77
Page quality: 0%
Prime: 100%
Sponsored: 37%
Out of stock: 0.0%
Avg brand age: 47 months
Avg seller age: 136 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

8 rising

Sellers

157

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

38%

Top 20: 82%

Open market

MAYBELLINE58%
REVLON25%
NYX PROFESSIONAL MAKEUP12%
COVERGIRL3%
HUDABABY1%
Ruby Kisses1%
Open — no brand owns it (2 brands, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top lip gloss for black women search terms

maybelline 24 hour superstay lipstick29K/yr +11.7%2.6% conv.
maybelline super stay 24 hour lip color17K/yr +17.0%2.1% conv.
maybelline 24 hour lipstick15K/yr +3.6%2.7% conv.
revlon colorstay overtime lipcolor12K/yr +9.8%3.3% conv.
lip gloss for black women12K/yr -5.9%1.7% conv.
waterproof lip gloss7K/yr +1.8%0.2% conv.
revlon colorstay overtime7K/yr +17.1%3.3% conv.
long lasting lip gloss 24 hour waterproof5K/yr +11.3%1.7% conv.
nyx cinnamon roll butter gloss5K/yr -18.0%8.6% conv.
revlon 16 hour colorstay lipstick3K/yr -5.6%2.6% conv.

All search terms

Top lip gloss for black women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Maybelline Super Stay 24 2-Step Liquid Lipstick Makeup Long Lasting Highly Pigmented Color with Moisturizing Balm Frosted Mauve Mauve Pink 1 Count

MAYBELLINE$9.094.4★37,189 rev

Revlon ColorStay Overtime Liquid Lipstick with Clear Lip Gloss Long-Lasting Lip Color Dual Ended with Moisturizing Vitamin E 350 Bare Maximum 0.07 fl oz

REVLON$7.404.5★24,073 rev

NYX PROFESSIONAL MAKEUP Butter Gloss Non-Sticky Lip Gloss - Ginger Snap (Chocolate Brown)

NYX PROFESSIONAL MAKEUP$5.464.5★125,229 rev

Revlon ColorStay Overtime Lipcolor Liquid Lipstick with Clear Lip Gloss Dual Ended with Vitamin E 370 Everlasting Rum 0.07 fl oz

REVLON$9.094.5★24,073 rev

Maybelline Super Stay 24 2-Step Liquid Lipstick Makeup Long Lasting Highly Pigmented Color with Moisturizing Balm Wear On Wildberry Mauve Pink 1 Count

MAYBELLINE$8.934.4★37,189 rev

Newest

by launch date

NYX PROFESSIONAL MAKEUP Butter Gloss Non-Sticky Lip Gloss - Sugar Glass Clear

NYX PROFESSIONAL MAKEUP$5.53125,229 rev

4y ago

NYX PROFESSIONAL MAKEUP Butter Gloss Brown Sugar Non-Sticky Lip Gloss - Cinnamon Roll (Grey Brown)

NYX PROFESSIONAL MAKEUP$5.29125,229 rev

5y ago

Covergirl Outlast All-Day Lip Color with Moisturizing Topcoat New Neutrals Shade Collection Good Mauve Pack of 1

COVERGIRL$8.321,843 rev

5y ago

NYX PROFESSIONAL MAKEUP Butter Gloss Non-Sticky Lip Gloss - Cinnamon Roll (Dusty Nude Mauve)

NYX PROFESSIONAL MAKEUP$5.41125,229 rev

6y ago

Maybelline Super Stay Matte Ink Liquid Lipstick Makeup Long Lasting High Impact Color Up to 16H Wear Mover Brown 1 Count Packaging May Vary

MAYBELLINE$8.38190,208 rev

6y ago

What buyers say about lip gloss for black women

What buyers praise and complain about, mined from review topics.

What buyers love

Color34%

“Color match”

Durability12%

“Stays on well”

Moist/Dry6%

“Very shiny and moisturizing”

Quality-Overall5%

“A trusted brand, a trusted product and performs better than the high-cost products”

Value For Money4%

“Great for the price”

Soft Feel3%

“Goes on smooth”

Brightness/Shine/Glow3%

“Great shine”

Color Fading/Discoloration3%

“color stays”

Advertised Vs Actual Product3%

“As advertised”

Smell2%

“Love the scent”

What buyers complain about

Color24%

“Color not as described”

Moist/Dry13%

“No moisture”

Durability10%

“Did not last”

Adhesion/Stickiness7%

“my one any only thing I didn't want was something sticky”

Smell6%

“Chemical Smelling”

Quality-Overall5%

“Poor Quality”

Advertised Vs Actual Product4%

“Inaccurate description”

Ease Of Use3%

“Its also very difficult to remove”

Ease Of Application2%

“A little odd to apply”

Value For Money2%

“definitely overpriced”

Top return reasons

Color67%

Advertised Vs Actual Product11%

Moist/Dry3%

Product Condition2%

Functionality-Overall2%

Adhesion/Stickiness2%