Lip Care Kit
FailShoppers spend an estimated $18K a year here, so Lip Care Kit is a Fail.
- Flapen Score
- 39 / 100Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 4839
- Market size
- $18K/yr63K searches / yr
- 90-day growth
- -34.9%search demand this quarter
- Competition
- 58%top-5 click share · 18 brands · 30 sellers
Flapen Score
Lip Care Kit against its category
The dotted line is the Beauty & Personal Care average. Past it, Lip Care Kit is stronger. Inside it, weaker.
Market
The Lip Care Kit market on Amazon at a glance
Shoppers on Amazon United States searched for Lip Care Kit 63K times last year and spent an estimated $18K. The top 5 brands take 75% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -34.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.
- Searches, last 12 months
- 63K
- Growth, 90 days vs prior 90
- -34.9%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $18Ka year
- Peak month
- December7.8× the quietest month
- Top search term
- lip care kit23K searches a year
02 · Price
A sale here is worth $15.39.
Listings sell for $15.39 on average, from $4.03 to $70.53. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $15.39 that is $0 to $2K a year per listing.
- Average price
- $15.39inside the $15 to $100 sweet spot
- Price range
- $4.03–$70.53
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #555 within Lip Care. It carries 5,094 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 2.7%
- Average rank
- #555in Lip Care
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 5,094per listing
- Listings tracked
- 26
04 · Newcomers
4 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Lip Care Kit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
30
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
58%
Top 20: 97%
Open market
21%
- Brand 134%
- Brand 216%
- Brand 314%
- Brand 45%
- Brand 55%
- Brand 65%
Demand
Lip Care Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 7.8×
Search terms
Top Lip Care Kit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lip care kit23K/yr
- lip care set35K/yr
- lip care gift set5K/yr
Reviews and returns
What reviews say buyers love and hate about Lip Care Kit
We read the reviews and the return reasons for every product selling here.
“Too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lip Care Kit questions
Answered from the same tracked data.









