Lip Blur

Shoppers searched for this 633K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125K a year.

Searches, last 12 months

633K

Growth, 90 days vs prior 90

-12.9%

Conversion, latest week

1.6%

Market size, estimated

$125Ka year

Top search term

colorgram174K searches a year

Listings sell for $12.28 on average, from $8.03 to $31.39. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $12.28 that is $9K to $12K a year per listing.

Average price

$12.28under the $15 to $100 sweet spot

Price range

$8.03–$31.39

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

750–1,000

Revenue per listing a year

$9K–$12K

Returns

2.4%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #41 within Lips. It carries 5,797 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

8.1%

Average rank

#41in Lips

Average rating

4.16 starsAmazon United States average 4.42 stars

Average reviews

5,797per listing

Listings tracked

18

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

43 months