lip crayon
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Price range
Okay$2.88–$23.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.11avg listing price — sweet spot $15–$100
Market size
Bad$96K$96K/yr · 339K searches
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
Review moat
Bad19,085.12avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lip crayon is a $96K/yr Amazon United States market (339K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Aug–Oct. Verdict: Skip it — 36/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
lip crayon market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $91K–$114K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #68
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 28%
- Out of stock
- 2.8%
- Avg brand age
- 54 months
- Avg seller age
- 135 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
121
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
58%
Top 20: 95%
Open market
0%
- MAYBELLINE50%
- Neutrogena35%
- REVLON10%
- L.A. COLORS2%
- Clinique1%
- mekuel1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.9% search growth over the last 90 days.Peak months: Aug, Oct · busiest ÷ quietest = 5.3×
Top lip crayon search terms
- lip crayon89K/yr
- neutrogena lip crayon24K/yr
- maybelline superstay ink crayon27K/yr
- neutrogena moisture smooth color stick28K/yr
- maybelline lip crayon21K/yr
- lip crayon long lasting20K/yr
- maybelline super stay ink crayon15K/yr
- maybelline crayon lipstick14K/yr
- neutrogena color stick12K/yr
- lipstick pencil12K/yr
Top lip crayon products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Neutrogena MoistureSmooth Color Stick for Lips Moisturizing and Conditioning Lipstick with a Balm-Like Formula Nourishing Shea Butter and Fruit Extracts 80 Rich Raisin .011 oz
Neutrogena$10.314.5★7,177 rev
Maybelline Super Stay Ink Crayon Lipstick Makeup Precision Tip Matte Lip Crayon with Built-in Sharpener Longwear Up To 8Hrs On The Grind Purple Mauve Pink 1 Count
MAYBELLINE$9.774.5★40,958 rev
Maybelline Super Stay Ink Crayon Lipstick Makeup Precision Tip Matte Lip Crayon with Built-in Sharpener Longwear Up To 8Hrs Lead The Way Pink Beige 1 Count
MAYBELLINE$9.554.5★40,958 rev
Maybelline Super Stay Ink Crayon Lipstick Makeup Precision Tip Matte Lip Crayon with Built-in Sharpener Longwear Up To 8Hrs Trust Your Gut Mauve Nude Pink 1 Count
MAYBELLINE$9.544.5★40,958 rev
Neutrogena Moisturesmooth Color Stick 40 Bright Berry .011 Oz.
Neutrogena$10.994.5★7,177 rev
Newest
by launch date
Clinique Chubby Stick Tinted Lip Colour Balm | With Shea Butter | Moisturizing + Hydrating | Natural-Looking Lip Tint Plushiest Pink
Clinique$23.491,659 rev
mekuel Nuetral Nude Hydrating Cream Lipstick Lip Crayon for Women Natural Nude Lipstick Color Goes on Smoothly Moisturizing Retractable Lips Crayon Liner for Ombre Shades Tinted Lip Balm Liner 01#
mekuel$6.33152 rev
REVLON ColorStay Matte Lite Crayon Lipstick with Built-in Sharpener Smudge-proof Water-Resistant Non-Drying Lipcolor 004 Take Flight 0.049 oz
REVLON$7.643,552 rev
REVLON ColorStay Matte Lite Crayon Lipstick with Built-in Sharpener Smudge-proof Water-Resistant Non-Drying Lipcolor 002 Clear The Air 0.049 oz
REVLON$6.383,552 rev
REVLON ColorStay Matte Lite Crayon Lipstick with Built-in Sharpener Smudge-proof Water-Resistant Non-Drying Lipcolor 003 Souffl All Day 0.049 oz
REVLON$7.433,552 rev
Trending
90-day click momentumREVLON ColorStay Matte Lite Crayon Lipstick with Built-in Sharpener Smudge-proof Water-Resistant Non-Drying Lipcolor 002 Clear The Air 0.049 oz
REVLON$6.384.4★
Maybelline Super Stay Ink Crayon Lipstick Makeup Precision Tip Matte Lip Crayon with Built-in Sharpener Longwear Up To 8Hrs Achieve It All Brown Nude 1 Count
MAYBELLINE$9.904.5★
Clinique Chubby Stick Tinted Lip Colour Balm | With Shea Butter | Moisturizing + Hydrating | Natural-Looking Lip Tint Plushiest Pink
Clinique$23.494.5★
Maybelline Super Stay Ink Crayon Lipstick Makeup Precision Tip Matte Lip Crayon with Built-in Sharpener Longwear Up To 8Hrs Enjoy The View Red Brown 1 Count
MAYBELLINE$8.824.5★
REVLON ColorStay Matte Lite Crayon Lipstick with Built-in Sharpener Smudge-proof Water-Resistant Non-Drying Lipcolor 006 Lift Off 0.049 oz
REVLON$6.724.4★
What buyers say about lip crayon
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are vibrant”
“Super moisturizing”
“Absolutely GREAT, color and moisturizing”
“Goes on smooth”
“Stays on all day”
“ease of application”
“Worth the money”
“EASY to use”
“Texture is nice”
“It has a yummy scent”
What buyers complain about
“Color not as described”
“Breaks easily”
“No moisture”
“False advertising”
“appears to have been used”
“Waste of money”
“It has a perfume/ fragrance in it”
“prone to allergic reactions”
“It's not smudge resistant”
“This item appears to be broken as well as also used”
Top return reasons
Common questions
- Is lip crayon profitable to sell on Amazon United States?
- The niche generates $96K/yr across 25 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.9%. Flapen's verdict: Skip it (36/100).
- How competitive is the lip crayon niche?
- 6 brands and 121 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in lip crayon?
- Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 1.4%.
- When does demand for lip crayon peak?
- Demand peaks in Aug–Oct; the busiest month runs 5.3× the quietest.
- What does it cost to enter the lip crayon niche?
- Listings span $2.88–$23.49; the average listing price is $9.11 (sweet spot $15–$100). The average incumbent carries 19,085 reviews — the moat a new listing must climb.