lip balm squeeze tubes
Worth a lookShows a $6.5M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size
Incredible$6.5M$6.5M/yr · 4.6M searches
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good$1.79–$31.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.09avg listing price — sweet spot $15–$100
Review moat
Okay3,740.55avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-32.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lip balm squeeze tubes is a $6.5M/yr Amazon United States market (4.6M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
lip balm squeeze tubes market data
- Units sold / yr
- 500K–600K
- avg 12,500–15,000/product
- Revenue / yr
- $5.0M–$6.1M
- units × avg price
- Conversion rate
- 14.1%
- Avg BSR
- #133
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 58%
- Out of stock
- 1.4%
- Avg brand age
- 50 months
- Avg seller age
- 129 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
114
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
42%
Top 20: 88%
Open market
0%
- Vaseline55%
- Carmex44%
- Mario Badescu1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -32.9% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.1×
Top lip balm squeeze tubes search terms
- vaseline lip therapy1.4M/yr
- carmex930K/yr
- vaseline lip balm372K/yr
- carmex medicated lip balm193K/yr
- vaseline lip397K/yr
- carmex lip balm374K/yr
- vaseline chapstick171K/yr
- carmax131K/yr
- carmex chapstick117K/yr
- mario badescu lip balm81K/yr
Top lip balm squeeze tubes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Carmex Classic Lip Balm 0.35 Ounce (Pack of 3)
Carmex$3.874.8★4,907 rev
Vaseline Lip Therapy Advanced Healing 3-Pack White Petroleum Moisturizing Lip Balm for Extremely Dry Lips 0.35 Oz Ea
Vaseline$9.264.6★2,569 rev
Vaseline Lip Therapy 2 ct Rosy Lips Mini For Dry Chapped Lips Moisturizing Tinted Lip Balm 0.5 oz
Vaseline$6.174.7★808 rev
Vaseline Lip Therapy Care Original Fast-Acting Nourishment Ideal for Chapped Dry Cracked or Damaged Lips Lip Balm 0.16 Ounce (Pack of 4)
Vaseline$5.004.6★4,077 rev
Vaseline Lip Therapy Rosy Lips Moisturizing Lip Balm - Twin Pack (2-Pack)
Vaseline$7.744.5★1,209 rev
Newest
by launch dateVaseline Lip Therapy 2 ct Rosy Lips Mini For Dry Chapped Lips Moisturizing Tinted Lip Balm 0.5 oz
Vaseline$6.17808 rev
Vaseline Lip Therapy 2 Pack Original Mini For Dry Chapped Lips Hydrating Lip Balm 0.5 oz
Vaseline$6.26662 rev
Vaseline Lip Balm Mini 2 ct Cocoa Butter For Dry Cracked Skin Hydrating Lip Balm 0.5 oz
Vaseline$6.17688 rev
Carmex Daily Care and Daily Care Minis Moisturizing Lip Balm Pack SPF 15 Multi-Flavor Lip Care Variety Pack Bag 8 Count (3 Tubes 5 Mini Tubes)
Carmex$14.65257 rev
Carmex Classic Medicated Lip Balm Pack Lip Moisturizer for Chapped Lips 9-Count Variety Pack Bag (2 Tubes 7 Sticks)
Carmex$14.733,145 rev
Trending
90-day click momentum
Carmex Lip Balm Jar 0.25 Oz
Carmex$1.794.8★
Vaseline Lip Therapy Care Original Fast-Acting Nourishment Ideal for Chapped Dry Cracked or Damaged Lips Lip Balm 2-Pack of 2 0.16 Oz Each 4 Lip Balms
Vaseline$5.594.6★
Vaseline Lip Therapy Care Rosy Fast-Acting Nourishment Ideal for Chapped Dry Cracked or Damaged Lips Lip Balm 2-Pack of 2 0.16 Oz Each 4 Lip Balms
Vaseline$5.484.6★
Vaseline Lip Therapy 2 Pack Original Mini For Dry Chapped Lips Hydrating Lip Balm 0.5 oz
Vaseline$6.264.7★
Vaseline Lip Therapy Variety 4-Pack Rosy Lips + Cocoa Butter Moisturizing Lip Balm with Vitamin E 0.16 Oz Ea
Vaseline$9.474.6★
What buyers say about lip balm squeeze tubes
What buyers praise and complain about, mined from review topics.What buyers love
“Very Moisturizing”
“A nice variety”
“Great Value”
“Very soft”
“Love the smell”
“Great assortment and perfect size tubes”
“As advertised”
“Comes in handy”
“It works well”
“Subtle color”
What buyers complain about
“Not moisturizing”
“the fact that the container is so tiny”
“Smells weird”
“expensive”
“Busted during first use”
“Not red”
“gave me a rash”
“Wrong Description”
“Disappointing not being able to use”
“Garbage”
Top return reasons
Common questions
- Is lip balm squeeze tubes profitable to sell on Amazon United States?
- The niche generates $6.5M/yr across 31 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -32.9%. Flapen's verdict: Worth a look (54/100).
- How competitive is the lip balm squeeze tubes niche?
- 3 brands and 114 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in lip balm squeeze tubes?
- Top complaints mined from reviews: Moist/Dry, Size-Overall, Smell. The return rate is 0.3%.
- When does demand for lip balm squeeze tubes peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the lip balm squeeze tubes niche?
- Listings span $1.79–$31.96; the average listing price is $10.09 (sweet spot $15–$100). The average incumbent carries 3,741 reviews — the moat a new listing must climb.