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Lip Balm Containers

Maybe

An estimated 1.7% of orders come back. But demand is soft, at -26.7% this quarter, so Lip Balm Containers is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 48
Market size
$384K/yr623K searches / yr
90-day growth
-26.7%search demand this quarter
Competition
35%top-5 click share · 34 brands · 37 sellers

Flapen Score

Lip Balm Containers against its category

The dotted line is the Beauty & Personal Care average. Past it, Lip Balm Containers is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lip Balm Containers market on Amazon at a glance

Shoppers on Amazon United States searched for Lip Balm Containers 623K times last year and spent an estimated $384K. The top 5 brands take 55% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 623K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $384K a year.

Searches, last 12 months
623K
Growth, 90 days vs prior 90
-26.7%
Conversion, latest week
5.1%
Market size, estimated
$384Ka year
Peak month
December2.7× the quietest month
Top search term
lip balm containers193K searches a year

02 · Price

A sale here is worth $11.96.

Listings sell for $11.96 on average, from $5.03 to $24.93. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $11.96 that is $6K to $9K a year per listing.

Average price
$11.96under the $15 to $100 sweet spot
Price range
$5.03–$24.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
$6K–$9K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #1,278 within Refillable Containers. It carries 959 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#1,278in Refillable Containers
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
959per listing
Listings tracked
46

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Lip Balm Containers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

34 falling

Sellers

37

Top-5 brand share

55%

Top 20: 92%

Top-5 click share

35%

Top 20: 82%

Open market

40%

  • Brand 115%
  • Brand 213%
  • Brand 312%
  • Brand 48%
  • Brand 57%
  • Brand 64%

Demand

Lip Balm Containers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Lip Balm Containers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lip balm containers193K/yr
  • lip balm tubes83K/yr
  • chapstick tubes35K/yr
  • empty lip balm tubes29K/yr
  • lip balm containers empty36K/yr
  • lip balm tube28K/yr
  • lip balm tubes empty30K/yr
  • empty chapstick tubes28K/yr
  • chapstick tubes empty32K/yr
  • chapstick containers empty27K/yr

Reviews and returns

What reviews say buyers love and hate about Lip Balm Containers

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
20%of negative reviews mention “Leak-Proof”
1.7%of orders come back
“They leak”
A buyer, on “Leak-Proof”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Lip Balm Containers questions

Answered from the same tracked data.