lip balm bulk 100 pack
Skip itA small market ($37K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$25.71avg listing price — sweet spot $15–$100
Price range
Great$8.91–$57.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,071.31avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad$37K$37K/yr · 28K searches
Growth
Bad-32.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, lip balm bulk 100 pack is a $37K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
lip balm bulk 100 pack market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $51K–$64K
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #612
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 0.0%
- Avg brand age
- 64 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
33
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
5%
- Safetec59%
- Dmsky18%
- RBUGR6%
- AZEN5%
- VISRIE3%
- YesBes3%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -32.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Top lip balm bulk 100 pack search terms
- lip balm bulk 100 pack7K/yr
- bulk lip balm 100 count7K/yr
- safetec lip balm8K/yr
- lip balm packets5K/yr
- 100 lip balm bulk991/yr
Top lip balm bulk 100 pack products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Safetec Lip Balm 0.5 Gram Individual Packet 53123 144 Ct
Safetec$14.724.7★425 rev
Safetec Lip Balm Pomegranate Flavored One color 144 Count
Safetec$15.864.7★311 rev
DMSKY 100-Pack Lip Balm Bulk 5 Flavors with Vitamin E and 100% Coconut Oil Lip Care Product Moisturizing Lip Balm for dry cracked lips
Dmsky$29.304.8★359 rev
RBUGR 126 Pcs Lip Balm Bulk- 12-Flavored Natural Organic Moisturizing Lip Balm Set for Cracked Lips Bulk Pack Valentine Party Favors Gifts (4.2g/0.15oz)
RBUGR$28.024.6★1,282 rev
DMSKY Lip Balm 120 Pack Moisturizing Lip Balm Bulk with Vitamin E and Coconut Oil Mothers Day Gifts and Teacher Appreciation Gifts Nurses Week Gift Birthday Gift Small Gifts for Women
Dmsky$31.804.6★5,727 rev
Newest
by launch date
Mini Lip Balm 50 Pack Natural Lip Balms with Vitamin E and Coconut Oil. Moisturizes for Dry Lips Perfect for Party Favors Gift Bags and Small Gifts-13 Flavors
HCKLM$10.19465 rev
AZEN 100 Sets Bulk Gifts Hand Cream and Lip Balm Bulk Set with Organza Bag Thank You Card Baby Shower Wedding Gifts for Guests Bridal Wedding Favors
AZEN$57.05158 rev
VISRIE 128 Pack Lip Balm Natural Lip Balm Bulk with Vitamin E and Coconut Oil Bulk Moisturizing Lip Balms for Dry Lips-16 Flavors
VISRIE$31.402,723 rev
YesBes 128 Pack Lip Balm Natural Lip Balm Bulk with Vitamin E and Coconut Oil Moisturizing Lip Balms for Dry Cracked Lips Lip Balms for Mothers Day Gifts Stocking Stuffers - 8 Flavors
YesBes$31.101,751 rev
RBUGR 126 Pcs Lip Balm Bulk- 12-Flavored Natural Organic Moisturizing Lip Balm Set for Cracked Lips Bulk Pack Valentine Party Favors Gifts (4.2g/0.15oz)
RBUGR$28.021,282 rev
Trending
90-day click momentumVISRIE 128 Pack Lip Balm Natural Lip Balm Bulk with Vitamin E and Coconut Oil Bulk Moisturizing Lip Balms for Dry Lips-16 Flavors
VISRIE$31.404.6★
Mini Lip Balm 50 Pack Natural Lip Balms with Vitamin E and Coconut Oil. Moisturizes for Dry Lips Perfect for Party Favors Gift Bags and Small Gifts-13 Flavors
HCKLM$10.194.6★
DMSKY Lip Balm 120 Pack Moisturizing Lip Balm Bulk with Vitamin E and Coconut Oil Mothers Day Gifts and Teacher Appreciation Gifts Nurses Week Gift Birthday Gift Small Gifts for Women
Dmsky$31.804.6★
Safetec Lip Balm 0.5 Gram Individual Packet 53123 144 Ct
Safetec$14.724.7★
DMSKY Lip Balm Bulk 108 Pack Lip Balm Hydrating with Vitamin E and Coconut Oil 12 Flavors Lip Moisturizer Treatment - Party Favors Bulk Gift
Dmsky$29.944.7★
What buyers say about lip balm bulk 100 pack
What buyers praise and complain about, mined from review topics.What buyers love
“Great gift”
“Worth the price”
“This product is well made”
“Scenty and Smooth”
“it goes on smooth”
“helped keep their lips moist”
“as advertised”
“Nice size and easy to use”
“easy to use”
“Protect your Lips”
What buyers complain about
“The product comes out way too soft”
“Not the best”
“stick to the top”
“Water no moisture”
“Not My 100 Set Fake Advertisement”
“Doesn't last very long though”
“they have no color”
“Tiny”
“The hand cream is a little thin”
Top return reasons
Common questions
- Is lip balm bulk 100 pack profitable to sell on Amazon United States?
- The niche generates $37K/yr across 13 tracked products. 90-day search growth is -32.0%. Flapen's verdict: Skip it (38/100).
- How competitive is the lip balm bulk 100 pack niche?
- 8 brands and 33 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in lip balm bulk 100 pack?
- Top complaints mined from reviews: Soft Feel, Quality-Overall, Adhesion/Stickiness. The return rate is 0.5%.
- When does demand for lip balm bulk 100 pack peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the lip balm bulk 100 pack niche?
- Listings span $8.91–$57.05; the average listing price is $25.71 (sweet spot $15–$100). The average incumbent carries 1,071 reviews — the moat a new listing must climb.