Lip Balm Bulk

Shoppers searched for this 257K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $212K a year.

Searches, last 12 months

257K

Growth, 90 days vs prior 90

-16.1%

Conversion, latest week

4.7%

Market size, estimated

$212Ka year

Peak month

December3.9× the quietest month

Top search term

dmsky lip balm28K searches a year

Listings sell for $17.68 on average, from $4.82 to $69.40. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $17.68 that is $2K to $4K a year per listing.

Average price

$17.68inside the $15 to $100 sweet spot

Price range

$4.82–$69.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

0.8%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #295 within Lip Care. It carries 4,355 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

0.7%

Average rank

#295in Lip Care

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

4,355per listing

Listings tracked

73

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

46 months