lip butter
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Price range
Okay$5.58–$20.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,074.09avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.51avg listing price — sweet spot $15–$100
Market size
Okay$104K$104K/yr · 272K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf
Growth
Bad-25.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lip butter is a $104K/yr Amazon United States market (272K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 30/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
lip butter market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- $95K–$119K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #75
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 4.6%
- Avg brand age
- 53 months
- Avg seller age
- 130 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
23
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Starface World96%
- e.l.f.3%
- Lip Smacker1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Top lip butter search terms
- starface lip balm166K/yr
- star face lip balm51K/yr
- star lip balm16K/yr
- star balm15K/yr
- first aid beauty lip balm7K/yr
- star balm lip balm6K/yr
- elf lip oil clear4K/yr
- elf clear lip oil3K/yr
Top lip butter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Starface Star Balm Starfruit Hydrating Lip Balm 0.15 oz
Starface World$6.974.7★389 rev
Starface Star Balm Very Vanilla Hydrating Lip Balm 0.15 oz
Starface World$6.584.7★389 rev
Starface Star Balm Watermelon Squeeze Hydrating Lip Balm 0.15 oz
Starface World$6.924.7★389 rev
Starface Star Balm Unscented Hydrating Lip Balm 0.15 oz
Starface World$5.584.7★389 rev
Starface Star Balm Magic Mint Hydrating Lip Balm 0.15 oz
Starface World$6.954.7★389 rev
Newest
by launch date
Starface Star Balm Starfruit Hydrating Lip Balm 2 Pack
Starface World$12.25389 rev
Starface Star Balm Magic Mint Hydrating Lip Balm 2 Pack
Starface World$12.03389 rev
Starface Star Balm Watermelon Squeeze Hydrating Lip Balm 2 Pack
Starface World$11.97389 rev
Starface Gift Set Clear + Blue Patch (64 ct) + Vanilla Star Balm
Starface World$20.4980 rev
Starface Star Balm Very Vanilla Hydrating Lip Balm 0.15 oz
Starface World$6.58389 rev
Trending
90-day click momentumStarface Star Balm Starfruit Hydrating Lip Balm 0.15 oz
Starface World$6.974.7★
Starface Star Balm Starfruit Hydrating Lip Balm 2 Pack
Starface World$12.254.7★
Starface Star Balm Magic Mint Hydrating Lip Balm 2 Pack
Starface World$12.034.7★
Starface Star Balm Watermelon Squeeze Hydrating Lip Balm 2 Pack
Starface World$11.974.7★
Starface Gift Set Clear + Blue Patch (64 ct) + Vanilla Star Balm
Starface World$20.494.7★
What buyers say about lip butter
What buyers praise and complain about, mined from review topics.What buyers love
“Very moisturizing”
“Super soft and makes lips kissable”
“Amazing scent”
“The product feels well-made”
“So good & awesome price”
“great size”
“Shine”
“Not sticky, and it works well”
“Teenager Gift”
“lasts awhile”
What buyers complain about
“The only difference is it is short”
“This only lasted me 3 weeks”
“dry once It wears off”
“Expected more for the price”
“not impressed with the smell”
“my lip balm looked used”
“it is very sticky”
“I honestly thought I made a mistake when I first opened this because it looked so thick in the bottle”
“the lip color slightly smudges”
“stumpy not the shape of a normal chapstick”
Top return reasons
Common questions
- Is lip butter profitable to sell on Amazon United States?
- The niche generates $104K/yr across 11 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -25.1%. Flapen's verdict: Skip it (30/100).
- How competitive is the lip butter niche?
- 3 brands and 23 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in lip butter?
- Top complaints mined from reviews: Size-Overall, Durability, Moist/Dry. The return rate is 0.5%.
- When does demand for lip butter peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the lip butter niche?
- Listings span $5.58–$20.49; the average listing price is $9.51 (sweet spot $15–$100). The average incumbent carries 3,074 reviews — the moat a new listing must climb.