Lip Gloss

Shoppers searched for this 21.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.8M a year.

Searches, last 12 months

21.1M

Growth, 90 days vs prior 90

-14.7%

Conversion, latest week

3.5%

Market size, estimated

$7.8Ma year

Peak month

December2.7× the quietest month

Top search term

lip gloss9.4M searches a year

Listings sell for $10.58 on average, from $2.25 to $31.38. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 8,000 to 10,000 of them. At $10.58 that is $85K to $106K a year per listing.

Average price

$10.58under the $15 to $100 sweet spot

Price range

$2.25–$31.38

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

600K–800K

Units per listing a year

8,000–10,000

Revenue per listing a year

$85K–$106K

Returns

0.8%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #72 within Lips. It carries 22,016 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#72in Lips

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

22,016per listing

Listings tracked

64

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

48 months