Lip Care Products

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

-28.0%

Conversion, latest week

5.1%

Market size, estimated

$1.1Ma year

Peak month

December2.3× the quietest month

Top search term

lip moisturizer293K searches a year

Listings sell for $10.67 on average, from $2.67 to $27.11. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,500 to 2,000 of them. At $10.67 that is $16K to $21K a year per listing.

Average price

$10.67under the $15 to $100 sweet spot

Price range

$2.67–$27.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

1,500–2,000

Revenue per listing a year

$16K–$21K

Returns

0.5%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #62 within Lip Care. It carries 13,504 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#62in Lip Care

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

13,504per listing

Listings tracked

45

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

55 months