lip balm with hyaluronic acid and peptides
Skip itA small market ($3K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$15.11avg listing price — sweet spot $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Good$4.70–$31.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,478.56avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.9%90-day search growth — must beat 0% to launch
Market size
Bad$3K$3K/yr · 4K searches
According to Flapen's Amazon United States niche tracking, lip balm with hyaluronic acid and peptides is a $3K/yr Amazon United States market (4K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
lip balm with hyaluronic acid and peptides market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $2K–$4K
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #113
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Avg brand age
- 42 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
84
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
53%
Top 20: 100%
Open market
23%
- Neutrogena15%
- Paula's Choice15%
- Nécessaire13%
- suquato13%
- NIVEA12%
- TULA10%
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — -16.9% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 2.2×
Top lip balm with hyaluronic acid and peptides search terms
- lip balm with hyaluronic acid and peptides3K/yr
- hyaluronic acid and peptides for lips750/yr
- hyaluronic acid and peptide lip balm332/yr
- hyaluronic acid peptide lip balm111/yr
Top lip balm with hyaluronic acid and peptides products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ncessaire The Lip Balm | Hydrating Hyaluronic Acid Lip Balm for Women and Men Mint Oil with Niacinamide + Essential Ceramides. Non-Comedogenic Lip Balm for Dry Lips 15 ml / 0.5 fl oz
Nécessaire$27.114.6★600 rev
Peptide Lip Treatment Butter Balm: Mini Plumping Gloss Set for Dry Care With Hyaluronic Acid and Mask Overnight for Glowy Skin Travel Size Night Hydrating Balm
suquato$13.634.3★918 rev
TULA Skin Care 24-7 Moisture Day & Night Peptide Lip Mask - Peptides Hyaluronic Acid & Vitamin E deeply Nourish & Hydrate lips 0.28 oz.
TULA$14.954.5★260 rev
Neutrogena Hydro Boost Hydrating Lip Sleeping Mask with Hyaluronic Acid Clear Overnight and Daily Moisturizing Treatment for Very Dry Lips Fragrance Free Squeeze Tube Lip Balm 0.35 oz
Neutrogena$8.824.6★696 rev
Paulas Choice Pro-Collagen Peptide Gloss Lip Balm Hydrates & Smooths Lips Sheer & Glossy Finish for Fuller Lips Sheer Tint Non-Sticky Cruelty-Free 0.5 oz
Paula's Choice$20.934.6★632 rev
Newest
by launch date
NIVEA Glowy Lips Vegan Lip Balm with Hyaluronic Acid Vitamin E and Magnolia Extract Moisturizing Lip Balm Instantly Boosts Natural Lip Glow 0.35 Fl Oz Tube
NIVEA$4.91140 rev
Vitamasques Lip Butter Balm - Sweet Mint Korean Lip Balm - Peptide Lip Treatment - Lips Balm Hydrating - Light Tinted Lips balm - Made in Korea - 0.33 fl.oz
Vitamasques$6.13898 rev
RoC Derm Correxion Lip Volumizer - Lip Plumper Peptide Treatment with Hyaluronic Acid & Vitamin E + Line Smoothing Eye Cream Packette
RoC$22.742,433 rev
MAYBELLINE Lifter Glaze Oil Balm with Hyaluronic Acid and Hydrating Oil Blend Lip Balm with 24HRs of Smooth Moisturizing Shine Pink Drip (Sheer Baby Pink)
MAYBELLINE$6.806,720 rev
MAYBELLINE Lifter Glaze Oil Balm with Hyaluronic Acid and Hydrating Oil Blend Lip Balm with 24HRs of Smooth Moisturizing Shine Clear Crave (Crystal Clear)
MAYBELLINE$6.786,720 rev
Trending
90-day click momentumNIVEA Glowy Lips Vegan Lip Balm with Hyaluronic Acid Vitamin E and Magnolia Extract Moisturizing Lip Balm Instantly Boosts Natural Lip Glow 0.35 Fl Oz Tube
NIVEA$4.914.2★
Summer Fridays Lip Butter Balm - Moisturizing Lip Gloss for Instant Shine + Sheer Color - With Nourishing Shea Butter - Everyday Makeup + Skin Care Summer Essentials - Vegan - Pink Sugar (.5 Oz)
Summer Fridays$24.004.7★
Vitamasques Lip Butter Balm - Sweet Mint Korean Lip Balm - Peptide Lip Treatment - Lips Balm Hydrating - Light Tinted Lips balm - Made in Korea - 0.33 fl.oz
Vitamasques$6.134.7★
Summer Fridays Lip Butter Balm - Conditioning Lip Mask and Lip Balm for Instant Moisture Shine and Hydration - Sheer-Tinted Soothing Lip Care - Vanilla (.5 Oz)
Summer Fridays$23.994.7★
Paulas Choice Pro-Collagen Peptide Gloss Lip Balm Hydrates & Smooths Lips Sheer & Glossy Finish for Fuller Lips Sheer Tint Non-Sticky Cruelty-Free 0.5 oz
Paula's Choice$20.934.6★
What buyers say about lip balm with hyaluronic acid and peptides
What buyers praise and complain about, mined from review topics.What buyers love
“Good moisturizer”
“Goes on smooth”
“Quality balm”
“The color is pretty”
“The scent is beautiful”
“Fair price”
“Pretty Gloss”
“As advertised”
“I use it all day its smooth slightly sticky”
“Nice application”
What buyers complain about
“Expensive”
“does not hydrate”
“Did not work”
“not fragrance free”
“Not sticky”
“short lived”
“False Advertising”
“It goes on thick”
“Not as great as described”
“It didn't provide color”
Top return reasons
Common questions
- Is lip balm with hyaluronic acid and peptides profitable to sell on Amazon United States?
- The niche generates $3K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.9%. Flapen's verdict: Skip it (46/100).
- How competitive is the lip balm with hyaluronic acid and peptides niche?
- 11 brands and 84 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in lip balm with hyaluronic acid and peptides?
- Top complaints mined from reviews: Value For Money, Moist/Dry, Functionality-Overall. The return rate is 1.1%.
- When does demand for lip balm with hyaluronic acid and peptides peak?
- Demand peaks in Jan–Feb; the busiest month runs 2.2× the quietest.
- What does it cost to enter the lip balm with hyaluronic acid and peptides niche?
- Listings span $4.70–$31.11; the average listing price is $15.11 (sweet spot $15–$100). The average incumbent carries 3,479 reviews — the moat a new listing must climb.