Lip Brush
MaybeReturns run at only 0.5% of orders. But prices span $3.08–$16.52, mostly outside the sweet spot, so Lip Brush is a Maybe.
- Flapen Score
- 52 / 100Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 4852
- Market size
- $276K/yr422K searches / yr
- 90-day growth
- -9.5%search demand this quarter
- Competition
- 56%top-5 click share · 26 brands · 44 sellers
Flapen Score
Lip Brush against its category
The dotted line is the Beauty & Personal Care average. Past it, Lip Brush is stronger. Inside it, weaker.
Market
The Lip Brush market on Amazon at a glance
Shoppers on Amazon United States searched for Lip Brush 422K times last year and spent an estimated $276K. The top 5 brands take 58% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
8.6% of searches ended in a purchase last week.
Shoppers searched for this 422K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $276K a year.
- Searches, last 12 months
- 422K
- Growth, 90 days vs prior 90
- -9.5%
- Conversion, latest week
- 8.6%
- Market size, estimated
- $276Ka year
- Peak month
- January1.2× the quietest month
- Top search term
- lip brush147K searches a year
02 · Price
A sale here is worth $7.65.
Listings sell for $7.65 on average, from $3.08 to $16.52. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $7.65 that is $8K to $10K a year per listing.
- Average price
- $7.65under the $15 to $100 sweet spot
- Price range
- $3.08–$16.52
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $8K–$10K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #39 within Makeup Brushes & Tools. It carries 1,031 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 6.8%
- Average rank
- #39in Makeup Brushes & Tools
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 1,031per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Lip Brush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Unaone 2 Pack Lip Brush for Lipstick Retractable Lip Brushes Dual-ended Makeup Brush for Lipstick Lip Gloss Include Lid
- Price
- $8.01
- Rating
- 4.5/5
- Reviews
- 1,760
- Age
- 3y ago

Yoizyfree 3 Pack Retractable Lip Brush for Lipstick Yoizyfree Retractable Lip Brushes Double-Ended Travel Lip Makeup Brush Set for Lipstick Lip Gloss Include Lid
- Price
- $6.65
- Rating
- 4.5/5
- Reviews
- 543
- Age
- 2y ago

L.Y.L Pro Gold Retractable Lip Makeup Brushes Double-Ended Retractable Lip Brush Travel Lipstick Gloss Makeup Brush for Christmas Gifts
- Price
- $6.97
- Rating
- 4.5/5
- Reviews
- 2,911
- Age
- 6y ago

Quacc Double-ended Lip Makeup Brush Retractable Lip Brush for Lipstick Lip Gloss Eyeshadow (Silver)
- Price
- $5.13
- Rating
- 4.4/5
- Reviews
- 220
- Age
- 1y ago

2 Pack Retractable Lip Brush for Lipstick Lip Gloss Double-Ended Lip Makeup Brushes with Cap Lipstick Brush Applicator Travel
- Price
- $6.16
- Rating
- 4.6/5
- Reviews
- 1,113
- Age
- 3y ago
Trending
90-day click momentum
2 Pack Lipstick Brush Retractable Lip Brushes with Cap Lip Liner Brush Applicator for Women Girls Lipsticks Lipgloss Eyeshadow
- Price
- $4.87
- Rating
- 3.6/5
- Reviews
- 8
- Age
- 4mo ago

Lip Brush Yoizyfree Retractable Lip Brushes Double-Ended TraveLip Makeup Brush Set for Lipstick Lip Gloss Include Lid(Gold + Pink)
- Price
- $5.65
- Rating
- 4.5/5
- Reviews
- 543
- Age
- 2y ago

e.l.f. Small Angled Brush Creates Even Thin & Straight Lines Great For Applying Lip Color Eyebrow Color & Eyeliner Vegan & Cruelty-Free
- Price
- $5.84
- Rating
- 4.6/5
- Reviews
- 1,171
- Age
- 12y ago

fwee Fingerlike Silicone Lip Brush | Multi-purpose Makeup Blending Brush with Lid
- Price
- $9.02
- Rating
- 4.6/5
- Reviews
- 603
- Age
- 2y ago

Professional Lip Brush Applicators Exquisite Retractable Lipstick Brushes for Women Portable Lipstick Gloss Makeup Brush Tool for Girls (Pink)
- Price
- $8.04
- Rating
- 4.7/5
- Reviews
- 91
- Age
- 4y ago
Newest
by launch date
2 Pack Lipstick Brush Retractable Lip Brushes with Cap Lip Liner Brush Applicator for Women Girls Lipsticks Lipgloss Eyeshadow
- Price
- $4.87
- Rating
- 3.6/5
- Reviews
- 8
- Age
- 4mo ago

uadbau Silver Dual Ended Retractable Lip Brush Portable Lip Brush for Lipstick & Lip Gloss Eyeshadow Applicator Travel-Friendly Makeup Brush Includes Lid Great Gift for Makeup Lovers
- Price
- $6.73
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 10mo ago

LAURA GELLER NEW YORK Cosmetic Professional Makeup Brushes - Cruelty-Free - 22 Dual-Ended Lip + Eyeshadow Brush
- Price
- $13.99
- Rating
- 4.9/5
- Reviews
- 50
- Age
- 10mo ago

Piccasso 501 Lip Brush Professional Lip Brush for Precise Lip Gloss & Lip Stain Application Smooth Color Payoff & Defined Lip Lines Synthetic Makeup Brush for Clean Flawless Finish
- Price
- $11.66
- Rating
- 4.5/5
- Reviews
- 22
- Age
- 1y ago

Quacc Double-ended Lip Makeup Brush Retractable Lip Brush for Lipstick Lip Gloss Eyeshadow (Silver)
- Price
- $5.13
- Rating
- 4.4/5
- Reviews
- 220
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 rising
Sellers
44
Top-5 brand share
58%
Top 20: 93%
Top-5 click share
56%
Top 20: 91%
Open market
37%
- Unaone18%
- Yoizyfree14%
- L.Y.L Pro12%
- Quacc7%
- Sliverdew7%
- uadbau5%
Demand
Lip Brush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Lip Brush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lip brush147K/yr
- lipstick brush56K/yr
- lip brush for lipstick54K/yr
- retractable lip brush37K/yr
- lip brushes18K/yr
- lip brush retractable16K/yr
- lipstick brush retractable13K/yr
- lip liner brush14K/yr
- lip makeup brushes11K/yr
- retractable lip brush for lipstick7K/yr
Reviews and returns
What reviews say buyers love and hate about Lip Brush
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke on first use
Broke within 2 months
Not durable
Not good quality
Poor quality and defective product
Cheap quality
A bit large
Other brands were too small
Wasnt expecting the brush to be so small
The construction is weak, the brushes are very hard, and the shapes are strange, making it impossible to achieve a smooth and flawless application
Very disappointed with this lip brush
One of the brushes will not come out now after using it three times
it doesn't work
No it doesnt work as its expected
it just doesnt work that well
Love
Excellent product
The quality is good for daily use
Great item to have
Good brushes for the price
The bristles are soft
Good brush
Good for the price
fair price
Great value
Easy to use
they're easy to clean when I get around to it
Easy to use and store
As described
As advertised
Exactly what I wanted
Return
0.5% Return rate 37% Fixable by listing
A bit large
Other brands were too small
Wasnt expecting the brush to be so small
it doesn't work
No it doesnt work as its expected
it just doesnt work that well
Not good quality
Poor quality and defective product
Cheap quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lip Brush questions
Answered from the same tracked data.









