Lip Balm Kit

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months

113K

Growth, 90 days vs prior 90

-14.4%

Conversion, latest week

2.5%

Market size, estimated

$64Ka year

Peak month

December3.5× the quietest month

Top search term

lip balm kit30K searches a year

Listings sell for $22.86 on average, from $8.07 to $58.02. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $22.86 that is $2K to $6K a year per listing.

Average price

$22.86inside the $15 to $100 sweet spot

Price range

$8.07–$58.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

1.2%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #2,796 within Lip Care. It carries 461 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

7.4%

Average rank

#2,796in Lip Care

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

461per listing

Listings tracked

26

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

0Amazon's first-year sales bar

Average brand age

40 months