Lip Butter

Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.

Searches, last 12 months

272K

Growth, 90 days vs prior 90

-25.1%

Conversion, latest week

4.0%

Market size, estimated

$104Ka year

Peak month

December2.7× the quietest month

Top search term

starface lip balm166K searches a year

Listings sell for $9.51 on average, from $5.58 to $20.49. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $9.51 that is $5K to $7K a year per listing.

Average price

$9.51under the $15 to $100 sweet spot

Price range

$5.58–$20.49

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

$5K–$7K

Returns

0.5%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #75 within Lip Care. It carries 3,074 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

4.6%

Average rank

#75in Lip Care

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

3,074per listing

Listings tracked

11

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

53 months