Lip Crayon

Shoppers searched for this 339K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.

Searches, last 12 months

339K

Growth, 90 days vs prior 90

-1.9%

Conversion, latest week

3.1%

Market size, estimated

$96Ka year

Peak month

October5.3× the quietest month

Top search term

lip crayon89K searches a year

Listings sell for $9.11 on average, from $2.88 to $23.49. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $9.11 that is $2K to $5K a year per listing.

Average price

$9.11under the $15 to $100 sweet spot

Price range

$2.88–$23.49

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$2K–$5K

Returns

1.4%of orders · Amazon United States median 2.1%

28% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #68 within Lips. It carries 19,085 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

28%

Prime listings

100%

Out of stock, average day

2.8%

Average rank

#68in Lips

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

19,085per listing

Listings tracked

25

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

54 months