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Lip Brush

Maybe

An estimated 0.5% of orders come back. But prices span $3.08–$16.52, mostly outside the sweet spot, so Lip Brush is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$276K/yr422K searches / yr
90-day growth
-9.5%search demand this quarter
Competition
56%top-5 click share · 26 brands · 44 sellers

Flapen Score

Lip Brush against its category

The dotted line is the Beauty & Personal Care average. Past it, Lip Brush is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lip Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Lip Brush 422K times last year and spent an estimated $276K. The top 5 brands take 58% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 422K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $276K a year.

Searches, last 12 months
422K
Growth, 90 days vs prior 90
-9.5%
Conversion, latest week
8.6%
Market size, estimated
$276Ka year
Peak month
January1.2× the quietest month
Top search term
lip brush147K searches a year

02 · Price

A sale here is worth $7.65.

Listings sell for $7.65 on average, from $3.08 to $16.52. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $7.65 that is $8K to $10K a year per listing.

Average price
$7.65under the $15 to $100 sweet spot
Price range
$3.08–$16.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
$8K–$10K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #39 within Makeup Brushes & Tools. It carries 1,031 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
6.8%
Average rank
#39in Makeup Brushes & Tools
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
1,031per listing
Listings tracked
28

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Lip Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 rising

Sellers

44

Top-5 brand share

58%

Top 20: 93%

Top-5 click share

56%

Top 20: 91%

Open market

37%

  • Brand 118%
  • Brand 214%
  • Brand 312%
  • Brand 47%
  • Brand 57%
  • Brand 65%

Demand

Lip Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Lip Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lip brush147K/yr
  • lipstick brush56K/yr
  • lip brush for lipstick54K/yr
  • retractable lip brush37K/yr
  • lip brushes18K/yr
  • lip brush retractable16K/yr
  • lipstick brush retractable13K/yr
  • lip liner brush14K/yr
  • lip makeup brushes11K/yr
  • retractable lip brush for lipstick7K/yr

Reviews and returns

What reviews say buyers love and hate about Lip Brush

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Durability”
0.5%of orders come back
“Broke on first use”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Lip Brush questions

Answered from the same tracked data.