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57

lip balm containers

Worth a look

Shows low returns (1.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 55Growth 12Conversion 60Competition 80Returns 81Price range 50Avg price 50Brand share 80Review moat 64Quality gap 45

Returns

Great1.7%

return rate — above 5% kills the launch gate

Competition

Great35%

top-5 click share — an open shelf

Brand share

Great55%

top-5 brand share — no brand owns this niche

Review moat

Good959.35

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Market size

Good$384K

$384K/yr · 623K searches

Avg price

Good$11.96

avg listing price — sweet spot $15–$100

Price range

Good$5.03–$24.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-26.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, lip balm containers is a $384K/yr Amazon United States market (623K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 57/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

lip balm containers market data

Units sold / yr
30K–40K
avg 500–750/product
Revenue / yr
$359K–$478K
units × avg price
Conversion rate
5.1%
Avg BSR
#1,278
Page quality
0%
Prime
100%
Sponsored
93%
Out of stock
1.0%
Avg brand age
42 months
Avg seller age
138 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

34 falling

Sellers

37

Top-5 brand share

55%

Top 20: 92%

Top-5 click share

35%

Top 20: 82%

Open market

40%

  • Mary Tylor Naturals15%
  • DMuuuDM13%
  • LotFancy12%
  • Pilloze8%
  • uadbau7%
  • Bumobum4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -26.7% search growth over the last 90 days.
25K15KHoliday '24Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.7×

Top lip balm containers search terms

  • lip balm containers193K/yr
  • lip balm tubes83K/yr
  • chapstick tubes35K/yr
  • empty lip balm tubes29K/yr
  • lip balm containers empty36K/yr
  • lip balm tube28K/yr
  • lip balm tubes empty30K/yr
  • empty chapstick tubes28K/yr
  • chapstick tubes empty32K/yr
  • chapstick containers empty27K/yr
All search terms

Top lip balm containers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$12K6%$23K9%$35K12%$46K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about lip balm containers

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall19%

“These are the perfect size for traveling and as gifts”

Quality-Overall16%

“Great quality containers”

Advertised Vs Actual Product12%

“As described”

Ease Of Use10%

“Easy to use”

Value For Money9%

“Worth it”

Efficiency3%

“The lip balm containers work well”

Leak-Proof3%

“didnt leak at all”

Color3%

“Colors are cute”

Durability2%

“Durable and easy to fill with product”

Portability2%

“Good for travel”

What buyers complain about

Leak-Proof20%

“They leak”

Size-Overall18%

“they are too small”

Quality-Overall10%

“Seemed to be a combination of poor quality and poor packaging”

Strength5%

“are a bit flimsy”

Adhesion/Stickiness3%

“stickers don't stick to them”

Durability3%

“do start to break down”

Ease Of Use3%

“making it difficult to use”

Design-Overall2%

“Poor design”

Functionality-Overall2%

“Didn't really work”

Ease Of Cleaning2%

“Not very clean”

Top return reasons

Size-Overall74%
Advertised Vs Actual Product5%
Leak-Proof3%
Material Quality3%
Functionality-Overall2%
Value For Money2%
Color2%
Quality-Overall2%
Defective Material/Parts1%
Ease Of Use1%

Common questions

Is lip balm containers profitable to sell on Amazon United States?
The niche generates $384K/yr across 46 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -26.7%. Flapen's verdict: Worth a look (57/100).
How competitive is the lip balm containers niche?
34 brands and 37 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in lip balm containers?
Top complaints mined from reviews: Leak-Proof, Size-Overall, Quality-Overall. The return rate is 1.7%.
When does demand for lip balm containers peak?
Demand peaks in Jan–Nov–Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the lip balm containers niche?
Listings span $5.03–$24.93; the average listing price is $11.96 (sweet spot $15–$100). The average incumbent carries 959 reviews — the moat a new listing must climb.