Is lip balm tin profitable to sell on Amazon United States?

The niche generates $55K/yr across 42 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -21.9%. Flapen's verdict: Skip it (48/100).

How competitive is the lip balm tin niche?

27 brands and 140 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in lip balm tin?

Top complaints mined from reviews: Smell, Size-Overall, Moist/Dry. The return rate is 0.6%.

When does demand for lip balm tin peak?

Demand peaks in Nov–Dec; the busiest month runs 3.5× the quietest.

What does it cost to enter the lip balm tin niche?

Listings span $1.79–$31.55; the average listing price is $11.64 (sweet spot $15–$100). The average incumbent carries 3,139 reviews — the moat a new listing must climb.

lip balm tin

Skip it

A small market ($55K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Competition

Great40%

top-5 click share — an open shelf

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Price range

Good$1.79–$31.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.64

avg listing price — sweet spot $15–$100

Review moat

Okay3,138.86

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$55K

$55K/yr · 96K searches

Growth

Bad-21.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, lip balm tin is a $55K/yr Amazon United States market (96K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

lip balm tin market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $47K–$58K; units × avg price
Conversion rate: 4.9%
Avg BSR: #697
Page quality: 0%
Prime: 95%
Sponsored: 64%
Out of stock: 2.2%
Avg brand age: 51 months
Avg seller age: 140 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

27 rising

Sellers

140

Top-5 brand share

61%

Top 20: 95%

Top-5 click share

40%

Top 20: 80%

Open market

35%

Burt's Bees26%
TUZAZO13%
MotBach9%
ROSEBUD SALVE8%
Rosebud Perfume5%
Art Secret4%

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — -21.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Open Trend

Top lip balm tin search terms

lip balm tin34K/yr -22.6%2.1% conv.
lip balm tins20K/yr -11.9%2.8% conv.
lip balm in tin9K/yr -18.4%2.2% conv.
lip balm tins with lids10K/yr -30.8%3.1% conv.
tin lip balm7K/yr -13.4%0.8% conv.
burts bees lip balm tin7K/yr -35.8%9.3% conv.
burts bees tin5K/yr -29.2%9.2% conv.
lip gloss tin4K/yr -35.3%0.8% conv.

All search terms

Top lip balm tin products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TUZAZO 24Pack 1/2 Oz Aluminum Tin Cans with Screw Lid and Labels Refillable Travel Sized Cosmetic Containers Small Tins for Lip Balms Salves Lotion Bars Candles

TUZAZO$10.914.8★972 rev

MotBach 24 Pack 0.5oz Tin Jars 15ml Metal Tin cans 1/2 Ounce Aluminum tin can jar Containers with Lid for Lotion Bars Spices Salve Beard Balm Balms Toiletries Creams Samples Makeup Cosmetic

MotBach$8.134.7★259 rev

Burts Bees Original Beeswax Lip Balm Tin 0.3 oz

Burt's Bees$8.054.3★20 rev

BURTS BEES Beeswax Lip Balm Tin 0.3 OZ

Burt's Bees$8.254.6★3,024 rev

Burts Bees Vanilla Bean Lip Balm Tin 0.3 oz

Burt's Bees$7.604.5★36 rev

Newest

by launch date

Burts Bees Original Beeswax Lip Balm Tin 0.3 oz

Burt's Bees$8.0520 rev

10mo ago

Opvixi Tins 12 Pack 2 Ounce Salve Tins with Lids Small Metal Aluminum Tin Jar Refillable Containers Round Tin Travel Cosmetic Containers with Screw Lids Tin Can for Salve Balm Lip Balm Cream

Opvixi$8.68245 rev

11mo ago

6 Pack Burts Bees Throwback Sweet Mandarin Lip Balm 0.3oz Tin

Burt's Bees$11.537 rev

1y ago

Vanmans - Handmade Peppermint Beeswax Lip Balm (3 Pack) - Peppermint Balm with Rosemary Almond and Coconut Oil - Bee Balm with Vitamin E - Ideal for Dry Lips

The VanMan Company$11.70225 rev

1y ago

Burts Bees Vanilla Bean Lip Balm Tin 0.3 oz

Burt's Bees$7.6036 rev

2y ago

What buyers say about lip balm tin

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry20%

“Excellent moisturizer”

Quality-Overall14%

“Great product, great seller”

Value For Money8%

“Not expensive”

Soft Feel6%

“Soft and silky”

Efficiency6%

“Effective,”

Smell5%

“Amazing smell”

Suitability Dry Skin5%

“Helps with dry skin”

Advertised Vs Actual Product4%

“As advertised”

Gifting Purpose4%

“Great gift”

Size-Overall4%

“These are the perfect size for traveling and as gifts”

What buyers complain about

Smell22%

“Extremely strong smell”

Size-Overall10%

“Very small”

Moist/Dry6%

“And it adds minimal moisture”

Value For Money6%

“expensive”

Ease Of Use4%

“Hard to remove”

Oily/Greasy3%

“It was way too greasy”

Allergies3%

“Possible irritant”

Quality-Overall2%

“Seemed to be a combination of poor quality and poor packaging”

Advertised Vs Actual Product2%

“It says its a 2 pack but only got 1”

Ingredients-Overall2%

“Bugs are part of ingredients”

Top return reasons

Size-Overall40%

Smell17%

Advertised Vs Actual Product10%

Value For Money4%

Leak-Proof4%

Product Condition3%

Defective Material/Parts2%

Ease Of Use2%