Lip Gloss for Black Women

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months

125K

Growth, 90 days vs prior 90

+5.0%

Conversion, latest week

3.5%

Market size, estimated

$41Ka year

Peak month

June1.2× the quietest month

Top search term

maybelline 24 hour superstay lipstick29K searches a year

Listings sell for $9.27 on average, from $4.46 to $19.01. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $9.27 that is $927 to $2K a year per listing.

Average price

$9.27under the $15 to $100 sweet spot

Price range

$4.46–$19.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$927–$2K

Returns

0.8%of orders · Amazon United States median 2.1%

37% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #77 within Lips. It carries 46,002 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

37%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#77in Lips

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

46,002per listing

Listings tracked

41

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

47 months