Is lip balm kit profitable to sell on Amazon United States?

The niche generates $64K/yr across 26 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -14.4%. Flapen's verdict: Worth a look (52/100).

How competitive is the lip balm kit niche?

21 brands and 23 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in lip balm kit?

Top complaints mined from reviews: Size-Overall, Leak-Proof, Quality-Overall. The return rate is 1.2%.

When does demand for lip balm kit peak?

Demand peaks in Nov–Dec; the busiest month runs 3.5× the quietest.

What does it cost to enter the lip balm kit niche?

Listings span $8.07–$58.02; the average listing price is $22.86 (sweet spot $15–$100). The average incumbent carries 461 reviews — the moat a new listing must climb.

lip balm kit

Worth a look

Shows a sweet-spot price point ($22.86 avg), but a small market ($64K/yr) keeps it on the watch list.

Avg price

Incredible$22.86

avg listing price — sweet spot $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Price range

Great$8.07–$58.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great460.77

avg incumbent reviews — the moat a new listing must climb

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-14.4%

90-day search growth — must beat 0% to launch

Market size

Bad$64K

$64K/yr · 113K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, lip balm kit is a $64K/yr Amazon United States market (113K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

lip balm kit market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $69K–$91K; units × avg price
Conversion rate: 2.5%
Avg BSR: #2,796
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 7.4%
Avg brand age: 40 months
Avg seller age: 130 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 rising

Sellers

Top-5 brand share

61%

Top 20: 99%

Top-5 click share

54%

Top 20: 94%

Open market

34%

JUYRLE16%
PURPLE LADYBUG16%
DilaBee16%
WhizToys7%
VUSIBA6%
Mary Tylor Naturals5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Open Trend

Top lip balm kit search terms

lip balm kit30K/yr +4.6%1.5% conv.
lip balm making kit32K/yr -20.6%2.2% conv.
chapstick making kit12K/yr -18.6%1.6% conv.
lip balm making supplies10K/yr -22.0%1.4% conv.
diy lip balm kit6K/yr -29.2%2.0% conv.
lip balm kits make your own7K/yr -21.2%2.5% conv.
diy lip balm making kit5K/yr +16.6%3.1% conv.
diy lip balm4K/yr +2.1%1.8% conv.
chapstick kit4K/yr -24.5%1.5% conv.
make your own lip balm3K/yr -60.0%2.8% conv.

All search terms

Top lip balm kit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PURPLE LADYBUG DIY Lip Balm Making Kit - Great 11 Year Old Girl Gifts - Make Your Own 10 Experiment Lip Balm with 3 Flavors - Natural Ingredients - Science Kits for Kids Age 8-12

PURPLE LADYBUG$14.784.5★2,194 rev

CraftZee Lip Balm Making Kit. DIY Lip Gloss Pack Natural Beeswax Shea Butter Sweet Almond Oil Essential Oils Tools Instruction Manual Adult Craft Kit

DilaBee$37.664.5★747 rev

JUYRLE Lip Balm Making Kit- Coconut Lip Gloss Kit with Beeswax Jojoba Oil and Coconut Oil for Adults & Girls Make Your Own Lip Balm DIY Moisturizing Lip Care

JUYRLE$22.434.4★44 rev

DIY Lip Balm Making Kit with Melter - Make Your Own Natural Lip Balm Kit

VUSIBA$48.603.8★5 rev

Lip Balm Container Tray Kit with Fill Tray and Spatula BPA Free Made in the USA Includes 50 Clear Containers with Caps (0.15 oz each) by Mary Tylor Naturals

Mary Tylor Naturals$21.904.6★3,301 rev

Newest

by launch date

CXOZO DIY Lip Balm Making Kit - Make Your Own Lip balm with Electric Wax Melter. Natural Beeswax Shea Butter Sweet Almond Oil 6 Essential Oils 4 Mica Colors. Great Gift for adults and girls.

CXOZO$58.022 rev

3mo ago

DIY Lip Balm Making Kit with Melter - Make Your Own Natural Lip Balm Kit

VUSIBA$48.605 rev

6mo ago

Thaluna Lip Balm Making Kit with Fractionated Coconut Oil Make Your Own Lip Balm Moisturizing DIY Lip Gloss Making Kit - Beeswax Essential Oil Squeeze Empty Tubes Christmas Gift for Girls & Women

Thaluna$20.946 rev

6mo ago

Gdblsm Lip Balm Making Kit- DIY Lip Balm Kit for Women Make Your Own Moisturizing Lip Balms Craft Kits with Coconut Oil Beeswax Jojoba oil Lip Gloss Set Lip Care Christmas Gift for Girls & Women

Gdblsm$19.040 rev

7mo ago

WhizToys 39Pcs Lip Balm Making Kit for Girls and Women

WhizToys$10.2251 rev

9mo ago

What buyers say about lip balm kit

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use13%

“Easy To Use”

Quality-Overall12%

“The kit is really nice”

Smell9%

“Good smell”

Value For Money7%

“Worth buying”

Flavor7%

“Another bonus was that the flavorings were clear”

Instructions/User Manual/Troubleshooting7%

“the instructions clear”

Gifting Purpose6%

“Fun giftability”

Advertised Vs Actual Product5%

“As advertised”

Efficiency4%

“The lip balm containers work well”

Color3%

“loves the colors”

What buyers complain about

Size-Overall13%

“Way too big”

Leak-Proof11%

“Some of them were leaking”

Quality-Overall9%

“The kit is good just not for me”

Flavor8%

“a bit artificial in flavor”

Ease Of Use5%

“Hard to use”

Smell4%

“questionable scents”

Value For Money4%

“Not worth it”

Heating2%

“The one that comes with the kit is plastic and cheap and you have to heat it so warm that it starts to melt itself that is why Im giving it a four star”

Design-Overall2%

“Poorly made”

Defective Material/Parts2%

“several caps were broken”

Top return reasons

Size-Overall28%

Advertised Vs Actual Product13%

Gap/Hole9%

Functionality-Overall6%

Quality-Overall5%

Product Condition4%