lip blur
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$8.03–$31.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Avg price
Good$12.28avg listing price — sweet spot $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay$125K$125K/yr · 633K searches
Review moat
Bad5,796.72avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-12.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lip blur is a $125K/yr Amazon United States market (633K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
lip blur market data
- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- $154K–$184K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #41
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 8.1%
- Avg brand age
- 43 months
- Avg seller age
- 129 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
46
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- COLORGRAM55%
- MAYBELLINE39%
- COVERGIRL5%
Demand
Weekly Amazon search volume, last 21 weeks — -12.9% search growth over the last 90 days.Top lip blur search terms
- colorgram174K/yr
- colorgram lip tint97K/yr
- maybelline teddy tint80K/yr
- teddy tint maybelline60K/yr
- lip blur25K/yr
- blur lipstick20K/yr
- blurring lipstick15K/yr
- teddy tint26K/yr
- maybelline superstay teddy tint20K/yr
- maybelline lip tint15K/yr
Top lip blur products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Maybelline Super Stay Teddy Lip Tint Long Lasting Matte Lipstick For Up To 12HR Wear Kneehigh 1 Count
MAYBELLINE$8.994.2★13,834 rev
COLORGRAM NUDE BLUR TINT 02 CHARMING PINK | K-Beauty Makeup Soft-Focus Matte Lip Stain 2-in-1 Lip & Cheek
COLORGRAM$12.863.6★678 rev
COLORGRAM NUDE BLUR TINT 07 GEEK ROSE | K-Beauty Makeup Soft-Focus Matte Lip Stain 2-in-1 Lip & Cheek
COLORGRAM$12.883.6★678 rev
COLORGRAM Fruity Glass Tint 07 Shy Guava | Korean Long Lasting & Waterproof Lip Stain| Glossy Lip Gloss with Lovely Soft Pink Shade | Buildable Blendable Moisturizing Non-Sticky | 0.11 Oz
COLORGRAM$11.464.3★970 rev
MAYBELLINE Super Stay Teddy Lip Tint Long Lasting Matte Lipstick For Up To 12HR Wear Wild At Heart 1 Count
MAYBELLINE$8.624.2★13,834 rev
Newest
by launch date
COLORGRAM NUDE BLUR TINT LIP TRIO KIT 01 COOL KIT | K-Beauty Makeup | Soft Matte Lip Stain | Powdery Finish | 2-in-1 Lip & Cheek | Lightweight & Buildable
COLORGRAM$31.3932 rev
COLORGRAM NUDE BLUR TINT 02 CHARMING PINK | K-Beauty Makeup Soft-Focus Matte Lip Stain 2-in-1 Lip & Cheek
COLORGRAM$12.86678 rev
COLORGRAM NUDE BLUR TINT 07 GEEK ROSE | K-Beauty Makeup Soft-Focus Matte Lip Stain 2-in-1 Lip & Cheek
COLORGRAM$12.88678 rev
COLORGRAM NUDE BLUR TINT 03 LOVELY FIG | K-Beauty Makeup Soft-Focus Matte Lip Stain 2-in-1 Lip & Cheek
COLORGRAM$12.90678 rev
MAYBELLINE Super Stay Teddy Lip Tint Long Lasting Matte Lipstick for Up To 12HR Wear Tomato Girl 1 Count
MAYBELLINE$10.2713,834 rev
Trending
90-day click momentumCOLORGRAM NUDE BLUR TINT LIP TRIO KIT 01 COOL KIT | K-Beauty Makeup | Soft Matte Lip Stain | Powdery Finish | 2-in-1 Lip & Cheek | Lightweight & Buildable
COLORGRAM$31.394.6★
COLORGRAM NUDE BLUR TINT 03 LOVELY FIG | K-Beauty Makeup Soft-Focus Matte Lip Stain 2-in-1 Lip & Cheek
COLORGRAM$12.903.6★
MAYBELLINE Super Stay Teddy Lip Tint Long Lasting Matte Lipstick for Up To 12HR Wear Tomato Girl 1 Count
MAYBELLINE$10.274.2★
COLORGRAM NUDE BLUR TINT 02 CHARMING PINK | K-Beauty Makeup Soft-Focus Matte Lip Stain 2-in-1 Lip & Cheek
COLORGRAM$12.863.6★
COLORGRAM NUDE BLUR TINT 07 GEEK ROSE | K-Beauty Makeup Soft-Focus Matte Lip Stain 2-in-1 Lip & Cheek
COLORGRAM$12.883.6★
What buyers say about lip blur
What buyers praise and complain about, mined from review topics.What buyers love
“Gorgeous shade”
“Stays on for a long time”
“Quality and price are fair”
“Soft and pretty”
“is really moisturizing”
“Great product for the price”
“Applicator is great”
“Just as advertised”
“love the texture”
“Sticky”
What buyers complain about
“the product is dry”
“color was off”
“it does remain slightly sticky”
“Product breaks easily”
“Waste of money”
“Bad quality control”
“False advertising”
“Not a good fit for me”
“Smudges no matter how I set it”
“it just didnt perform like a stain”
Top return reasons
Common questions
- Is lip blur profitable to sell on Amazon United States?
- The niche generates $125K/yr across 18 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -12.9%. Flapen's verdict: Skip it (37/100).
- How competitive is the lip blur niche?
- 3 brands and 46 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in lip blur?
- Top complaints mined from reviews: Moist/Dry, Color, Adhesion/Stickiness. The return rate is 2.4%.
- What does it cost to enter the lip blur niche?
- Listings span $8.03–$31.39; the average listing price is $12.28 (sweet spot $15–$100). The average incumbent carries 5,797 reviews — the moat a new listing must climb.