Is lip gloss base profitable to sell on Amazon United States?

The niche generates $171K/yr across 27 tracked products. 90-day search growth is -20.1%. Flapen's verdict: Skip it (47/100).

How competitive is the lip gloss base niche?

13 brands and 14 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in lip gloss base?

Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Color. The return rate is 1.5%.

When does demand for lip gloss base peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the lip gloss base niche?

Listings span $5.58–$71.70; the average listing price is $20.71 (sweet spot $15–$100). The average incumbent carries 1,452 reviews — the moat a new listing must climb.

lip gloss base

Skip it

Soft demand (-20.1% this quarter) — this niche doesn't clear our bar today.

Avg price

Great$20.71

avg listing price — sweet spot $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Price range

Great$5.58–$71.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,452.22

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$171K

$171K/yr · 243K searches

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Growth

Bad-20.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, lip gloss base is a $171K/yr Amazon United States market (243K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 47/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

lip gloss base market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $124K–$166K; units × avg price
Conversion rate: 3.4%
Avg BSR: #681
Page quality: 0%
Prime: 96%
Sponsored: 52%
Out of stock: 7.5%
Avg brand age: 45 months
Avg seller age: 152 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

53%

Top 20: 92%

Open market

12%

TKB Trading, LLC50%
Eakroo17%
KYDA9%
BIOKUSY6%
SUMEITANG3%
DIY Kit Creations2%
Open — no brand owns it (7 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top lip gloss base search terms

lip gloss base104K/yr -18.6%2.4% conv.
lipgloss base33K/yr -17.9%2.6% conv.
tkb lip gloss base32K/yr -27.5%2.8% conv.
versagel lip gloss base15K/yr -7.1%2.6% conv.
versagel11K/yr -21.3%2.0% conv.
tkb12K/yr -10.3%0.9% conv.
lip gloss base bulk8K/yr -7.0%2.2% conv.
tbk lipgloss base5K/yr -4.0%1.7% conv.
lip gloss base clear10K/yr -58.5%4.4% conv.
lip gloss refill3K/yr -7.7%1.1% conv.

All search terms

Top lip gloss base products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Eakroo 2Pcs Moisturize Lip Gloss Base Oil Material Makeup Primers Non-Stick Lip Gloss Clear Primer for DIY Handmade Lip Oil Lip Plumper Lip Gloss Making Kit Supplies -100g (2Pack 100ml)

Eakroo$8.454.1★1,448 rev

TKB Lip Gloss Base (Flexagel M) | Ready-To-Formulate| Moisturizing High Shine Crystal Clear Vegan and Cruelty free| Made in USA. (11 oz (2 of 5.5 oz bag))

TKB Trading, LLC$16.814.8★372 rev

TKB Lip Gloss Base | Clear Versagel Base for DIY Lip Gloss Made in USA Mineral-Oil-Free (15 oz)

TKB Trading, LLC$34.994.7★12,553 rev

KYDA 200ML Moisturize Lip Gloss Base Material Lip Makeup Primers Non-Stick Lipstick Primer Lip Gloss Base for DIY Handmade Lip Balms Lip Gloss-200g

KYDA$10.074.4★1,993 rev

TKB Lip Gloss Base (Flexagel ME)| Clear Lip Gloss Base for DIY Lip Gloss| Ready-To-Formulate| Moisturizing Vegan Gluten and Cruelty free| Made in USA (5.5 Ounce (Pack of 2))

TKB Trading, LLC$18.354.6★751 rev

Newest

by launch date

TKB Color Changing Versagel Lip Gloss Base| Clear to Pink| Vegan Cruelty-Free Long-Lasting| DIY Customizable with Pigments Glitters| Made in USA (15 Ounce (Pack of 1))

TKB Trading, LLC$29.0986 rev

2y ago

TKB Lip Gloss Base (Flexagel M) | Ready-To-Formulate| Moisturizing High Shine Crystal Clear Vegan and Cruelty free| Made in USA. (5.5oz (156g))

TKB Trading, LLC$11.77372 rev

2y ago

TKB Lip Gloss Base (Flexagel M) | Ready-To-Formulate| Moisturizing High Shine Crystal Clear Vegan and Cruelty free| Made in USA. (11 oz (2 of 5.5 oz bag))

TKB Trading, LLC$16.81372 rev

3y ago

TKB Lip Gloss Base (Flexagel M)| Moisturizing High Shine Crystal Clear Vegan and Cruelty free| Made in USA. (15 Ounce (Pack of 1))

TKB Trading, LLC$22.09372 rev

3y ago

4 Pack 20mL Syringes for Lip Gloss Making Supplies Liquid TKP Lipgloss Base Flavoring Oil Oral Medicine Injection Feeding- with Tip Cap and Pipettes

THINKPRICE$5.58484 rev

3y ago

What buyers say about lip gloss base

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Excellent Lip Gloss Base for DIY & Professional Use”

Value For Money11%

“Great value”

Color7%

“The color is pretty”

Size-Overall5%

“Perfect size”

Adhesion/Stickiness5%

“Very good and stickiness”

Soft Feel5%

“Lips feels great”

Advertised Vs Actual Product4%

“Just like it”

Ease Of Use3%

“easy to use”

Moist/Dry3%

“still had nice moisturized lips so a good plus”

Texture/Consistency-Overall3%

“Very good consistency”

What buyers complain about

Size-Overall40%

“Teeny tiny bags”

Adhesion/Stickiness8%

“ABSOLUTELY STICKY”

Color6%

“Pigment is not great for making lip balm”

Oily/Greasy6%

“This burns lips so bad without any oils added I wouldn't recommend buying from this seller”

Smell4%

“the scent wasnt in the package”

Value For Money4%

“Not worth the price”

Dilute/Watery4%

“Water and oil dont mix”

Strength2%

“It doesnt have a strong sense is good for someone that starting a business or trying different things”

Flammable2%

“Burns”

Brightness/Shine/Glow2%

“it is lacking in the high shine area”

Top return reasons

Size-Overall42%

Advertised Vs Actual Product12%

Leak-Proof12%

Color5%

Adhesion/Stickiness3%

Quality-Overall3%

Functionality-Overall3%

Stain Resistance3%

Texture/Consistency-Overall2%

Defective Material/Parts2%

Common questions

Is lip gloss base profitable to sell on Amazon United States?: The niche generates $171K/yr across 27 tracked products. 90-day search growth is -20.1%. Flapen's verdict: Skip it (47/100).
How competitive is the lip gloss base niche?: 13 brands and 14 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in lip gloss base?: Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Color. The return rate is 1.5%.
When does demand for lip gloss base peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the lip gloss base niche?: Listings span $5.58–$71.70; the average listing price is $20.71 (sweet spot $15–$100). The average incumbent carries 1,452 reviews — the moat a new listing must climb.

lip gloss base

lip gloss base market data

Competition & brand share

Demand & seasonality

Top lip gloss base search terms

Top lip gloss base products on Amazon

Top sellers

Newest

Trending

What buyers say about lip gloss base

What buyers love

What buyers complain about

Top return reasons

Common questions

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