lip balm bulk
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great25%top-5 click share — an open shelf
Avg price
Great$17.68avg listing price — sweet spot $15–$100
Price range
Great$4.82–$69.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Market size
Okay$212K$212K/yr · 257K searches
Review moat
Bad4,355.27avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-16.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, lip balm bulk is a $212K/yr Amazon United States market (257K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
lip balm bulk market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- $221K–$265K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #295
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 0.7%
- Avg brand age
- 46 months
- Avg seller age
- 147 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
29 falling
Sellers
44
Top-5 brand share
64%
Top 20: 95%
Top-5 click share
25%
Top 20: 57%
Open market
30%
- Dmsky35%
- AZEN9%
- Vaseline8%
- Yopela6%
- VISRIE6%
- ChapStick5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.9×
Top lip balm bulk search terms
- dmsky lip balm28K/yr
- bulk chapstick 100 count29K/yr
- lip balm in bulk20K/yr
- chapstick party favors17K/yr
- bulk chapstick 50 pack23K/yr
- bulk chap stick17K/yr
- lip balm party favors12K/yr
- 12 pack lip balm12K/yr
- bulk chapstick 20 pack18K/yr
- lip balm 12 pack10K/yr
Top lip balm bulk products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DMSKY 12 Pack Lip Balm Natural Lip Balm Bulk with Vitamin E and Coconut Oil Moisturizing Lip Care for Dry Chapped Lips Party Favors-12 Flavors
Dmsky$6.044.6★5,727 rev
40 Pack Lip Balm Bulk Fruit Lip Balm Variety Pack Natural Moisturizing Balms for Dry Cracked Lips Hydrating for Men Women Kids - 10 Flavors
Dmsky$9.724.6★2,319 rev
DMSKY 24 Pack Lip Balm Bulk Moisturizing with Coconut Oil & Vitamin E for Dry Cracked Lips Natural Lip Care Party Favors for Kids & Adults-12 Flavors
Dmsky$7.774.6★5,727 rev
10pc Lip Balm Collection with Essential Oils - Hydrating Lip-Great Gift
EXPRESSIONS$9.514.6★376 rev
Vaseline Lip Rosy Fast-Acting Nourishment Ideal for Chapped Dry Cracked or Damaged Lips Lip Balm 12 Sticks 1 Box
Vaseline$13.914.6★3,079 rev
Newest
by launch date
Mini Lip Balm 50 Pack Natural Lip Balms with Vitamin E and Coconut Oil. Moisturizes for Dry Lips Perfect for Party Favors Gift Bags and Small Gifts-13 Flavors
HCKLM$10.19465 rev
Yopela 42 Pack Natural Lip Balm Bulk with Vitamin E and Coconut Oil - Moisturizing Soothing and Repairing Dry and Chapped Lips Valentines Gift - 14 Flavors - Non-GMO
Yopela$9.844,964 rev
RBUGR Lip Balm Bulk 20 Pack- 12 Flavored Lip Balm Set Natural Moisturizing Hydrating for Dry Cracked Lips Gifts for Women & Party Favors Mini Balm Pack (4.2g/0.15oz)
RBUGR$6.161,282 rev
Lip Balm Bulk Unlabeled - Made in USA Bulk- Natural Ingredients Vitamin E Shea Butter - Custom Bulk For Party & Wedding Favors (50 Count Vanilla)
Belladonna$27.311,997 rev
RBUGR 126 Pcs Lip Balm Bulk- 12-Flavored Natural Organic Moisturizing Lip Balm Set for Cracked Lips Bulk Pack Valentine Party Favors Gifts (4.2g/0.15oz)
RBUGR$28.021,282 rev
Trending
90-day click momentumYopela 42 Pack Natural Lip Balm Bulk with Vitamin E and Coconut Oil - Moisturizing Soothing and Repairing Dry and Chapped Lips Valentines Gift - 14 Flavors - Non-GMO
Yopela$9.844.6★
DMSKY Lip Balm 120 Pack Moisturizing Lip Balm Bulk with Vitamin E and Coconut Oil Mothers Day Gifts and Teacher Appreciation Gifts Nurses Week Gift Birthday Gift Small Gifts for Women
Dmsky$31.804.6★
DMSKY 24 Pack Lip Balm Bulk Moisturizing with Coconut Oil & Vitamin E for Dry Cracked Lips Natural Lip Care Party Favors for Kids & Adults-12 Flavors
Dmsky$7.774.6★
DMSKY 12 Pack Lip Balm Natural Lip Balm Bulk with Vitamin E and Coconut Oil Moisturizing Lip Care for Dry Chapped Lips Party Favors-12 Flavors
Dmsky$6.044.6★
10 Pack Natural Lip Balm Bulk with Vitamin E and Coconut Oil Valentines Choice Gift - Moisturizing Soothing and Repairing Dry and Chapped Lips - 10 Flavors - Non-GMO
Yopela$4.824.6★
What buyers say about lip balm bulk
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“Great quality set”
“Christmas gift”
“Super hydrating”
“Goes on smooth”
“lightly scented”
“as advertised”
“They fit perfectly”
“Good for daily use”
“the consistency is perfect”
What buyers complain about
“Definitely not moisturizing”
“Strong chemical smell”
“Garbage”
“not longevity”
“They feel very greasy”
“The way its worded in the title was misleading for me”
“very irritating. the edges of my lips become very crusty and itchy”
“Bigger size than I thought”
“Not working well on me”
“price goes up”
Top return reasons
Common questions
- Is lip balm bulk profitable to sell on Amazon United States?
- The niche generates $212K/yr across 73 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.1%. Flapen's verdict: Worth a look (56/100).
- How competitive is the lip balm bulk niche?
- 29 brands and 44 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in lip balm bulk?
- Top complaints mined from reviews: Moist/Dry, Smell, Quality-Overall. The return rate is 0.8%.
- When does demand for lip balm bulk peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.
- What does it cost to enter the lip balm bulk niche?
- Listings span $4.82–$69.40; the average listing price is $17.68 (sweet spot $15–$100). The average incumbent carries 4,355 reviews — the moat a new listing must climb.