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Lip Collagen

Fail

Demand is soft, at -80.3% this quarter, so Lip Collagen is a Fail.

Flapen Score
34
34 / 100
Ranks 10,192 of 10,978 Beauty & Personal Care niches · −14 vs the category median of 48
Market size
$94K/yr68K searches / yr
90-day growth
-80.3%search demand this quarter
Competition
100%top-5 click share · 4 brands · 9 sellers

Flapen Score

Lip Collagen against its category

The dotted line is the Beauty & Personal Care average. Past it, Lip Collagen is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lip Collagen market on Amazon at a glance

Shoppers on Amazon United States searched for Lip Collagen 68K times last year and spent an estimated $94K. All 4 brands take every click. Demand peaks in Jan–Feb–Mar. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 9.9% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -80.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-80.3%
Conversion, latest week
9.9%
Market size, estimated
$94Ka year
Peak month
January3.5× the quietest month
Top search term
nida lip mask23K searches a year

02 · Price

A sale here is worth $13.90.

Listings sell for $13.90 on average, from $5.41 to $21.20. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $13.90 that is $1K to $3K a year per listing.

Average price
$13.90under the $15 to $100 sweet spot
Price range
$5.41–$21.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #481 within Lip Care. It carries 7,869 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#481in Lip Care
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
7,869per listing
Listings tracked
5

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Lip Collagen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 186%
  • Brand 28%
  • Brand 33%
  • Brand 43%

Demand

Lip Collagen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.5×

Search terms

Top Lip Collagen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nida lip mask23K/yr
  • nida overnight lip mask22K/yr
  • nida lip5K/yr
  • nida lip balm5K/yr
  • nida overnight lip mask very berry7K/yr
  • nida lips overnight3K/yr
  • mascarilla labial nocturna nida4K/yr

Reviews and returns

What reviews say buyers love and hate about Lip Collagen

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Moist/Dry”
19%of negative reviews mention “Moist/Dry”
1.0%of orders come back
“Not moisturizing”
A buyer, on “Moist/Dry”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Lip Collagen questions

Answered from the same tracked data.