Is lip brush profitable to sell on Amazon United States?

The niche generates $276K/yr across 28 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.5%. Flapen's verdict: Worth a look (52/100).

How competitive is the lip brush niche?

26 brands and 44 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in lip brush?

Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 0.5%.

When does demand for lip brush peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the lip brush niche?

Listings span $3.08–$16.52; the average listing price is $7.65 (sweet spot $15–$100). The average incumbent carries 1,031 reviews — the moat a new listing must climb.

lip brush

Worth a look

Shows low returns (0.5%), but prices mostly outside the sweet spot ($3.08–$16.52) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Brand share

Great58%

top-5 brand share — no brand owns this niche

Review moat

Good1,030.68

avg incumbent reviews — the moat a new listing must climb

Market size

Good$276K

$276K/yr · 422K searches

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad$7.65

avg listing price — sweet spot $15–$100

Growth

Bad-9.5%

90-day search growth — must beat 0% to launch

Price range

Bad$3.08–$16.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, lip brush is a $276K/yr Amazon United States market (422K searches/yr). The top 5 brands hold 58% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

lip brush market data

Units sold / yr: 30K–40K; avg 1,000–1,250/product
Revenue / yr: $230K–$306K; units × avg price
Conversion rate: 8.6%
Avg BSR: #39
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 6.8%
Avg brand age: 41 months
Avg seller age: 144 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

26 rising

Sellers

Top-5 brand share

58%

Top 20: 93%

Top-5 click share

56%

Top 20: 91%

Open market

37%

Unaone18%
Yoizyfree14%
L.Y.L Pro12%
Quacc7%
Sliverdew7%
uadbau5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top lip brush search terms

lip brush147K/yr -8.9%6.6% conv.
lipstick brush56K/yr -4.4%9.7% conv.
lip brush for lipstick54K/yr -15.6%9.6% conv.
retractable lip brush37K/yr -1.9%7.0% conv.
lip brushes18K/yr +0.1%6.0% conv.
lip brush retractable16K/yr -18.5%8.6% conv.
lipstick brush retractable13K/yr -6.2%10.6% conv.
lip liner brush14K/yr -12.5%6.3% conv.
lip makeup brushes11K/yr -18.9%2.1% conv.
retractable lip brush for lipstick7K/yr -7.7%7.7% conv.

All search terms

Top lip brush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Unaone 2 Pack Lip Brush for Lipstick Retractable Lip Brushes Dual-ended Makeup Brush for Lipstick Lip Gloss Include Lid

Unaone$8.014.5★1,760 rev

Yoizyfree 3 Pack Retractable Lip Brush for Lipstick Yoizyfree Retractable Lip Brushes Double-Ended Travel Lip Makeup Brush Set for Lipstick Lip Gloss Include Lid

Yoizyfree$6.654.5★543 rev

L.Y.L Pro Gold Retractable Lip Makeup Brushes Double-Ended Retractable Lip Brush Travel Lipstick Gloss Makeup Brush for Christmas Gifts

L.Y.L Pro$6.974.5★2,911 rev

Quacc Double-ended Lip Makeup Brush Retractable Lip Brush for Lipstick Lip Gloss Eyeshadow (Silver)

Quacc$5.134.4★220 rev

2 Pack Retractable Lip Brush for Lipstick Lip Gloss Double-Ended Lip Makeup Brushes with Cap Lipstick Brush Applicator Travel

Sliverdew$6.164.6★1,113 rev

Newest

by launch date

2 Pack Lipstick Brush Retractable Lip Brushes with Cap Lip Liner Brush Applicator for Women Girls Lipsticks Lipgloss Eyeshadow

Macuezu$4.878 rev

4mo ago

uadbau Silver Dual Ended Retractable Lip Brush Portable Lip Brush for Lipstick & Lip Gloss Eyeshadow Applicator Travel-Friendly Makeup Brush Includes Lid Great Gift for Makeup Lovers

uadbau$6.7336 rev

10mo ago

LAURA GELLER NEW YORK Cosmetic Professional Makeup Brushes - Cruelty-Free - 22 Dual-Ended Lip + Eyeshadow Brush

LAURA GELLER NEW YORK$13.9950 rev

10mo ago

Piccasso 501 Lip Brush Professional Lip Brush for Precise Lip Gloss & Lip Stain Application Smooth Color Payoff & Defined Lip Lines Synthetic Makeup Brush for Clean Flawless Finish

Piccasso$11.6622 rev

1y ago

Quacc Double-ended Lip Makeup Brush Retractable Lip Brush for Lipstick Lip Gloss Eyeshadow (Silver)

Quacc$5.13220 rev

1y ago

What buyers say about lip brush

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Excellent product”

Brush Quality13%

“Good brushes for the price”

Value For Money13%

“Good for the price”

Ease Of Use10%

“Easy to use”

Advertised Vs Actual Product6%

“As described”

Ease Of Application5%

“Smooth application”

Efficiency5%

“Got the job done”

Size-Overall5%

“Perfect size”

Color4%

“The color of them is so pretty”

Ease Of Cleaning4%

“Easy to clean”

What buyers complain about

Durability18%

“Broke on first use”

Quality-Overall14%

“Not good quality”

Size-Overall6%

“A bit large”

Brush Quality6%

“The construction is weak, the brushes are very hard, and the shapes are strange, making it impossible to achieve a smooth and flawless application”

Functionality-Overall4%

“it doesn't work”

Hard Feel4%

“Its not soft at all”

Value For Money4%

“Value for money is pretty steep however the brush is nice”

Adhesion/Stickiness3%

“These were a lot of sticks”

Stiffness3%

“The bristles are a little stiff”

Ease Of Use2%

“Don't use, will dissolve”

Top return reasons

Size-Overall19%

Functionality-Overall14%

Advertised Vs Actual Product9%

Defective Material/Parts9%

Quality-Overall7%

Brush Quality5%

Stiffness4%

Durability3%

Hard Feel3%

Value For Money3%

Common questions

Is lip brush profitable to sell on Amazon United States?: The niche generates $276K/yr across 28 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.5%. Flapen's verdict: Worth a look (52/100).
How competitive is the lip brush niche?: 26 brands and 44 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in lip brush?: Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 0.5%.
When does demand for lip brush peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the lip brush niche?: Listings span $3.08–$16.52; the average listing price is $7.65 (sweet spot $15–$100). The average incumbent carries 1,031 reviews — the moat a new listing must climb.